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Brands › John Lewis

John Lewis

As at 16 Oct 2026, AccountMoves records no current agency appointments for John Lewis. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Amy Tippen-Smith (Brand Marketing Lead, since 5 Nov 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 5 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
adam&eveDDB adam&eveDDBSeen in credits only
creative, credited 11 Nov 2022 · 1 campaign
Latest: The Beginner via Campaign Brief
Saatchi SaatchiSeen in credits only
creative, credited 10 Nov 2023 · 1 campaign
Latest: campaign via Campaign Brief
Saatchi & Saatchi Saatchi & SaatchiSeen in credits only
creative, credited 5 Nov 2025 · 1 campaign
Latest: campaign via B&T
Saatchi & SaatchiSeen in credits · 11 mth
media
Manning Gottlieb Manning GottliebSeen in credits only
media, credited 11 Nov 2022 · 1 campaign
Latest: The Beginner via Campaign Brief
OMD Manning Gottlieb OMD Manning GottliebSeen in credits only
media, credited 5 Nov 2025 · 1 campaign
Latest: campaign via B&T
OMD Manning GottliebSeen in credits · 11 mth
digital
Benita Winckler Benita WincklerSeen in credits only
digital, credited 11 Nov 2022 · 1 campaign
Latest: The Beginner via Campaign Brief
Vacant on record
social
Cain & Abel Cain & AbelSeen in credits only
social, credited 11 Nov 2022 · 1 campaign
Latest: The Beginner via Campaign Brief
Vacant on record
design
King Henry King HenrySeen in credits only
design, credited 11 Nov 2022 · 1 campaign
Latest: The Beginner via Campaign Brief
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for John Lewis since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on John Lewis campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Saatchi & Saatchi Seen in creditscreative5 Nov 20255 Nov 20251campaign via B&T
OMD Manning Gottlieb Seen in creditsmedia5 Nov 20255 Nov 20251campaign via B&T
Iconoclast Seen in creditsproduction5 Nov 20255 Nov 20251campaign via B&T
TRIM Seen in creditspost-production5 Nov 20255 Nov 20251campaign via B&T
Company3 Seen in creditspost-production5 Nov 20255 Nov 20251campaign via B&T
Saatchi Seen in creditscreative10 Nov 202310 Nov 20231campaign via Campaign Brief
adam&eveDDB Seen in creditscreative11 Nov 202211 Nov 20221The Beginner via Campaign Brief
King Henry Seen in creditsdesign11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Cain & Abel Seen in creditssocial11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Manning Gottlieb Seen in creditsmedia11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Miles Watson Producer: Charlie Dalton Seen in creditspost-production11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Nineteentwenty Seen in creditspost-production11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Ludo Fealy VFX shoot supervisor: Rod Norman Seen in creditspost-production11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Benita Winckler Seen in creditsdigital11 Nov 202211 Nov 20221The Beginner via Campaign Brief
Toby Williams @ Leland Music Seen in creditsaudio11 Nov 202211 Nov 20221The Beginner via Campaign Brief

Also credited People named once in John Lewis campaign credits

Rosie Hanley (Director of Brand, John Lewis, B&T) · Amy Tippen-Smith (Brand Marketing Lead, John Lewis, B&T) · Carolyn Timberlake (Senior Brand Marketing Manager, John Lewis, B&T) · Laura Masters (Brand Marketing Manager, John Lewis, B&T) · Holly Graham (Brand Marketing Senior Executive, John Lewis, B&T) · Franki Goodwin (CCO, Saatchi & Saatchi, B&T) · Brodie King (Creative Director, Saatchi & Saatchi, B&T) · Pete Ioulianou (Associate Creative Directors, Saatchi & Saatchi, B&T) · Ollie Agius (Associate Creative Directors, Saatchi & Saatchi, B&T) · Kevin Hipke (Designers, Paddy Fraser, B&T) · Shane Horn (Designers, Paddy Fraser, B&T) · Sam Robinson (Executive Production Director, Paddy Fraser, B&T) · Rose Reynolds (Executive Producer, Paddy Fraser, B&T) · Emily Lewis-Keane (Exec Strategy Director, Rita Aboderin, B&T) · Polly Whitton (Planning Director, Rita Aboderin, B&T) · Elena Georgiou (Planner, Rita Aboderin, B&T) · Phoebe Lyons (Planner, Rita Aboderin, B&T) · Jack Steer (Account Director, Isaac Hickinbottom, B&T) · James Hall (Account Director, Isaac Hickinbottom, B&T) · Mirta Esara (Account Manager, Isaac Hickinbottom, B&T) · Charlotte Fisher (Head of Business Affairs, Isaac Hickinbottom, B&T) · Liz Staley (Business Affairs Manager, Isaac Hickinbottom, B&T) · Jonathan Alric (Director, Iconoclast, B&T) · Guy Rolfe (Managing Director / EP, Iconoclast, B&T) · Jean Mougin (Managing Director / EP, Iconoclast, B&T) · Beatrice Warren (Head of Production, Iconoclast, B&T) · Jane Lloyd (Producer, Iconoclast, B&T) · Lucy Banks (Production Manager, Iconoclast, B&T) · Shabier Kirchner (DOP, Chriolles Khalil, B&T) · Robin Brown (Production Designer, Chriolles Khalil, B&T) · Hannah Edwards (Costume Designer, Chriolles Khalil, B&T) · Eve Coles (HMU Designer, Chriolles Khalil, B&T) · Coralie Rose (Casting Director, Chriolles Khalil, B&T) · Hugo Smith Bingham (Location Manager, Chriolles Khalil, B&T) · Tom Lindsay (Editor, TRIM, B&T) · Polly Kemp (Producer, Nanako Kawasaki, B&T) · James Forbes-Robertson (Supplier Funded Editor, Nanako Kawasaki, B&T) · Magda Plugowska (Supplier Funded Assistant Editor, Nanako Kawasaki, B&T) · Matthieu Toullet (Colourist, Company3, B&T) · Chris Anthony (Colour Producer, Company3, B&T) · Alex Fitzgerald (Executive Producer, Selected Works, B&T) · Dan Crozier (Head of Production, Selected Works, B&T) · Greg Spencer (Creative Director, Selected Works, B&T) · Claire Pointon (Customer director, John Lewis, Campaign Brief) · Holly Kicul (Senior advertising manager, John Lewis, Campaign Brief) · Richard Brim (Chief creative officer, adam&eveDDB, Campaign Brief) · Matt Gay (Creative Directors, Edward Usher, Campaign Brief) · Feargal Ballance (Creative Directors, Edward Usher, Campaign Brief) · Charlotte Ellison (Assistant Producer, Sally Pritchett, Campaign Brief) · Martin Beverley (CSO, Sally Pritchett, Campaign Brief) · Sian Iles (Senior Planner, Hugh De Winton, Campaign Brief) · Phoebe Wright (Social Director, Hugh De Winton, Campaign Brief) · Osob Yusuf (Social Manager, Hugh De Winton, Campaign Brief) · Tammy Einav (CEO, Hugh De Winton, Campaign Brief) · Betsy Bluer (Business Director, Sarah Coleman, Campaign Brief) · Cicely Milsom (Account Director, Sarah Coleman, Campaign Brief) · Carrie Pollock (Account Manager, Sarah Coleman, Campaign Brief) · Dave Robinson (Designer, King Henry, Campaign Brief) · Richard Bailey (Producer, Cain & Abel, Campaign Brief) · Ed Christie (Head of Motion Graphics, Cain & Abel, Campaign Brief) · Geraldine Ridgeway (Executive director, Manning Gottlieb, Campaign Brief) · Melanie Dixon (Business director, Manning Gottlieb, Campaign Brief) · Callum Newbury (Account director, Manning Gottlieb, Campaign Brief) · Davina Abrahams (Production Manager, Biscuit Filmworks UK, Campaign Brief) · Daniel Landin (DOP, Biscuit Filmworks UK, Campaign Brief) · Jon Henson (Production Designer, Biscuit Filmworks UK, Campaign Brief) · Rich Orrick (Editors, Work Editorial, Campaign Brief) · Art Jones (Editors, Work Editorial, Campaign Brief) · David Keegan (VFX Producer, Nineteentwenty, Campaign Brief) · Simone Grattarola (Colourist, Time Based Arts, Campaign Brief) · Ciara Wakley (Audio producer, Anthony Moore, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Rosie HanleyDirector of Brand5 Nov 2025Now
Amy Tippen-SmithBrand Marketing Lead5 Nov 2025Now
Carolyn TimberlakeSenior Brand Marketing Manager5 Nov 2025Now
Laura MastersBrand Marketing Manager5 Nov 2025Now
Holly GrahamBrand Marketing Senior Executive5 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.