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Brands › Healthylife

Healthylife

As at 16 Oct 2026, AccountMoves records 1 current agency for Healthylife: Bread Agency (social, since 7 July 2025). Agency changes reported since 2016: 0. Last reported move: 7 July 2025. Based on reported moves only, with sources.

Marketing lead: Ben Padfield (Chief Digital, Customer & Marketing Officer, since 7 July 2025) · Total appointments: 1

Roster: Bread Agency (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 7 July 2025 · Marketing lead since: 7 July 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
social
Bread Agency Bread AgencyConfirmed appointment
social, 7 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief · B&T
Bread AgencyConfirmed · 1 yr 3 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialBread AgencyCurrent7 July 2025Now1.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Healthylife since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Also credited People named once in Healthylife campaign credits

Josef Arbiv (Brand & Design Manager, Healthylife, B&T) · Annabel Oates (Content Development Manager, Healthylife, B&T) · Tom O’Neil (Growth Manager, Healthylife, B&T) · Damian Bennett (Photographer, Healthylife, B&T) · Matt Chee (Executive Producer, Healthylife, B&T) · Tamiko Wafer (Producer, Healthylife, B&T) · Bec Deasy (Producer, Healthylife, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 July 20257 July 2025appointmentsocialBread Agencyconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Ben PadfieldChief Digital, Customer & Marketing Officer7 July 2025Now
Josef ArbivBrand & Design Manager23 July 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Padfield said Bread Agency stood out for a collaborative way of working.
partnershipexcitedjourneynext chapter
Ben Padfield · the move · via Campaign Brief, 7 July 2025 · paraphrased
AGENCY SAYS Lundberg said Bread Agency was pleased to take on Healthylife, and flagged big plans for the next phase.
ambitiouspurpose
Emelie Lundberg · the move · via Campaign Brief, 7 July 2025 · paraphrased