Bread Agency
Bread Agency is a social agency. AccountMoves records 4 account wins, 0 losses and 0 retentions, and 4 current clients including Healthylife, Modibodi, MoleMap, P&O Cruises Australia, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: social
Leadership: Mary Proux (Co-founder), Mary Proulx (Co-founder), Amaury Treguer (Co‑Founder) · 4 people recorded in total
Career W-L4-0
Retained0
Net $m+0.0
Clients4
2026 rank78
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 78 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 93 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 63 |
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 51 |
| Career | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Healthylife | social | 7 July 2025 | 1.3 | |
| Modibodi | social | 30 Jan 2024 | 2.7 | |
| MoleMap | social | 6 May 2026 | 0.4 | |
| P&O Cruises Australia | social | 8 Aug 2023 | 3.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.8 per quote (league)
WHY THEY WON Armour said Bread Agency stood out for the quality of its people, a record of commercial results and a collaborative way of working. Duncan Armour on MoleMap · the move · via Campaign Brief, 6 May 2026 · paraphrased
AGENCY SAYS Treguer said Bread Agency was thrilled to take on MoleMap. Amaury Treguer on MoleMap · the move · via Campaign Brief, 6 May 2026 · paraphrased
WHY THEY WON Padfield said Bread Agency stood out for a collaborative way of working. Ben Padfield on Healthylife · the move · via Campaign Brief, 7 July 2025 · paraphrased
AGENCY SAYS Lundberg said Bread Agency was pleased to take on Healthylife, and flagged big plans for the next phase. Emelie Lundberg on Healthylife · the move · via Campaign Brief, 7 July 2025 · paraphrased
WHY THEY WON Padfield said Bread Agency stood out for sharp strategic thinking, a collaborative way of working and the strength of its creative ideas. Ben Padfield on Healthylife · the move · via B&T, 7 July 2025 · paraphrased
AGENCY SAYS Lundberg said Bread Agency was thrilled to take on Woolworths Group’s Healthylife, and flagged big plans for the next phase. Emelie Lundberg on Healthylife · the move · via B&T, 7 July 2025 · paraphrased
WHY THEY WON Cusack said Bread Agency stood out for a collaborative way of working and a clear grasp of the customer and category. Kerry Cusack on Modibodi · the move · via Campaign Brief, 30 Jan 2024 · paraphrased
AGENCY SAYS Proulx said Bread Agency was excited to take on Modibodi. Mary Proulx on Modibodi · the move · via Campaign Brief, 30 Jan 2024 · paraphrased
WHY THEY WON Jameson welcomed the appointment of Bread Agency without spelling out a specific reason. Georgia Jameson on P&O Cruises Australia · the move · via Campaign Brief, 8 Aug 2023 · paraphrased
AGENCY SAYS Proux said Bread Agency was eager to take on P&O Cruises Australia. Mary Proux on P&O Cruises Australia · the move · via Campaign Brief, 8 Aug 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 22 Apr 2024 | Connect Hearing (Sonova Group) SEEN IN CREDITS | social | Sounds Good | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 6 May 2026 | MoleMap | social | Won | ||
| 7 July 2025 | Healthylife | social | Won | ||
| 30 Jan 2024 | Modibodi | social | Won | ||
| 8 Aug 2023 | P&O Cruises Australia | social | Won |