Cadbury
As at 16 Oct 2026, AccountMoves records no current agency appointments for Cadbury. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Simon Crowther (Marketing Director, since 11 Nov 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 11 Nov 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 10 Jan 2023 · 1 campaign
Latest: campaign via Campaign BriefOgilvy OgilvySeen in credits only
creative, credited 3 Aug 2023 · 1 campaign
Latest: campaign via MumbrellaVCCP London VCCP LondonSeen in credits only
creative, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
media, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Cadbury since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Cadbury campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| VCCP London Seen in credits | creative | 11 Nov 2024 | 11 Nov 2024 | 1 | campaign via Campaign Brief |
| Publicis Seen in credits | media | 11 Nov 2024 | 11 Nov 2024 | 1 | campaign via Campaign Brief |
| Girl & Bear Seen in credits | production | 11 Nov 2024 | 11 Nov 2024 | 1 | campaign via Campaign Brief |
| Girl & Bear Seen in credits | post-production | 11 Nov 2024 | 11 Nov 2024 | 1 | campaign via Campaign Brief |
| Ogilvy Pr & Elvis Seen in credits | PR | 11 Nov 2024 | 11 Nov 2024 | 1 | campaign via Campaign Brief |
| Ogilvy Seen in credits | creative | 3 Aug 2023 | 3 Aug 2023 | 1 | campaign via Mumbrella |
| VCCP Seen in credits | creative | 10 Jan 2023 | 10 Jan 2023 | 1 | campaign via Campaign Brief |
| Somesuch x Revolver Seen in credits | production | 10 Jan 2023 | 10 Jan 2023 | 1 | campaign via Campaign Brief |
| The Quarry Seen in credits | post-production | 10 Jan 2023 | 10 Jan 2023 | 1 | campaign via Campaign Brief |
| Freefolk Seen in credits | post-production | 10 Jan 2023 | 10 Jan 2023 | 1 | campaign via Campaign Brief |
| Company 3 Seen in credits | post-production | 10 Jan 2023 | 10 Jan 2023 | 1 | campaign via Campaign Brief |
Also credited People named once in Cadbury campaign credits
Simon Crowther (Marketing Director, Cadbury, Campaign Brief) · Emma Paxton (Marketing Manager, Cadbury, Campaign Brief) · Nicole Partridge (Brand Manager, Cadbury, Campaign Brief) · Jonny Parker (Executive Creative Director, VCCP London, Campaign Brief) · Chris Birch (Executive Creative Director, VCCP London, Campaign Brief) · Frances Leach (Creative Director, VCCP London, Campaign Brief) · Kenneth Abalos (Creative Team, VCCP London, Campaign Brief) · Samuel Adio (Creative Team, VCCP London, Campaign Brief) · David Boscawen (Managing Director, VCCP London, Campaign Brief) · Rosie Troen (Senior Account Director, Matt Smith, Campaign Brief) · Maddie Jones (Senior Account Manager, Matt Smith, Campaign Brief) · Ollie Gilmore (Group Planning Director, Matt Smith, Campaign Brief) · Xanthe Fuller (Senior Planner, Matt Smith, Campaign Brief) · Georgina Ehmcke (Senior Integrated Creative Producer, Matt Smith, Campaign Brief) · George Pearcy (Media Planner, Publicis, Campaign Brief) · Kate Barron (Media Planner, Publicis, Campaign Brief) · Nick Norman (Assistant Artlab Manager, Girl & Bear, Campaign Brief) · Adam Edwards (Senior Design Director, Girl & Bear, Campaign Brief) · James Ketterer (Senior Post Producer, Girl & Bear, Campaign Brief) · Toby Cherrill (Senior Video Editor, Girl & Bear, Campaign Brief) · Jonathan McCarthy (Senior Global Marketing Director, Cadbury, Campaign Brief) · Markéta Kristlova (Senior Global Brand Manager, Cadbury, Campaign Brief) · Gemma Flanigan (UK Associate Marketing Director, Cadbury, Campaign Brief) · Jonathan Parker (Creative Directors, VCCP, Campaign Brief) · Simon Connor (Creative Team, VCCP, Campaign Brief) · Steve Cross (Creative Team, VCCP, Campaign Brief) · Gemma Findlay (Head Of Account Handling, VCCP, Campaign Brief) · Anna Fotheringham (Senior Account director, VCCP, Campaign Brief) · Katie Westwater (Senior Account Manager, VCCP, Campaign Brief) · Clare Hutchinson (Deputy Chief Strategy Officer, VCCP, Campaign Brief) · Alana King (Planning Director, VCCP, Campaign Brief) · Olly Calverley (Head of TV, VCCP, Campaign Brief) · Steve Rogers (Director, Somesuch x Revolver, Campaign Brief) · Chris Watling (Managing Director, Somesuch x Revolver, Campaign Brief) · Tom Gardner (Producer, Somesuch x Revolver, Campaign Brief) · Jonnie Scarlett (Editor, The Quarry, Campaign Brief) · Charles Gillett (Post Producer, Freefolk, Campaign Brief) · Jean Clement (Colourist, Company 3, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jonathan McCarthy | Senior Global Marketing Director | 10 Jan 2023 | 10 Jan 2023 |
| Markéta Kristlova | Senior Global Brand Manager | 10 Jan 2023 | 10 Jan 2023 |
| Anthony Ho | ANZ Brand Equity Director | 10 Jan 2023 | 10 Jan 2023 |
| Gemma Flanigan | UK Associate Marketing Director | 10 Jan 2023 | 10 Jan 2023 |
| Simon Crowther | Marketing Director | 11 Nov 2024 | Now |
| Emma Paxton | Marketing Manager | 11 Nov 2024 | Now |
| Nicole Partridge | Brand Manager | 11 Nov 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
