GIO
As at 16 Oct 2026, AccountMoves records 1 current agency for GIO: Ogilvy Australia (creative, since 20 Aug 2021). Agency changes reported since 2016: 0. Last reported move: 20 Aug 2021. Based on reported moves only, with sources.
Marketing lead: Rapthi Thanapalasingam (Head of Brand & Content, since 27 Jan 2026) · Total appointments: 1
Roster: Ogilvy Australia (creative) Small roster
Last review on record: 20 Aug 2021 · Marketing lead since: 27 Jan 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 5 Feb 2018 to 14 Sept 2026 · 6 campaigns
Latest: You Know with GIO via LBBOgilvy Australia Ogilvy AustraliaConfirmed appointment
creative, 20 Aug 2021 to now · 5 yr 2 mth
Sources: Campaign BriefPublicis London Publicis LondonSeen in credits only
creative, credited 27 Jan 2026 · 1 campaign
Latest: Great insurance, obviously via Campaign Brief
media, credited 5 Feb 2018 · 1 campaign
Latest: You Know with GIO via LBBOMD OMDSeen in credits only
media, credited 27 Jan 2026 · 3 campaigns
Latest: Great Insurance, Obviously via MediaweekWPP Media OpenEra WPP Media OpenEraSeen in credits only
media, credited 14 Sept 2026 · 2 campaigns
Latest: Great Insurance Obviously via Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Ogilvy AustraliaCurrent | 20 Aug 2021 | Now | 5.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for GIO since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on GIO campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo Australia Seen in credits | creative | 5 Feb 2018 | 14 Sept 2026 | 6 | You Know with GIO via LBB |
| Publicis Production Seen in credits | production | 27 Jan 2026 | 14 Sept 2026 | 3 | Great insurance, obviously via Campaign Brief |
| WPP Media OpenEra Seen in credits | media | 14 Sept 2026 | 14 Sept 2026 | 2 | Great Insurance Obviously via Mumbrella |
| Publicis London Seen in credits | creative | 27 Jan 2026 | 27 Jan 2026 | 1 | Great insurance, obviously via Campaign Brief |
| Prodigious Seen in credits | production | 27 Jan 2026 | 27 Jan 2026 | 3 | Great Insurance, Obviously via Mediaweek |
| Arc Seen in credits | post-production | 27 Jan 2026 | 27 Jan 2026 | 3 | Great Insurance, Obviously via Mediaweek |
| Fin Design + Effects Seen in credits | post-production | 27 Jan 2026 | 27 Jan 2026 | 3 | Great Insurance, Obviously via Mediaweek |
| OMD Seen in credits | media | 27 Jan 2026 | 27 Jan 2026 | 3 | Great Insurance, Obviously via Mediaweek |
| Starcom Seen in credits | media | 5 Feb 2018 | 5 Feb 2018 | 1 | You Know with GIO via LBB |
Also credited People named once in GIO campaign credits
Torstein Bjorklund (Director, Good Oil, Campaign Brief) · Rapthi Thanapalasingam (Head of Brand & Content, GIO, B&T) · Mark Condon (Brand Marketing Manager, GIO, B&T) · Axel Leibovich (Brand Marketing Lead, GIO, B&T) · Tim Woolford (Executive Creative Director, Leo Australia, B&T) · Tim Yates (Senior Art Director, Leo Australia, B&T) · Alex Barkworth (Group Business Director, Leo Australia, B&T) · Tash Tollo (Business Director, Leo Australia, B&T) · Max Reiser (Business Manager, Leo Australia, B&T) · Hananha Willers (Senior Integrated Producer, Publicis Production, B&T) · Bryony Nickless (Brand Marketing Lead, GIO, B&T) · Andy Fergusson (Chief Creative Officer, Leo Australia, Leo Australia, B&T) · Tom Dixon (Creative Director, Publicis London, Leo Australia, B&T) · Adam Fraser (Associate Creative Director, Leo Australia, Leo Australia, B&T) · Nick Timms (Senior Copywriter, Leo Australia, Leo Australia, B&T) · Catherine King (Chief Strategy Officer, Leo Australia, Leo Australia, B&T) · Mitch Hunter (Group Strategy Director, Leo Australia, Leo Australia, B&T) · Amanda Wheeler (Client Partner, Leo Australia, Leo Australia, B&T) · Ali Jeffrey (Senior Account Manager, Leo Australia, Leo Australia, B&T) · Justine Dooner (Executive Producer, Integrated, Leo Australia, B&T) · Anastasia Nielsen (Senior Integrated Producer, Leo Australia, B&T) · Tracey-Lee Permall (Producer, Leo Australia, B&T) · Sean Ryan (DOP, Leo Australia, B&T) · Annie Beauchamp (Production Designer, Leo Australia, B&T) · Sally Quade (Post-Producer, Arc, B&T) · Lucas Baynes (Offline Editor, Arc, B&T) · Emily Newbould (Executive Producer, Mikey Brown, B&T) · Matt Fezz (Colourist, Mikey Brown, B&T) · Tone Aston (Sound Designer, Rumble Studios, B&T) · Kiara Watson (Producer, Rumble Studios, B&T) · Paul Baker (Head of Business Strategy, OMD, B&T) · Will Thornton (Account Director, OMD, B&T) · Liam Webster (Senior Account Manager, OMD, B&T) · Andrew Tong (Account Executive, OMD, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 Aug 2021 | 20 Aug 2021 | appointment | creative | Ogilvy Australia | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rapthi Thanapalasingam | Head of Brand & Content | 27 Jan 2026 | Now |
| Mark Condon | Brand Marketing Manager | 27 Jan 2026 | Now |
| Axel Leibovich | Brand Marketing Lead | 27 Jan 2026 | Now |
| Bryony Nickless | Brand Marketing Lead | 27 Jan 2026 | Now |
Stated reasons and comments Paraphrased, with source links
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