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Brands › Fisher & Paykel

Fisher & Paykel

As at 16 Oct 2026, AccountMoves records 1 current agency for Fisher & Paykel: Affinity (media, since 8 July 2019). Agency changes reported since 2016: 1. Last reported move: 8 July 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Affinity (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 8 July 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Affinity AffinityConfirmed appointment
media, 8 July 2019 to now · 7 yr 3 mth
Sources: Mumbrella · Campaign Brief
AffinityConfirmed · 7 yr 3 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaAffinityCurrent8 July 2019Now7.30

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
8 July 2019media: Slingshot to AffinityMumbrella · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
8 July 20198 July 2019appointmentmediaSlingshotAffinityconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Richard BabekuhlHead of Marketing9 July 20199 July 2019

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Babekuhl pointed to a record of commercial results and a collaborative way of working as the reasons for choosing Affinity.
effectivenesspartnershipexciting timeincrediblepotentialunlock
Richard Babekuhl · the move · via Campaign Brief, 9 July 2019 · paraphrased
AGENCY SAYS Brown said Affinity was thrilled to take on Fisher & Paykel, and talked up the brand's standing.
iconic brandprivilegethrilled
Luke Brown · the move · via Campaign Brief, 9 July 2019 · paraphrased