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Brands › Country Road

Country Road

As at 16 Oct 2026, AccountMoves records 1 current agency for Country Road: SICKDOGWOLFMAN (creative, since 3 July 2023). Agency changes reported since 2016: 0. Last reported move: 3 July 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: SICKDOGWOLFMAN (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 3 July 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
SICKDOGWOLFMAN SICKDOGWOLFMANConfirmed appointment
creative, 3 July 2023 to now · 3 yr 3 mth
Sources: B&T · Campaign Brief
SICKDOGWOLFMANConfirmed · 3 yr 3 mth
media
No agency on record
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSICKDOGWOLFMANCurrent3 July 2023Now3.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Country Road since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
3 July 20233 July 2023appointmentcreativeSICKDOGWOLFMANconfirmedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lina CabaiHead of Marketing3 July 20233 Nov 2025

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Cabai pointed to a collaborative way of working, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing SICKDOGWOLFMAN. Lina Cabai · the move · via B&T, 3 July 2023 · paraphrased
AGENCY SAYS Turnbull said SICKDOGWOLFMAN was excited to take on Country Road, and talked up the brand's standing. Jake Turnbull · the move · via B&T, 3 July 2023 · paraphrased