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Brands › ING

ING

As at 16 Oct 2026, AccountMoves records 1 current agency for ING: UM Australia (media, since 11 Oct 2017). Agency changes reported since 2016: 0. Last reported move: 11 Oct 2017. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: UM Australia (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Oct 2017 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
VCCP VCCPSeen in credits only
creative, credited 18 Nov 2019 · 2 campaigns
Latest: Give Me Something Good via Campaign Brief
Vacant on record
media
UM Australia UM AustraliaConfirmed appointment
media, 11 Oct 2017 to now · 9 yr
Sources: Mumbrella
UM AustraliaConfirmed · 9 yr
digital
Lash LashSeen in credits only
digital, credited 18 Nov 2019 · 1 campaign
Latest: Give Me Something Good via Campaign Brief
Vacant on record
PR
One Green Bean One Green BeanSeen in credits only
PR, credited 18 Nov 2019 · 2 campaigns
Latest: Give Me Something Good via Campaign Brief
Vacant on record
design
Romelle Menezes Romelle MenezesSeen in credits only
design, credited 18 Nov 2019 · 1 campaign
Latest: Give Me Something Good via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaUM AustraliaCurrent11 Oct 2017Now9.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for ING since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on ING campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
VCCP Seen in creditscreative18 Nov 201918 Nov 20192Give Me Something Good via Campaign Brief
UM Seen in creditsmedia18 Nov 201918 Nov 20192Give Me Something Good via Campaign Brief
The Editors Seen in creditspost-production18 Nov 201918 Nov 20191Give Me Something Good via LBB
SongZu Seen in creditsaudio18 Nov 201918 Nov 20191Give Me Something Good via LBB
One Green Bean Seen in creditsPR18 Nov 201918 Nov 20192Give Me Something Good via Campaign Brief
Romelle Menezes Seen in creditsdesign18 Nov 201918 Nov 20191Give Me Something Good via Campaign Brief
Lash Seen in creditsdigital18 Nov 201918 Nov 20191Give Me Something Good via Campaign Brief

Also credited People named once in ING campaign credits

Danielle Hamilton (Head of Marketing, ING, Campaign Brief) · Carly Yanco (Head of Brand, ING, Campaign Brief) · Helen Colville (Brand Manager, ING, Campaign Brief) · Guy Rooke (Executive Creative Director, VCCP, Campaign Brief) · Paul Sharp (Creative Director, VCCP, Campaign Brief) · Kat Topp (Associate Creative Directors, VCCP, Campaign Brief) · Jess Roberts (Associate Creative Directors, VCCP, Campaign Brief) · Elizabeth Barnett (Group Account Director, VCCP, Campaign Brief) · Dan Wood (Senior Account Manager, VCCP, Campaign Brief) · Kim Feitelberg (Executive Head of Planning, VCCP, Campaign Brief) · Josh Manning (Strategic Planner, VCCP, Campaign Brief) · Sue Hind (TV Producer, VCCP, Campaign Brief) · Jenna Mills (Creative Project Director, VCCP, Campaign Brief) · Stuart Bowen (Director, Good Oil, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Chana Mclallen (Producer, Good Oil, Campaign Brief) · Alina Gozin’a (Choir photography, Campaign Brief) · Andrew Ratter (Product photography, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Oct 201711 Oct 2017retentionmediaUM Australiaconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Danielle HamiltonHead of Marketing18 Nov 201918 Nov 2019
Carly YancoHead of Brand18 Nov 201918 Nov 2019
Helen ColvilleBrand Manager18 Nov 201918 Nov 2019

Stated reasons and comments Paraphrased, with source links

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