16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Commonwealth Bank

Commonwealth Bank

As at 16 Oct 2026, AccountMoves records 1 current agency for Commonwealth Bank: Howatson+Company (media, since 2 June 2026). Agency changes reported since 2016: 1. Last reported move: 2 June 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Howatson+Company (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 2 June 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
GHO Sydney GHO SydneySeen in credits only
creative, credited 23 Dec 2019 to 7 July 2023 · 3 campaigns
Latest: campaign via Campaign Brief
Vacant on record
media
Essence Media Essence MediaSeen in credits only
media, credited 6 July 2023 to 7 July 2023 · 2 campaigns
Latest: campaign via B&T
Howatson+Company Howatson+CompanyConfirmed appointment
media, 2 June 2026 to now · 4 mth
Sources: LBB
Howatson+CompanyConfirmed · 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaHowatson+CompanyCurrent2 June 2026Now0.40

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
2 June 2026media: M+C Saatchi to Howatson+CompanyLBB

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Commonwealth Bank campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
GHO Sydney Seen in creditscreative23 Dec 20197 July 20233campaign via Campaign Brief
Filmgraphics Seen in creditsproduction6 July 20237 July 20232campaign via B&T
Greg “Elvis” Constantaras Seen in creditspost-production6 July 20237 July 20232campaign via B&T
The Pool Collective Seen in creditsproduction6 July 20237 July 20232campaign via B&T
Essence Media Seen in creditsmedia6 July 20237 July 20232campaign via B&T

Also credited People named once in Commonwealth Bank campaign credits

Monique Macleod (Chief Marketing Officer, Commonwealth Bank, Campaign Brief) · Sophie Finn (General Manager, Brand and Insights, Commonwealth Bank, Campaign Brief) · Tamisine Heath (Executive Manager, Brand Communications and Sponsorships, Commonwealth Bank, Campaign Brief) · Caroline Millar (Senior Marketing Manager, Brand Communications, Commonwealth Bank, Campaign Brief) · Marie Papas (Marketing Manager, Brand Communications, Commonwealth Bank, Campaign Brief) · Eithne McSwiney (Managing Director, GHO Sydney, Campaign Brief) · Hamish Stewart (Creative Director, Strategy Director, Copywriter, GHO Sydney, Campaign Brief) · Simon Cox (Creative Director, GHO Sydney, Campaign Brief) · Jason Joe (Creative Group Heads, GHO Sydney, Campaign Brief) · Clement Lam (Creative Group Heads, GHO Sydney, Campaign Brief) · Georgia McLean (Business Director, GHO Sydney, Campaign Brief) · Cara Kitchen (Account Manager, GHO Sydney, Campaign Brief) · Simon English (Social Strategy Director, GHO Sydney, Campaign Brief) · Michael Hearle (Content Director, GHO Sydney, Campaign Brief) · Chris Warnes (Photographer, Jonathan Kwok, Campaign Brief) · Saeed Sourati (BTS Director, Jonathan Kwok, Campaign Brief) · Jo McNulty-Clarke (Executive Producer, GHO Sydney, Campaign Brief) · Sandy Madden (Line Producer, GHO Sydney, Campaign Brief) · Aimee-Lee Curran (Director, Campaign Brief) · Gaby Muir (Editor, Campaign Brief) · Emilio Abbonizio (DOP, Campaign Brief) · Ramesh Sathiah (Music Director, Song Zu, Campaign Brief) · Simon Kane (Sound Designer, Campaign Brief) · Meg Drummond (Audio Producer, Campaign Brief) · Adam Levee (Senior Marketing Manager, Campaign Brief) · Emma Squires-McCarthy (Marketing Manager, Campaign Brief) · Jo Boundy (Chief Marketing Officer, Commonwealth Bank, B&T) · James Peereboom (Executive Manager, Brand and Social, Commonwealth Bank, B&T) · Kira Walding (Senior Marketing Manager, Commonwealth Bank, B&T) · Kate Davies (Senior Marketing Manager, Commonwealth Bank, B&T) · Tori Davis (Senior Marketing Manager, Commonwealth Bank, B&T) · Stephanie David (Marketing Manager, Commonwealth Bank, B&T) · Shane Gibson (Creative Directors, GHO Sydney, B&T) · Clem Lam (Senior Art Director, GHO Sydney, B&T) · Elliot Aitken (Account Executive, GHO Sydney, B&T) · Meredyth Judd (Senior Producer, GHO Sydney, B&T) · Rob Goris (Senior Designer, GHO Sydney, B&T) · Justin McMillan (Director, Filmgraphics, B&T) · Anna Fawcett (Executive Producer, Filmgraphics, B&T) · Tim Tregoning (DOP, Filmgraphics, B&T) · Katrina Aquilia (Sound Producer, Abby Sie, B&T) · Sean Izzard (Photographer, The Pool Collective, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 June 20262 June 2026appointmentmediaM+C SaatchiHowatson+Companyconfirmedvia LBB

Marketing leaders

PersonTitleFromTo
Monique MacleodChief Marketing Officer17 May 201917 May 2019
Sophie FinnGeneral Manager, Brand and Insights17 May 201917 May 2019
Tamisine HeathExecutive Manager, Brand Communication and Sponsorship17 May 20197 July 2023
Caroline MillarSenior Marketing Manager, Brand Communications17 May 201917 May 2019
Marie PapasMarketing Manager, Brand Communications17 May 201917 May 2019
Jo BoundyChief Marketing Officer6 July 20237 July 2023
James PeereboomExecutive Manager, Brand and Social6 July 20237 July 2023
Kira WaldingSenior Marketing Manager6 July 20237 July 2023
Kate DaviesSenior Marketing Manager6 July 20232 Oct 2025
Tori DavisSenior Marketing Manager6 July 20237 July 2023
Stephanie DavidMarketing Manager6 July 20237 July 2023

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.