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Agencies › UM

UM

UM is a media agency. AccountMoves records 13 account wins, 0 losses and 2 retentions, and 15 current clients including ACT Government, AGL, AGL Energy, Australian Government, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Mike Worden (Client Group Director), Ed Passerotti (Senior Client Director), Chris Colter (Sydney Strategy Director), Simon Turner (Partnerships Director), Jessica Ngu (Partnerships Manager), Jonas McQuiggin (Director), Two Little Indians (Director), Cristiana Boccassini (Chief Creative Officer Publicis Italy), Luca Cinquepalmi (Executive Creative Director), Marco Venturelli (Executive Creative Director), Milos Obradovic (Global Digital Creative Director), Mihnea Gheorghiu (Global Digital Creative Director) · 63 people recorded in total

Career W-L13-0
Retained2
Net $m+0.0
Clients15
2026 rank50

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262020.00.00.050
20251000.00.00.0164
20244000.00.00.04
20231000.00.00.0104
20211000.00.00.095
20201000.00.00.084
20192000.00.00.034
20171000.00.00.065
Career13020.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
ACT Governmentmedia23 Jan 20233.7
AGLmedia2 July 20260.3
AGL Energymedia2 July 20260.3
Australian Governmentmedia14 Aug 20242.2
Canteen Australiamedia29 May 20242.4
Cherymedia25 Feb 20242.6
Coca-Colamedia14 June 20197.3
Dysonmedia12 Mar 20260.6
Energizermedia28 May 20206.4
King Livingmedia24 Jan 20251.7
Kmartmedia20 May 20197.4
LEGOmedia28 Nov 20178.9
Levi'smedia2 May 20242.5
Mark Anthony Brandsmedia28 July 20260.2
Menulogmedia11 Oct 20215.0

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Bland credited UM with a collaborative way of working, a close cultural match and a record of commercial results.
partnershipcultural fiteffectivenessexcited
David Bland on AGL · the move · via Campaign Brief, 2 July 2026 · paraphrased
WHY THEY WON Howarth said UM stood out for sharp strategic thinking, a collaborative way of working and a record of commercial results.
strategic thinkingpartnershipeffectivenessthrilled
Anna Howarth on King Living · the move · via B&T, 24 Jan 2025 · paraphrased
WHY THEY WON Cook pointed to sharp strategic thinking, the quality of its people and strong chemistry with the client team as the reasons for choosing UM.
strategic thinkingpeoplechemistrycan't waitpassionate
Janelle Cook on Canteen Australia · the move · via Campaign Brief, 29 May 2024 · paraphrased
WHY THEY WON Vukoja said UM stood out for a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnershipambitiousdelighted
Mark Vukoja on Chery · the move · via Mediaweek, 26 Feb 2024 · paraphrased
WHY THEY WON Goldin said UM stood out for sharp strategic thinking, the quality of its people and its data and technology capability.
strategic thinkingpeopledata and technologyambitiousexcited
Julia Goldin on LEGO · the move · via B&T, 28 Nov 2017 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
27 Sept 2024Canteen SEEN IN CREDITSmediaThe Flipside Of CancerB&T
29 Sept 2025SEEK SEEN IN CREDITSmediaSEEK & You Shall FindB&T
2 Sept 2025Menulog SEEN IN CREDITSmediaMediaweek
7 July 2025Mattel SEEN IN CREDITSmediaCampaign Brief
1 Sept 2024Lion SEEN IN CREDITSmediaB&T
5 June 2025XXXX SEEN IN CREDITSmediaB&T
24 Jan 2025Tooheys SEEN IN CREDITSmediaTooheys On TourB&T
20 Jan 2025eSafety Commissioner SEEN IN CREDITSmediaB&T
24 Nov 2024The NRMA SEEN IN CREDITSmediaB&T
2 Apr 2020Optus SEEN IN CREDITSmediaCampaign Brief
2 Aug 2024American Express SEEN IN CREDITSmediadrive brand relevanceMediaweek
6 Sept 2022Heineken SEEN IN CREDITSmediaCampaign Brief
23 Jan 2024Lion Australia (XXXX) SEEN IN CREDITSmediaWinch To WinB&T
14 Jan 2024Birra Moretti Australia SEEN IN CREDITSmediaDeliver-a-NonnaCampaign Brief
5 Jan 2026Meat & Livestock Australia SEEN IN CREDITSmediaCampaign Brief
24 Jan 2017nbn SEEN IN CREDITSmediaB&T
11 Jan 2018MLA SEEN IN CREDITSmediaLBB
26 Mar 2019Spotify Australia & New Zealand SEEN IN CREDITSmediaJust Add SpotifyCampaign Brief
21 Oct 2020Kmart SEEN IN CREDITSmediaCampaign Brief
2 Aug 2019RACQ & MAIC SEEN IN CREDITSmediaCampaign Brief
18 Nov 2019ING SEEN IN CREDITSmediaGive Me Something GoodCampaign Brief
21 Nov 2019Lion Co Australia SEEN IN CREDITSmediaDrink DifferentCampaign Brief
24 June 2021Nestle SEEN IN CREDITSmediaB&T
14 May 2021Tooheys Extra Dry SEEN IN CREDITSmediaProudly OrdinaryCampaign Brief
19 June 2023Nestlé Australia SEEN IN CREDITSmediaLBB
16 Nov 2020David Jones SEEN IN CREDITSmediaCampaign Brief
24 June 2021Nestlé Australia SEEN IN CREDITSmediaNowB&T
31 Aug 2021NSW Government SEEN IN CREDITSmediaLetCampaign Brief
24 Sept 2021Freedom Foods SEEN IN CREDITSmediaNurtured by NatureCampaign Brief
17 Nov 2021Transport for NSW SEEN IN CREDITSmediaCampaign Brief
24 Jan 2022HBF SEEN IN CREDITSmedianot for profit is loveCampaign Brief
2 Feb 2022Airtasker SEEN IN CREDITSmediaGet more Dooone Done DoneCampaign Brief
13 Apr 2022QuickBoox SEEN IN CREDITSmediaLBB
27 June 2022UN Women Australia SEEN IN CREDITSmediaCampaign Brief
30 June 2023Menulog Australia SEEN IN CREDITSmediaCampaign Brief
8 Feb 2023Noumi Limited SEEN IN CREDITSmediaMade with. Made for. BaristasCampaign Brief
5 Apr 2023The Men’s Table SEEN IN CREDITSmediago beyond the banterCampaign Brief
3 Mar 2023Little Creatures SEEN IN CREDITSmediaLBB
20 June 2023Nestlé SEEN IN CREDITSmediaMix It UpCampaign Brief
27 July 2023Heineken Australia SEEN IN CREDITSmediaCelebrating Whatever You Call UsCampaign Brief
14 Sept 2023OnePass SEEN IN CREDITSmediaOnesieCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
28 July 2026Mark Anthony BrandsmediaWon
2 July 2026AGLmediaRetained
2 July 2026AGL EnergymediaWon
12 Mar 2026DysonmediaRetained
24 Jan 2025King LivingmediaWon
14 Aug 2024Australian GovernmentmediaWon
29 May 2024Canteen AustraliamediaWon
2 May 2024Levi'smediaWon
25 Feb 2024CherymediaWonAwaken
23 Jan 2023ACT GovernmentmediaWon
11 Oct 2021MenulogmediaWon
28 May 2020EnergizermediaWon
14 June 2019Coca-ColamediaWon
20 May 2019KmartmediaWon
28 Nov 2017LEGOmediaWon