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Brands › L’Oreal

L’Oreal

As at 16 Oct 2026, AccountMoves records 1 current agency for L’Oreal: Carat Australia (media, since 11 Oct 2017). Agency changes reported since 2016: 0. Last reported move: 11 Oct 2017. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Carat Australia (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Oct 2017 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Carat Australia Carat AustraliaConfirmed appointment
media, 11 Oct 2017 to now · 9 yr
Sources: B&T · Mumbrella
Carat AustraliaConfirmed · 9 yr
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaCarat AustraliaCurrent11 Oct 2017Now9.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for L’Oreal since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Oct 201711 Oct 2017retentionmediaCarat Australiaconfirmedvia B&Tvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Brooks said Carat Australia was proud to take on L’Oreal. Paul Brooks · the move · via B&T, 11 Oct 2017 · paraphrased