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Brands › McCain

McCain

As at 16 Oct 2026, AccountMoves records 1 current agency for McCain: Poem (media, since 11 Mar 2025). Agency changes reported since 2016: 0. Last reported move: 11 Mar 2025. Based on reported moves only, with sources.

Marketing lead: George Woodcock (Social and PR Marketing Manager, since 11 Mar 2025) · Total appointments: 3

Roster: Poem (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on record1.7median years · 2 ended relationships · 1 current

Last review on record: 11 Mar 2025 · Marketing lead since: 11 Mar 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Banjo BanjoSeen in credits only
creative, credited 3 Nov 2016 · 1 campaign
Latest: campaign via LBB
Vacant on record
media
Cummins&Partners Cummins&PartnersConfirmed appointment
media, 9 Nov 2021 to 6 Feb 2024 · 2 yr 3 mth
Sources: MumbrellaPHD Australia PHD AustraliaConfirmed appointment
media, 6 Feb 2024 to 11 Mar 2025 · 1 yr 1 mth
Sources: MediaweekPoem PoemConfirmed appointment
media, 11 Mar 2025 to now · 1 yr 7 mth
Sources: Mediaweek
PoemConfirmed · 1 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaPoemCurrent11 Mar 2025Now1.60
mediaPHD Australia6 Feb 202411 Mar 20251.10
mediaCummins&Partners9 Nov 20216 Feb 20242.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for McCain since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on McCain campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Banjo Seen in creditscreative3 Nov 20163 Nov 20161campaign via LBB

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Mar 202511 Mar 2025appointmentmediaPoemconfirmedvia Mediaweek
6 Feb 20246 Feb 2024appointmentmediaPHD Australiaconfirmedvia Mediaweek
9 Nov 20219 Nov 2021appointmentmediaCummins&Partnersconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
George WoodcockSocial and PR Marketing Manager11 Mar 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Raleigh said Poem was thrilled to take on McCain, and talked up the brand's standing.
iconic brandthrilled
Katie Raleigh · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Woodcock said Poem stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas.
strategic thinkingaudience understandingcreativityambitiousexcited
George Woodcock · the move · via Mediaweek, 11 Mar 2025 · paraphrased