16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Haier

Haier

As at 16 Oct 2026, AccountMoves records 2 current agencies for Haier: TBWA\NZ (creative, since 20 Nov 2025), TABOO (experiential, since 10 Dec 2025). Agency changes reported since 2016: 0. Last reported move: 10 Dec 2025. Based on reported moves only, with sources.

Marketing lead: Katrina Glenday (Executive Vice President Product Lines and Marketing, since 20 Nov 2025) · Total appointments: 2

Roster: TBWA\NZ (creative), TABOO (experiential) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 10 Dec 2025 · Marketing lead since: 20 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
TBWA\NZ TBWA\NZReported appointment
creative, 20 Nov 2025 to now · 11 mth
Sources: Campaign Brief
TBWA\NZReported · 11 mth
media
No agency on record
Vacant on record
experiential
TABOO TABOOConfirmed appointment
experiential, 10 Dec 2025 to now · 10 mth
Sources: Campaign Brief
TABOOConfirmed · 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWA\NZCurrent20 Nov 2025Now0.90
experientialTABOOCurrent10 Dec 2025Now0.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Haier since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 Dec 202510 Dec 2025appointmentexperientialTABOOconfirmedvia Campaign Brief
20 Nov 202520 Nov 2025appointmentcreativeTBWA\NZreportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Katrina GlendayExecutive Vice President Product Lines and Marketing20 Nov 2025Now
Alex SmithHead of Marketing20 Nov 202512 Dec 2025

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Wright said TABOO was thrilled to take on Haier.
thrilled
Sam Wright · the move · via Campaign Brief, 10 Dec 2025 · paraphrased
WHY THEY WON Glenday said TBWA\NZ stood out for a collaborative way of working, sharp strategic thinking and strong chemistry with the client team.
partnershipstrategic thinkingchemistrydelighted
Katrina Glenday · the move · via Campaign Brief, 20 Nov 2025 · paraphrased
AGENCY SAYS Bradnick said TBWA\NZ was pleased to take on Haier.
boldpurpose
Shane Bradnick · the move · via Campaign Brief, 20 Nov 2025 · paraphrased