HMD Global

As at 16 Oct 2026, AccountMoves records 1 current agency for HMD Global: Adhesive (PR, since 18 Mar 2021). Agency changes reported since 2016: 0. Last reported move: 18 Mar 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Adhesive (PR) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Mar 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

No agency on record

Vacant on record

media

No agency on record

Vacant on record

Adhesive AdhesiveConfirmed appointment
PR, 18 Mar 2021 to now · 5 yr 7 mth
Sources: Campaign Brief

AdhesiveConfirmed · 5 yr 7 mth

202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
PR	AdhesiveCurrent	18 Mar 2021	Now	5.6	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for HMD Global since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on HMD Global campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Bruno Fukumothi at Untold Studios Seen in credits	post-production	20 Mar 2020	20 Mar 2020	1	No Time To Die via Campaign Brief

Also credited People named once in HMD Global campaign credits

Mark Fairbanks (Creative Directors, Grey London, Campaign Brief) · Sue Higgs (Creative Directors, Grey London, Campaign Brief) · Stephania Silveira (Creative Directors, Grey London, Campaign Brief) · Amma Asante (Director, Pulse Films, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
18 Mar 2021	18 Mar 2021	appointment	PR		Adhesive			confirmed	via Campaign Brief

Marketing leaders

Person	Title	From	To
Johan Palsson	Head of Marketing	18 Mar 2021	18 Mar 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Palsson said Adhesive stood out for the strength of its creative ideas, its data and technology capability and a clear grasp of the customer and category.