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Brands › Kia

Kia

As at 16 Oct 2026, AccountMoves records 1 current agency for Kia: Havas (media, since 2 Mar 2017). Agency changes reported since 2016: 1. Last reported move: 2 Mar 2017. Based on reported moves only, with sources.

Marketing lead: Brendan McGrath (Brand Manager, since 3 Mar 2024) · Total appointments: 1

Roster: Havas (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 2 Mar 2017 · Marketing lead since: 3 Mar 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Innocean InnoceanSeen in credits only
creative, credited 3 Mar 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
Havas HavasConfirmed appointment
media, 2 Mar 2017 to now · 9 yr 7 mth
Sources: MumbrellaDenisha Philipthas Denisha PhilipthasSeen in credits only
media, credited 3 Mar 2024 · 1 campaign
Latest: campaign via Campaign Brief
HavasConfirmed · 9 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaHavasCurrent2 Mar 2017Now9.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
2 Mar 2017media: Initiative to HavasMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Kia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Denisha Philipthas Seen in creditsmedia3 Mar 20243 Mar 20241campaign via Campaign Brief
Innocean Seen in creditscreative3 Mar 20243 Mar 20241campaign via Campaign Brief
Scoundrel Seen in creditsproduction3 Mar 20243 Mar 20241campaign via Campaign Brief

Also credited People named once in Kia campaign credits

Brendan McGrath (Brand Manager, Kia, Campaign Brief) · Tim Manning (Digital Marketing Manager, Denisha Philipthas, Campaign Brief) · Ariel Martin (Director, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producer, Scoundrel, Campaign Brief) · Giordi Caputo (Producer, Scoundrel, Campaign Brief) · Simon Ozolins (DOP, Scoundrel, Campaign Brief) · Miles Pitt (Art Director, Scoundrel, Campaign Brief) · Simon Kane (Sound Designer, Matt Fezz, Campaign Brief) · Katrina Aquilia (Executive Producer, Matt Fezz, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Mar 20172 Mar 2017appointmentmediaInitiativeHavasconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Brendan McGrathBrand Manager3 Mar 2024Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Wilson said Havas was excited to take on Kia.
excitedproud
Mike Wilson · the move · via Mumbrella, 2 Mar 2017 · paraphrased