Kraft Heinz Australia
As at 16 Oct 2026, AccountMoves records no current agency appointments for Kraft Heinz Australia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 29 June 2017 · 1 campaign
Latest: campaign via LBBY&R New Zealand Y&R New ZealandSeen in credits only
creative, credited 4 Sept 2017 · 1 campaign
Latest: campaign via LBBCummins&Partners Cummins&PartnersSeen in credits only
creative, credited 19 Mar 2019 · 1 campaign
Latest: campaign via Campaign Brief
media, credited 19 Mar 2019 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Kraft Heinz Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Kraft Heinz Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Cummins&Partners Seen in credits | creative | 19 Mar 2019 | 19 Mar 2019 | 1 | campaign via Campaign Brief |
| Guilty Seen in credits | production | 19 Mar 2019 | 19 Mar 2019 | 1 | campaign via Campaign Brief |
| Spark Foundry Seen in credits | media | 19 Mar 2019 | 19 Mar 2019 | 1 | campaign via Campaign Brief |
| Y&R New Zealand Seen in credits | creative | 4 Sept 2017 | 4 Sept 2017 | 1 | campaign via LBB |
| Assembly Ltd. Seen in credits | production | 4 Sept 2017 | 4 Sept 2017 | 1 | campaign via LBB |
| Y&R NZ Seen in credits | creative | 29 June 2017 | 29 June 2017 | 1 | campaign via LBB |
| Rumble Studios (Sydney) Liquid Studios (Auckland) Seen in credits | audio | 29 June 2017 | 29 June 2017 | 1 | campaign via LBB |
Also credited People named once in Kraft Heinz Australia campaign credits
Gregor Nicholas (Director, Flying Fish, LBB) · Penelope Sinclair (Producer, Flying Fish, LBB) · Marty Williams (DOP, Flying Fish, LBB) · Alex O'Shaunessy (Editor, Flying Fish, LBB) · Rodrigo Wickbold (Chief Marketing Officer AMEA, KraftHeinz Australia, LBB) · Shalabh Atray (Chief Marketing Officer, KraftHeinz Australia, LBB) · Arjun Tomar (Category Marketing Manager - Quick Serve Meals, KraftHeinz Australia, LBB) · Mughees Abid (Marketing Director, KraftHeinz Australia, LBB) · Olivia Plymin (Brand Manager, KraftHeinz Australia, LBB) · Josh Moore (CCO and CEO, Y&R New Zealand, LBB) · Jono Key (Managing Director / Head of Planning, Y&R New Zealand, LBB) · Ellen Fromm (Copywriter / Art Director, Y&R New Zealand, LBB) · Katie Loverich (Senior Account Director, Y&R New Zealand, LBB) · Heike Middleton (Senior Account Manager, Y&R New Zealand, LBB) · James Wendelborn (Head of Design, Y&R New Zealand, LBB) · Sacha Moore (Head of TV / Producer, Y&R New Zealand, LBB) · Liz Rosby (Head of TV / Producer, Y&R New Zealand, LBB) · Damon Duncan (Director, Assembly Ltd., LBB) · Rhys Dippie (Technical Director, Assembly Ltd., LBB) · Amanda Chambers (Executive Producer, Assembly Ltd., LBB) · Josh Fourt-Wells (Lead Designer / Character Design, Assembly Ltd., LBB) · Chris Ellis (Creative Directors, Cummins&Partners, Campaign Brief) · Sarah McGregor (Creative Directors, Cummins&Partners, Campaign Brief) · Chay O’Rourke (Art Director, Cummins&Partners, Campaign Brief) · Leah Dunkley (Copy Writer, Cummins&Partners, Campaign Brief) · Carol Sinclair (Producer, Cummins&Partners, Campaign Brief) · Danielle Etzin (Group Account Director, Cummins&Partners, Campaign Brief) · Sally Kingi (Account Director, Cummins&Partners, Campaign Brief) · Michael Hyde (Head of Brand Strategy, Cummins&Partners, Campaign Brief) · Jason Bryne (Head of Production/EP, Guilty, Campaign Brief) · Tony Rogers (Director, Guilty, Campaign Brief) · Richard Hammer (Offline Editor, Guilty, Campaign Brief) · Ceri Davies (Producer, Nylon Studios, Campaign Brief) · Sarah Henry (Brand Manager, Kraft Heinz Australia, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rodrigo Wickbold | Chief Marketing Officer AMEA | 4 Sept 2017 | 4 Sept 2017 |
| Shalabh Atray | CMO | 4 Sept 2017 | 10 Sept 2019 |
| Arjun Tomar | Category Marketing Manager - Quick Serve Meals | 4 Sept 2017 | 4 Sept 2017 |
| Mughees Abid | Marketing Director | 4 Sept 2017 | 4 Sept 2017 |
| Olivia Plymin | Brand Manager | 4 Sept 2017 | 4 Sept 2017 |
| Sarah Henry | Brand Manager | 5 Apr 2019 | 5 Apr 2019 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.