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Brands › Carma

Carma

As at 16 Oct 2026, AccountMoves records 2 current agencies for Carma: Fourteen10 (media, since 30 Sept 2025), Born (creative, since 18 May 2026). Agency changes reported since 2016: 0. Last reported move: 18 May 2026. Based on reported moves only, with sources.

Marketing lead: Emily Meier-Murren (Director of Marketing, since 18 May 2026) · Total appointments: 2

Roster: Fourteen10 (media), Born (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 18 May 2026 · Marketing lead since: 18 May 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
UntilNow UntilNowSeen in credits only
creative, credited 31 Oct 2022 · 1 campaign
Latest: campaign via B&TBorn BornConfirmed appointment
creative, 18 May 2026 to now · 5 mth
Sources: Campaign Brief · B&T
BornConfirmed · 5 mth
media
Kaimera KaimeraSeen in credits only
media, credited 31 Oct 2022 · 1 campaign
Latest: campaign via B&TFourteen10 Fourteen10Confirmed appointment
media, 30 Sept 2025 to now · 1 yr 1 mth
Sources: Mumbrella
Fourteen10Confirmed · 1 yr 1 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBornCurrent18 May 2026Now0.40
mediaFourteen10Current30 Sept 2025Now1.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Carma since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Carma campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
UntilNow Seen in creditscreative31 Oct 202231 Oct 20221campaign via B&T
Kaimera Seen in creditsmedia31 Oct 202231 Oct 20221campaign via B&T
Rabbit Seen in creditsproduction31 Oct 202231 Oct 20221campaign via B&T
Arc Seen in creditspost-production31 Oct 202231 Oct 20221campaign via B&T
Squeak E Clean Seen in creditsproduction31 Oct 202231 Oct 20221campaign via B&T

Also credited People named once in Carma campaign credits

Lachlan MacGregor (Co-Founder & CEO, Carma, B&T) · Yosuke Hall (Co-Founder & CCO, Carma, B&T) · Francesco de Chirico (Owner and Director, UntilNow, B&T) · Mark Timmins (Managing Director, UntilNow, B&T) · Owen Trevor Black (Director, Rabbit, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 May 202618 May 2026appointmentcreativeBornconfirmedvia Campaign Briefvia B&T
30 Sept 202530 Sept 2025appointmentmediaFourteen10confirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Emily Meier-MurrenDirector of Marketing18 May 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Coupland said Born was excited to take on Carma.
excited
David Coupland · the move · via Campaign Brief, 18 May 2026 · paraphrased
WHY THEY WON Meier-Murren pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Born.
creativitystrategic thinkingpartnershipambitiouscan't wait
Emily Meier-Murren · the move · via Campaign Brief, 18 May 2026 · paraphrased