Diageo
As at 16 Oct 2026, AccountMoves records 1 current agency for Diageo: Omnicom Media Group (media, since 18 Mar 2020). Agency changes reported since 2016: 1. Last reported move: 18 Mar 2020. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Omnicom Media Group (media) Small roster
Last review on record: 18 Mar 2020 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign BriefLeo Australia Leo AustraliaSeen in credits only
creative, credited 11 Mar 2025 · 1 campaign
Latest: Forever Classic via Campaign Brief
media, credited 25 Mar 2018 · 1 campaign
Latest: campaign via B&TOmnicom Media Group Omnicom Media GroupConfirmed appointment
media, 18 Mar 2020 to now · 6 yr 7 mth
Sources: MumbrellaFoundation (Australia) Foundation (Australia)Seen in credits only
media, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign BriefHearts & Science Hearts & ScienceSeen in credits only
media, credited 11 Mar 2025 to 19 May 2026 · 3 campaigns
Latest: Forever Classic via Campaign Brief
PR, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign BriefHavas Red Havas RedSeen in credits only
PR, credited 9 Feb 2026 to 19 May 2026 · 2 campaigns
Latest: campaign via Campaign Brief
experiential, credited 9 Feb 2026 · 1 campaign
Latest: campaign via Campaign BriefActivation Union Activation UnionSeen in credits only
experiential, credited 19 May 2026 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Omnicom Media GroupCurrent | 18 Mar 2020 | Now | 6.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 18 Mar 2020 | media: Publicis to Omnicom Media Group | Mumbrella |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Diageo campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Havas Red Seen in credits | PR | 9 Feb 2026 | 19 May 2026 | 2 | campaign via Campaign Brief |
| Activation Union Seen in credits | experiential | 19 May 2026 | 19 May 2026 | 1 | campaign via Campaign Brief |
| Hearts & Science Seen in credits | media | 11 Mar 2025 | 19 May 2026 | 3 | Forever Classic via Campaign Brief |
| Activation Union with Howatson+Company Seen in credits | experiential | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via Campaign Brief |
| Leo Australia Seen in credits | creative | 11 Mar 2025 | 11 Mar 2025 | 1 | Forever Classic via Campaign Brief |
| Collider Seen in credits | production | 11 Mar 2025 | 11 Mar 2025 | 1 | Forever Classic via Campaign Brief |
| Sam I Am Seen in credits | production | 11 Mar 2025 | 11 Mar 2025 | 1 | Forever Classic via Campaign Brief |
| Leo Burnett Australia Seen in credits | creative | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| Dan Crozier Seen in credits | media | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| GoodOil Seen in credits | production | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| Flint Seen in credits | production | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| Foundation (Australia) Seen in credits | media | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| 89Degrees East Seen in credits | PR | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| The Editors Seen in credits | post-production | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| Rumble Studios Seen in credits | design | 20 Oct 2021 | 20 Oct 2021 | 1 | Don via Campaign Brief |
| Brad Grey Seen in credits | creative | 25 Mar 2018 | 25 Mar 2018 | 1 | campaign via B&T |
| Spark Foundry Seen in credits | media | 25 Mar 2018 | 25 Mar 2018 | 1 | campaign via B&T |
| Michelle Browne Seen in credits | creative | 4 Mar 2018 | 4 Mar 2018 | 1 | Unmistakably Ours via B&T |
| Rumble Seen in credits | audio | 4 Mar 2018 | 4 Mar 2018 | 1 | Unmistakably Ours via B&T |
Also credited People named once in Diageo campaign credits
Adam Ballesty (Marketing and innovation director, Diageo, B&T) · Hayden Abercrombie (Marketing manager, Diageo, B&T) · Karl Roche (Senior brand manager, Diageo, B&T) · Leo Burnett Sydney (Creative, Diageo, B&T) · Vince Lagana (Executive creative directors, Diageo, B&T) · Grant McAloon (Executive creative directors, Diageo, B&T) · Malcolm Caldwell (Creative directors, Diageo, B&T) · Ian Broekhuizen (Creative directors, Diageo, B&T) · Nigel Clark (Senior copywriter, Diageo, B&T) · Adrian Ely (Senior art director, Diageo, B&T) · James Walker-Smith (Group business director, Michelle Browne, B&T) · Amber Glenister (Senior business director, Michelle Browne, B&T) · Tom Smyth (Business manager, Michelle Browne, B&T) · Morgan Benson-Taylor (Producer, Infinity Squared, B&T) · Tania Lambert (Director of production, Infinity Squared, B&T) · Miles Pitt (Art director, Infinity Squared, B&T) · Brad Hurt (Editor, Infinity Squared, B&T) · Matt Fezz (Colourist, Infinity Squared, B&T) · Jonathan Morgan (Marketing manager off scotch and international brands, Diageo, B&T) · Melissa Maidment (Senior brand manager, Diageo, B&T) · Thomas Grace (Digital and planning manager, Diageo, B&T) · Rachel Devine (Senior broadcast producer, Brad Grey, B&T) · Jessica Rix (Business director, Brad Grey, B&T) · Trishika Ramrakha (Business manager, Brad Grey, B&T) · Graham Alvarez (Planning director, Brad Grey, B&T) · Mitchell Incoll (Strategy director, Brad Grey, B&T) · Natalie Smith (Content director, Brad Grey, B&T) · James Healey (Social executive, Brad Grey, B&T) · Justine Dooner (Out-of-home integrated producer, Brad Grey, B&T) · Erik Van Wyk (Director, Jungle Entertainment, B&T) · Nick Simkins (Executive producer, Jungle Entertainment, B&T) · Sarah Nichols (Senior producer, Jungle Entertainment, B&T) · Lauren Small (General manager, Spark Foundry, B&T) · Craig Cooper (Investment and partnerships director, Spark Foundry, B&T) · Fiona Clark (Connections account director, Spark Foundry, B&T) · James Drewe (Digital director, Spark Foundry, B&T) · Steph O’Donnell (Investment and partnerships manager, Spark Foundry, B&T) · Jessica Brandalise (Account director, Spark Foundry, B&T) · Fiona Hedge (Account manager, Spark Foundry, B&T) · Jodi McLeod (Marketing Manager, Diageo, Campaign Brief) · Miriam Pape (Corporate Relations & Sustainability Manager, Diageo, Campaign Brief) · Isabella Margin (Assistant Brand Manager, Diageo, Campaign Brief) · Jason Williams (Chief Creative Officer, Leo Burnett Australia, Campaign Brief) · Andy Fergusson (Executive Creative Director, Leo Burnett Australia, Campaign Brief) · Nico Smith (Associate Creative Director, Leo Burnett Australia, Campaign Brief) · Mark Carbone (Associate Creative Director, Leo Burnett Australia, Campaign Brief) · Andrew Inman (Group Business Director, Leo Burnett Australia, Campaign Brief) · Prue Purnell (Business Director, Leo Burnett Australia, Campaign Brief) · Dan Pankraz (Head of Brand Innovation, Leo Burnett Australia, Campaign Brief) · Adrian Jung (Head of Production, Leo Burnett Australia, Campaign Brief) · Brooke Mather (Senior Producer, Leo Burnett Australia, Campaign Brief) · Janifer Wong (Digital Designer, Dan Crozier, Campaign Brief) · Sam Long (Executive Producer, GoodOil, Campaign Brief) · Dave Wood (Director, GoodOil, Campaign Brief) · Lee Thompson (Producer, GoodOil, Campaign Brief) · Andreas Smetana (Photographer, Flint, Campaign Brief) · Taryn Mueller (Executive Producer, Flint, Campaign Brief) · Christina Gerace (Producer, Flint, Campaign Brief) · Liv Reddy (Senior Post Producer, The Editors, Campaign Brief) · Mark Burnett (Senior Editor, The Editors, Campaign Brief) · Lily Davis (Editor, The Editors, Campaign Brief) · Tone Aston (Founder/Snr Sound Designer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Producer, Michael Gie, Campaign Brief) · Nash Edgerton (Director, Collider, Campaign Brief) · Odd Studio (Bundy Bear Designers, Sam I Am, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Mar 2020 | 18 Mar 2020 | appointment | media | Publicis | Omnicom Media Group | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Adam Ballesty | Marketing and Innovation Manager | 4 Mar 2018 | 25 Mar 2018 |
| Hayden Abercrombie | Marketing Manager | 4 Mar 2018 | 4 Mar 2018 |
| Karl Roche | Senior Brand Manager | 4 Mar 2018 | 4 Mar 2018 |
| Jonathan Morgan | Marketing Manager Off Scotch and International Brands | 25 Mar 2018 | 25 Mar 2018 |
| Melissa Maidment | Senior Brand Manager | 25 Mar 2018 | 25 Mar 2018 |
| Jodi McLeod | Marketing Manager | 20 Oct 2021 | 18 Aug 2022 |
| Isabella Margin | Assistant Brand Manager | 20 Oct 2021 | 18 Aug 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
