16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Coles

Coles

As at 16 Oct 2026, AccountMoves records no current agency appointments for Coles. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Zoe Garkinis (Senior Marketing Manager, since 5 Nov 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 5 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Big Red Big RedSeen in credits only
creative, credited 28 Nov 2019 · 1 campaign
Latest: campaign via Mumbrella
DDB Australia DDB AustraliaSeen in credits only
creative, credited 5 Oct 2020 · 1 campaign
Latest: Value the Australian Way via Campaign Brief
DDB Sydney DDB SydneySeen in credits only
creative, credited 3 Nov 2020 to 23 Aug 2021 · 2 campaigns
Latest: campaign via LBB
Smith-St Smith-StSeen in credits only
creative, credited 19 May 2023 to 5 Nov 2025 · 9 campaigns
Latest: campaign via Campaign Brief
Medium Rare Medium RareSeen in credits only
creative, credited 5 July 2023 to 5 Nov 2025 · 7 campaigns
Latest: great lengths for quality via Campaign Brief
Medium RareSeen in credits · 3 yr 3 mth
media
OMD OMDSeen in credits only
media, credited 5 Oct 2020 · 1 campaign
Latest: Value the Australian Way via Campaign Brief
Manning Gottlieb OMD Manning Gottlieb OMDSeen in credits only
media, credited 3 Nov 2020 · 1 campaign
Latest: campaign via LBB
Vacant on record
PR
Mango Communications Mango CommunicationsSeen in credits only
PR, credited 5 Oct 2020 · 1 campaign
Latest: Value the Australian Way via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Coles since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Coles campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Smith-St Seen in creditscreative19 May 20235 Nov 20259campaign via Campaign Brief
MOFA Seen in creditsproduction5 July 20235 Nov 20255great lengths for quality via Campaign Brief
ARC Seen in creditspost-production5 Nov 20255 Nov 20252campaign via Mediaweek
Rumble Seen in creditsaudio2 Nov 20235 Nov 20253Great Lengths for quality this Christmas via Campaign Brief
Medium Rare Seen in creditscreative5 July 20235 Nov 20257great lengths for quality via Campaign Brief
The Producers Seen in creditsproduction13 Nov 202414 Nov 20243Make this Christmas more delicious via Campaign Brief
Bang Bang Studios – Sam Hopgood Seen in creditsaudio13 Nov 202414 Nov 20242Make this Christmas more delicious via Campaign Brief
LevelTwo Seen in creditsaudio14 Nov 202414 Nov 20242Make Christmas Delicious via Mediaweek
Bang Bang Studios - Sam Hopgood Seen in creditsaudio14 Nov 202414 Nov 20241Make Christmas Delicious via Mediaweek
Arc Seen in creditspost-production13 Nov 202413 Nov 20241Make this Christmas more delicious via Campaign Brief
Photoplay Seen in creditsproduction5 July 20232 Nov 20233great lengths for quality via Campaign Brief
Studio P Seen in creditsproduction2 Nov 20232 Nov 20231Great Lengths for quality this Christmas via Campaign Brief
Revolver Seen in creditsproduction5 Oct 202031 Aug 20233Value the Australian Way via Campaign Brief
Heckler Seen in creditspost-production5 Oct 202031 Aug 20233Value the Australian Way via Campaign Brief
FINCH Seen in creditsproduction19 May 202319 May 20231campaign via Campaign Brief
DDB Sydney Seen in creditscreative3 Nov 202023 Aug 20212campaign via LBB
Manning Gottlieb OMD Seen in creditsmedia3 Nov 20203 Nov 20201campaign via LBB
Revolver Australia Seen in creditsproduction3 Nov 20203 Nov 20201campaign via LBB
The Editors Seen in creditspost-production3 Nov 20203 Nov 20201campaign via LBB
DDB Australia Seen in creditscreative5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
OMD Seen in creditsmedia5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
Mango Communications Seen in creditsPR5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
Feel Like Going Back Home Seen in creditsaudio5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
Level Two Music (Karl Richter Seen in creditsaudio5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
Natalie Jane Harvey @ Citizen Jane Seen in creditsproduction5 Oct 20205 Oct 20201Value the Australian Way via Campaign Brief
Big Red Seen in creditscreative28 Nov 201928 Nov 20191campaign via Mumbrella

Also credited People named once in Coles campaign credits

Amanda McVay (Chief Customer Officer, Coles, Campaign Brief) · Bianca Mundy (Head of Brand, Content & Media, Coles, Campaign Brief) · Lauren Shepherd (Head of Performance & eCommerce Marketing, Coles, Campaign Brief) · Jessica Mitchell (Senior Marketing Manager, Coles, Campaign Brief) · Patrick Breen (Senior Marketing Manager, Coles, Campaign Brief) · Brinley Ryder (Marketing Manager, Coles, Campaign Brief) · Stephanie Krstevski (Media Manager, Coles, Campaign Brief) · Rhys Portbury (Marketing Manager eCommerce, Coles, Campaign Brief) · Elle Gardiner (Social Media Manager, Coles, Campaign Brief) · Caitlyn Shiel (Content & Audience Manager, Coles, Campaign Brief) · Alannah McColl (Senior Insights Manager, Coles, Campaign Brief) · Phoebe Chapman (Customer Insights Manager, Coles, Campaign Brief) · Matt Kamen (Director, The Producers, Campaign Brief) · Crighton Bone (DOP, The Producers, Campaign Brief) · Jesper Nielsen (Photography, Level Two Music, Campaign Brief) · Zoe Garkinis (Senior Marketing Manager, Coles, B&T) · Kailah Symons (Marketing Manager, Coles, B&T) · Jesper Nielson (Photography, Rumble, B&T) · Justin Kurzel (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Serena Paull (Producer, Pip Smart, Campaign Brief) · Lachlan Milne (Director of Photography, Pip Smart, Campaign Brief) · Olivier Fontenay (Colourist, Heckler, Campaign Brief) · Steven Pigram (Songwriter, Feel Like Going Back Home, Campaign Brief) · Ben Baker (Photographer, Natalie Jane Harvey @ Citizen Jane, Campaign Brief) · Lisa Ronson (Chief Marketing Officer, Coles, Campaign Brief) · Carmel Horvath (Head of Events & Sponsorships, Coles, Campaign Brief) · John Blaskett (Marketing Manager, Coles, Campaign Brief) · Leif Stromnes (Managing Director of Strategy and Innovation, DDB Sydney, Campaign Brief) · Madeleine King (Business Director, Pippa O’Regan, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Pippa O’Regan, Campaign Brief) · Sam Harris (Senior Producer, Pippa O’Regan, Campaign Brief) · Coles Online (Trent Norkus - Product Marketing Manager, Coles, Campaign Brief) · Matt Pearce (Head of Planning, Smith St, Campaign Brief) · Rebecca de Hennin (Experience Strategy Director, Smith St, Campaign Brief) · Jennifer Baker (Engagement Lead, Smith St, Campaign Brief) · Jessica Fletcher (Engagement Director, Smith St, Campaign Brief) · Oliver Corcoran (Engagement Manager, Smith St, Campaign Brief) · Psembi Kinstan (Executive Creative Director, Smith St, Campaign Brief) · Jessica Harold (Creative Director, Smith St, Campaign Brief) · Cameron Trollope (Creative Director, Smith St, Campaign Brief) · Ben Grant (Senior Art Director, Smith St, Campaign Brief) · Sonia McLaverty (Head of Production, Smith St, Campaign Brief) · Petar Zivkovic (Digital Design Director, FINCH, Campaign Brief) · Jamie Ryan (Digital Designer, FINCH, Campaign Brief) · Kenny Woo (Digital Delivery Director, FINCH, Campaign Brief) · Sally Mann (Media Manager, Coles, B&T) · Chelsea Quilty (Content & Planning Manager, Coles, B&T) · Piers Bebbington (Chief Client Officer, Smith St, B&T) · Stephen de Wolf (Chief Creative Officer, Smith St, B&T) · Lisa Dupre (Senior Art Director, James Cowie, B&T) · Phoenix Santamaria (Art Director, James Cowie, B&T) · Rory Moore (Copywriter, James Cowie, B&T) · Alana Spadaro (Engagement Lead, Katie Firth, B&T) · Sarah Murphy (Engagement Director, Katie Firth, B&T) · Sophie Turk (Project Manager, Katie Firth, B&T) · Charlotte Funnell (Social Content Creative, Katie Firth, B&T) · Rosie Chong (Social Strategist, Katie Firth, B&T) · Ross Dougall (Audience Strategist, Katie Firth, B&T) · Jasmine Poole (Audience Lead, Katie Firth, B&T) · Caroline Herring (Audience Director, Katie Firth, B&T) · Aria Koudounis (Audience Manager, Katie Firth, B&T) · Alex Debely (Social Editor, Katie Firth, B&T) · Stefan Elias (Designers, Katie Firth, B&T) · Ciaran Carlisle (Designers, Katie Firth, B&T) · Nick Kelly (Director, MOFA, B&T) · Claire Perkins (Executive Producer, MOFA, B&T) · Niko Aulich (Producer, MOFA, B&T) · Chris Budgeon (Photographer, Photoplay, B&T) · Kate Bailey (General manager, brand, digital & media, Coles, B&T) · Christopher Halicki (Senior marketing manager, Coles, B&T) · Martine Alpins (National media & Ccmmunications manager, Coles, B&T) · Tony Le (Lead producer, Smith St., B&T) · Becky Morriss (Senior art director, James Cowie, B&T) · Tristan Alexander (Chief operating officer, James Cowie, B&T) · Alex Pappos (Design director, James Cowie, B&T) · Courtney Guy (Senior designer, James Cowie, B&T) · Pip Dolman (Social creative, James Cowie, B&T) · Gabrielle Sandel (Social creative, James Cowie, B&T) · Maysn Smith (Integrated producer, James Cowie, B&T) · Jeremie Curzon (Engagement director, Katie Firth, B&T) · Matt Devine (Director, Revolver, B&T) · Enzo Iacano (Production designer, Pip Smart, B&T) · Arc Edit (Editorial, Pip Smart, B&T) · Dan Lee (Editor, Pip Smart, B&T) · Winnie O’Neil (Senior Producer, Pip Smart, B&T) · Jamie Watson (Executive creative director, Pip Smart, B&T) · Ben Eagleton (Colourist, Pip Smart, B&T) · Amy Jarman (Head of production, Pip Smart, B&T) · Polly McGregor (Producer, Sam Hopgood, B&T) · Holli Dee (Producer, Sam Hopgood, B&T) · Electric Dreams (Music composer, Sam Hopgood, B&T) · Renee Barton (Senior Marketing Manager, Coles, B&T) · Georgia Oliver (Growth Marketing Manager, Coles, B&T) · Rebecca Morris (Creative Director, James Cowie, B&T) · Josh Brown (Senior Art Director, James Cowie, B&T) · Tristian Alexander (Chief Operating Officer, James Cowie, B&T) · Lucy Shearer (Engagement Director, Marnie Mckenzie, B&T) · Abigail Watts (Engagement Manager, Marnie Mckenzie, B&T) · Alex Creamer (Creative Director Interbrand, Tom Marley, Campaign Brief) · Naomi Veldhuizen (Lead Designer, Tom Marley, Campaign Brief) · Ross Colebatch (Producer, Photoplay, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Bianca MundyHead of Brand, Content & Media23 Aug 2021Now
Lisa RonsonChief Marketing Officer23 Aug 202123 Aug 2021
John BlaskettSenior Marketing Manager23 Aug 2021Now
Coles OnlineTrent Norkus - Product Marketing Manager19 May 202319 May 2023
Patrick BreenSenior Marketing Manager5 July 2023Now
Kailah SymonsMarketing Manager5 July 2023Now
Brinley RyderMarketing Manager31 Aug 2023Now
Kate BaileyGeneral Manager, Brand, Digital & Media31 Aug 202331 Aug 2023
Christopher HalickiSenior Marketing Manager31 Aug 202331 Aug 2023
Renee BartonSenior Marketing Manager1 Nov 2023Now
Georgia OliverGrowth Marketing Manager1 Nov 2023Now
Lauren ShepherdHead of Brand & Media13 Nov 2024Now
Jessica MitchellSenior Marketing Manager13 Nov 2024Now
Rhys PortburyMarketing Manager eCommerce13 Nov 2024Now
Zoe GarkinisSenior Marketing Manager5 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.