Lime
As at 16 Oct 2026, AccountMoves records no current agency appointments for Lime. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Annabel Ellis (Public Relations and Marketing Manager ANZ, since 5 Dec 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 5 Dec 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 5 Dec 2024 · 1 campaign
Latest: Why do you Lime bike? via Campaign Brief
PR, credited 5 Dec 2024 · 1 campaign
Latest: Why do you Lime bike? via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Lime since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Lime campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| oOh! Media Seen in credits | creative | 5 Dec 2024 | 5 Dec 2024 | 1 | Why do you Lime bike? via Campaign Brief |
| Soda Communications Seen in credits | PR | 5 Dec 2024 | 5 Dec 2024 | 1 | Why do you Lime bike? via Campaign Brief |
Also credited People named once in Lime campaign credits
Annabel Ellis (Public Relations and Marketing Manager ANZ, Lime, Campaign Brief) · Christian Navarro (Head of Brand Marketing, Lime, Campaign Brief) · Tian Zordan (Campaign Executive, oOh! Media, Campaign Brief) · Michael Romeo (Senior Business Manager, oOh! Media, Campaign Brief) · Cameron Cooney (Campaign Delivery Executive, oOh! Media, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Annabel Ellis | Public Relations and Marketing Manager ANZ | 5 Dec 2024 | Now |
| Christian Navarro | Head of Brand Marketing | 5 Dec 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.