Affinity
Affinity is a digital agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including ActewAGL, Fisher & Paykel, JOUST, Lion, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: Luke Brown (CEO), Matt Eastwood (Director)
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 80 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 54 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 36 |
| 2019 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 15 |
| 2018 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 31 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ActewAGL | media | 24 June 2025 | 1.3 | |
| Fisher & Paykel | media | 8 July 2019 | 7.3 | |
| JOUST | unspecified | 12 Nov 2019 | 6.9 | |
| Lion | digital | 7 Apr 2022 | 4.5 | |
| NSW Electoral Commission | creative | 13 Dec 2018 | 7.8 | |
| Posca Hydrate | media | 11 Dec 2024 | 1.8 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Hammerschmidt credited Affinity with a record of commercial results, a clear grasp of the customer and category and sharp strategic thinking. Carl Hammerschmidt on JOUST · the move · via Campaign Brief, 13 Nov 2019 · paraphrased
AGENCY SAYS Brown said Affinity was thrilled to take on JOUST, and talked up the brand's standing. Luke Brown on JOUST · the move · via Campaign Brief, 13 Nov 2019 · paraphrased
WHY THEY WON Babekuhl pointed to a record of commercial results and a collaborative way of working as the reasons for choosing Affinity. Richard Babekuhl on Fisher & Paykel · the move · via Campaign Brief, 9 July 2019 · paraphrased
AGENCY SAYS Brown said Affinity was thrilled to take on Fisher & Paykel, and talked up the brand's standing. Luke Brown on Fisher & Paykel · the move · via Campaign Brief, 9 July 2019 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 1 Sept 2024 | Lion SEEN IN CREDITS | digital | B&T | |
| 30 July 2024 | REVLON SEEN IN CREDITS | media | Campaign Brief | |
| 18 Mar 2024 | Heineken SEEN IN CREDITS | digital | Campaign Brief | |
| 23 Jan 2024 | Lion Australia (XXXX) SEEN IN CREDITS | digital | Winch To Win | B&T |
| 27 July 2023 | Heineken Australia SEEN IN CREDITS | digital | Celebrating Whatever You Call Us | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 24 June 2025 | ActewAGL | media | Won | ||
| 11 Dec 2024 | Posca Hydrate | media | Won | ||
| 7 Apr 2022 | Lion | digital | Won | ||
| 12 Nov 2019 | JOUST | Won | |||
| 8 July 2019 | Fisher & Paykel | media | Won | Slingshot | |
| 13 Dec 2018 | NSW Electoral Commission | creative | Won |