Born
Born is a creative agency. AccountMoves records 5 account wins, 0 losses and 0 retentions, and 5 current clients including Carma, Love, One Sneaky Cheetah, Unity Bank, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: David Coupland (Co-founder and Strategy Director), Jenny Lennon (Creative Director), Scott Wrightson (Associate Creative Director), Thea Hayes (Art Director), Anna Leary (Account Director) · 8 people recorded in total
Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rank75
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 75 |
| 2025 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 6 |
| Career | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Carma | creative | 18 May 2026 | 0.4 | |
| Love | creative | 4 Feb 2025 | 1.7 | |
| One Sneaky Cheetah | creative | 23 July 2025 | 1.2 | |
| Unity Bank | creative | 27 May 2025 | 1.4 | |
| Yo-Chi | creative | 27 Mar 2025 | 1.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1 per quote (league)
AGENCY SAYS Coupland said Born was excited to take on Carma. David Coupland on Carma · the move · via Campaign Brief, 18 May 2026 · paraphrased
WHY THEY WON Meier-Murren pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Born. Emily Meier-Murren on Carma · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Lennon said Born was pleased to take on One Sneaky Cheetah, and flagged big plans for the next phase. Jenny Lennon on One Sneaky Cheetah · the move · via Campaign Brief, 23 July 2025 · paraphrased
AGENCY SAYS Coupland said Born was excited to take on Yo-Chi. David Coupland on Yo-Chi · the move · via B&T, 27 Mar 2025 · paraphrased
AGENCY SAYS Coupland said Born was pleased to take on Love. David Coupland on Love · the move · via B&T, 4 Feb 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 5 Feb 2025 | Love to Dream SEEN IN CREDITS | creative | Sleep Like a Baby | Campaign Brief |
| 17 Apr 2024 | Bare SEEN IN CREDITS | creative | The Most Bare Funeral Ad Ever | Campaign Brief |
| 27 Mar 2026 | University of Canberra SEEN IN CREDITS | creative | U CAN | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 May 2026 | Carma | creative | Won | ||
| 23 July 2025 | One Sneaky Cheetah | creative | Won | ||
| 27 May 2025 | Unity Bank | creative | Won | ||
| 27 Mar 2025 | Yo-Chi | creative | Won | ||
| 4 Feb 2025 | Love | creative | Won |