Gem
As at 16 Oct 2026, AccountMoves records 1 current agency for Gem: The Concierge Agency (unspecified, since 2 July 2026). Agency changes reported since 2016: 0. Last reported move: 2 July 2026. Based on reported moves only, with sources.
Marketing lead: Daisy James (Head of Brand and Content, since 2 July 2026) · Total appointments: 1
Roster: The Concierge Agency (unspecified) Small roster
Last review on record: 2 July 2026 · Marketing lead since: 2 July 2026 (source)
Agency timeline Which agency has held each account, by discipline
unspecified, 2 July 2026 to now · 3 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | The Concierge AgencyCurrent | 2 July 2026 | Now | 0.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Gem since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 July 2026 | 2 July 2026 | appointment | The Concierge Agency | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Daisy James | Head of Brand and Content | 2 July 2026 | Now |