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Brands › LifeStyles

LifeStyles

As at 16 Oct 2026, AccountMoves records 1 current agency for LifeStyles: Yoke (creative, since 18 Feb 2020). Agency changes reported since 2016: 0. Last reported move: 18 Feb 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Yoke (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Feb 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Yoke YokeConfirmed appointment
creative, 18 Feb 2020 to now · 6 yr 8 mth
Sources: Campaign Brief · MumbrellaFCB FCBSeen in credits only
creative, credited 23 July 2020 · 1 campaign
Latest: campaign via Campaign Brief
YokeConfirmed · 6 yr 8 mth
media
Theory Crew Theory CrewSeen in credits only
media, credited 23 July 2020 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
design
Grayson Matthews Grayson MatthewsSeen in credits only
design, credited 23 July 2020 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeYokeCurrent18 Feb 2020Now6.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for LifeStyles since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on LifeStyles campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
FCB Seen in creditscreative23 July 202023 July 20201campaign via Campaign Brief
Married to Giants Seen in creditspost-production23 July 202023 July 20201campaign via Campaign Brief
Grayson Matthews Seen in creditsdesign23 July 202023 July 20201campaign via Campaign Brief
Theory Crew Seen in creditsmedia23 July 202023 July 20201campaign via Campaign Brief

Also credited People named once in LifeStyles campaign credits

Ian Mackenzie (Chief Creative Officer, FCB, Campaign Brief) · Colin Craig (Executive Creative Director, FCB, Campaign Brief) · Andrew Bernardi (Associate Creative Director, FCB, Campaign Brief) · Hemal Dhanjee (Copywriter, FCB, Campaign Brief) · Steve Ierullo (Art Director, FCB, Campaign Brief) · Ming Mikaeo (Designer, FCB, Campaign Brief) · Eli Ferrara (Senior Strategist, FCB, Campaign Brief) · Scott Sloggett (VP, Group Account Director, FCB, Campaign Brief) · Shalta Dicaire Fardin (Group Account Director, FCB, Campaign Brief) · Fraser Jackson (Account Director, FCB, Campaign Brief) · Gillian Morrison (Director of Integrated Production, FCB, Campaign Brief) · Venus Pun (Integrated Producer, FCB, Campaign Brief) · Jacob Ciesielski (Chief Technology Officer, FCB, Campaign Brief) · Luiz Costa (Development Director, FCB, Campaign Brief) · Andrea Cook (President, FCB, Campaign Brief) · Melanie Mitchem (SVP, Director of Global Communications & PR, FCB, Campaign Brief) · Ryan Hunt (Editor, Married to Giants, Campaign Brief) · Liam Crawford (Assistant Editor, Married to Giants, Campaign Brief) · Julie Axell (Executive Producer, Married to Giants, Campaign Brief) · Mark Domitric (Music Producer, Grayson Matthews, Campaign Brief) · Nicholas Shaw (Producer, Grayson Matthews, Campaign Brief) · Angela Reynoldson (Account Director, Theory Crew, Campaign Brief) · Isabella Donato (Account Manager, Theory Crew, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Feb 202018 Feb 2020appointmentcreativeYokeconfirmedvia Campaign Briefvia Mumbrella

Marketing leaders

PersonTitleFromTo
Aldo OostermanSenior Brand Manager ANZ18 Feb 202019 Feb 2020

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Oosterman pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Melbourne.
strategic thinkingcreativitycultural fitthrilled
Aldo Oosterman · the move · via Campaign Brief, 18 Feb 2020 · paraphrased