McDonald’s Australia
As at 16 Oct 2026, AccountMoves records no current agency appointments for McDonald’s Australia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Amanda Nakad (Marketing Director, since 4 May 2020) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 4 May 2020 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 4 May 2020 to 12 Mar 2025 · 28 campaigns
Latest: Cravings via Campaign BriefDDB DDBSeen in credits only
creative, credited 21 May 2021 · 1 campaign
Latest: Coffee fit for an Aussie via Campaign BriefAkcelo AkceloSeen in credits only
creative, credited 5 Oct 2022 to 19 Nov 2025 · 13 campaigns
Latest: Mates make it Macca via Campaign BriefGemba GembaSeen in credits only
creative, credited 21 June 2023 to 22 June 2023 · 2 campaigns
Latest: campaign via B&Tadam&eveDDB London adam&eveDDB LondonSeen in credits only
creative, credited 17 Apr 2024 · 1 campaign
Latest: The Original Mouthful via Campaign BriefPeitra Withaar Peitra WithaarSeen in credits only
creative, credited 11 Sept 2024 to 13 Sept 2024 · 3 campaigns
Latest: campaign via Campaign BriefDDB Group Sydney DDB Group SydneySeen in credits only
creative, credited 2 Dec 2024 to 22 May 2025 · 7 campaigns
Latest: Macca via B&TDigitas DigitasSeen in credits only
creative, credited 19 Mar 2025 · 3 campaigns
Latest: campaign via MediaweekDigitas Australia Digitas AustraliaSeen in credits only
creative, credited 22 May 2025 · 1 campaign
Latest: campaign via Campaign BriefCreata Australia Creata AustraliaSeen in credits only
creative, credited 22 May 2025 · 1 campaign
Latest: campaign via Campaign BriefWieden+Kennedy Sydney Wieden+Kennedy SydneySeen in credits only
creative, credited 2 Sept 2025 to 19 Nov 2025 · 4 campaigns
Latest: Play Like a Winner via Campaign Brief
media, credited 4 May 2020 to 19 Nov 2025 · 36 campaigns
Latest: Cravings via Campaign BriefOMD Create OMD CreateSeen in credits only
media, credited 21 June 2023 to 22 June 2023 · 2 campaigns
Latest: campaign via B&TOMD Sydney OMD SydneySeen in credits only
media, credited 18 July 2024 to 3 Sept 2025 · 6 campaigns
Latest: campaign via LBBSign up here for the most important media Sign up here for the most important mediaSeen in credits only
media, credited 3 Dec 2024 · 1 campaign
Latest: s kicks off summer with via MediaweekOMD Australia OMD AustraliaSeen in credits only
media, credited 19 Mar 2025 to 22 May 2025 · 4 campaigns
Latest: campaign via Mediaweek
digital, credited 27 June 2022 · 1 campaign
Latest: campaign via Campaign BriefDigitas DigitasSeen in credits only
digital, credited 17 July 2023 to 19 Nov 2025 · 3 campaigns
Latest: campaign via Campaign BriefAkcelo AkceloSeen in credits only
digital, credited 2 Sept 2025 to 3 Sept 2025 · 2 campaigns
Latest: Play Like a Winner via Campaign Brieftms tmsSeen in credits only
digital, credited 2 Sept 2025 to 3 Sept 2025 · 2 campaigns
Latest: Play Like a Winner via Campaign Brief
social, credited 5 Oct 2022 · 2 campaigns
Latest: Mates make it Macca via Campaign BriefDDB Sydney DDB SydneySeen in credits only
social, credited 17 July 2023 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 21 May 2021 to 4 Oct 2024 · 5 campaigns
Latest: Coffee fit for an Aussie via Campaign BriefMango Communications Mango CommunicationsSeen in credits only
PR, credited 11 July 2021 to 3 Sept 2025 · 16 campaigns
Latest: campaign via B&TMango Communications Sydney Mango Communications SydneySeen in credits only
PR, credited 26 Sept 2023 to 22 May 2024 · 3 campaigns
Latest: campaign via B&TMango CRM Mango CRMSeen in credits only
PR, credited 4 Oct 2024 · 1 campaign
Latest: Very Important Purple via Campaign BriefEleven ElevenSeen in credits only
PR, credited 19 Nov 2025 · 2 campaigns
Latest: campaign via Campaign Brief
design, credited 26 Sept 2023 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for McDonald’s Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on McDonald’s Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Wieden+Kennedy Sydney Seen in credits | creative | 2 Sept 2025 | 19 Nov 2025 | 4 | Play Like a Winner via Campaign Brief |
| Film: Alfredo Films Inc Seen in credits | production | 19 Nov 2025 | 19 Nov 2025 | 2 | campaign via Campaign Brief |
| Stills: Photoplay Photography Seen in credits | other | 19 Nov 2025 | 19 Nov 2025 | 2 | campaign via Campaign Brief |
| OMD Seen in credits | media | 4 May 2020 | 19 Nov 2025 | 36 | Cravings via Campaign Brief |
| Akcelo Seen in credits | creative | 5 Oct 2022 | 19 Nov 2025 | 13 | Mates make it Macca via Campaign Brief |
| Eleven Seen in credits | PR | 19 Nov 2025 | 19 Nov 2025 | 2 | campaign via Campaign Brief |
| Digitas Seen in credits | digital | 17 July 2023 | 19 Nov 2025 | 3 | campaign via Campaign Brief |
| OMD Sydney Seen in credits | media | 18 July 2024 | 3 Sept 2025 | 6 | campaign via LBB |
| Akcelo Seen in credits | digital | 2 Sept 2025 | 3 Sept 2025 | 2 | Play Like a Winner via Campaign Brief |
| tms Seen in credits | digital | 2 Sept 2025 | 3 Sept 2025 | 2 | Play Like a Winner via Campaign Brief |
| Mango Communications Seen in credits | PR | 11 July 2021 | 3 Sept 2025 | 16 | campaign via B&T |
| Film: Exit Films Seen in credits | production | 2 Sept 2025 | 3 Sept 2025 | 2 | Play Like a Winner via Campaign Brief |
| The Editors Seen in credits | post-production | 21 May 2021 | 3 Sept 2025 | 7 | Coffee fit for an Aussie via Campaign Brief |
| DDB Group Sydney Seen in credits | creative | 2 Dec 2024 | 22 May 2025 | 7 | Macca via B&T |
| OMD Australia Seen in credits | media | 19 Mar 2025 | 22 May 2025 | 4 | campaign via Mediaweek |
| Digitas Australia Seen in credits | creative | 22 May 2025 | 22 May 2025 | 1 | campaign via Campaign Brief |
| Creata Australia Seen in credits | creative | 22 May 2025 | 22 May 2025 | 1 | campaign via Campaign Brief |
| Digitas Seen in credits | creative | 19 Mar 2025 | 19 Mar 2025 | 3 | campaign via Mediaweek |
| Collider Seen in credits | production | 5 Oct 2022 | 19 Mar 2025 | 5 | Mates make it Macca via Campaign Brief |
| Sam I Am Seen in credits | production | 19 Mar 2025 | 19 Mar 2025 | 3 | campaign via Mediaweek |
| DDB Sydney Seen in credits | creative | 4 May 2020 | 12 Mar 2025 | 28 | Cravings via Campaign Brief |
| Photoplay Seen in credits | production | 10 Feb 2025 | 10 Feb 2025 | 3 | What side are you on? via Campaign Brief |
| Heckler Seen in credits | post-production | 10 Feb 2025 | 10 Feb 2025 | 3 | What side are you on? via Campaign Brief |
| Scoundrel Seen in credits | production | 18 Oct 2020 | 3 Dec 2024 | 6 | campaign via B&T |
| Sign up here for the most important media Seen in credits | media | 3 Dec 2024 | 3 Dec 2024 | 1 | s kicks off summer with via Mediaweek |
| Rabbit Seen in credits | production | 4 Oct 2024 | 7 Oct 2024 | 2 | Very Important Purple via Campaign Brief |
| Mango CRM Seen in credits | PR | 4 Oct 2024 | 4 Oct 2024 | 1 | Very Important Purple via Campaign Brief |
| Mango Seen in credits | PR | 21 May 2021 | 4 Oct 2024 | 5 | Coffee fit for an Aussie via Campaign Brief |
| Peitra Withaar Seen in credits | creative | 11 Sept 2024 | 13 Sept 2024 | 3 | campaign via Campaign Brief |
| Akcelo Seen in credits | production | 18 July 2024 | 18 July 2024 | 1 | campaign via LBB |
| Mango Communications Sydney Seen in credits | PR | 26 Sept 2023 | 22 May 2024 | 3 | campaign via B&T |
| Revolver Seen in credits | production | 3 Apr 2024 | 22 May 2024 | 4 | campaign via Campaign Brief |
| Revolver Seen in credits | post-production | 22 May 2024 | 22 May 2024 | 2 | campaign via B&T |
| Squeak E. Clean Studios Sydney Seen in credits | audio | 22 May 2024 | 22 May 2024 | 2 | campaign via B&T |
| adam&eveDDB London Seen in credits | creative | 17 Apr 2024 | 17 Apr 2024 | 1 | The Original Mouthful via Campaign Brief |
| Smith Seen in credits | audio | 3 Apr 2024 | 17 Apr 2024 | 2 | campaign via Campaign Brief |
| Squeak E Clean Studios Seen in credits | design | 26 Sept 2023 | 26 Sept 2023 | 1 | campaign via B&T |
| Helium Seen in credits | production | 26 Sept 2023 | 26 Sept 2023 | 1 | campaign via B&T |
| DDB Sydney Seen in credits | social | 17 July 2023 | 17 July 2023 | 1 | campaign via Campaign Brief |
| Gemba Seen in credits | creative | 21 June 2023 | 22 June 2023 | 2 | campaign via B&T |
| OMD Create Seen in credits | media | 21 June 2023 | 22 June 2023 | 2 | campaign via B&T |
| Powered by Nine Seen in credits | production | 21 June 2023 | 22 June 2023 | 2 | campaign via B&T |
| Sam I Am Seen in credits | social | 5 Oct 2022 | 5 Oct 2022 | 2 | Mates make it Macca via Campaign Brief |
| Tribal Seen in credits | digital | 27 June 2022 | 27 June 2022 | 1 | campaign via Campaign Brief |
| Sonar Seen in credits | audio | 5 Dec 2021 | 6 Dec 2021 | 2 | Livin via B&T |
| DDB Seen in credits | creative | 21 May 2021 | 21 May 2021 | 1 | Coffee fit for an Aussie via Campaign Brief |
| FINCH Seen in credits | production | 4 May 2020 | 4 May 2020 | 1 | Cravings via Campaign Brief |
Also credited People named once in McDonald’s Australia campaign credits
Stefan Hunt (Director, Mango Communications, Campaign Brief) · Dylan Duclos (Director, Collider, Campaign Brief) · Benito Martin (Photographer, Sam I Am, Campaign Brief) · Chris Brown (Chief Customer Officer, McDonald’s Australia, Campaign Brief) · Amanda Nakad (Marketing Director, McDonald’s Australia, Campaign Brief) · Maxine Netrayana (Senior Brand Manager, McDonald’s Australia, Campaign Brief) · Samantha Lau (Assistant Brand Manager, McDonald’s Australia, Campaign Brief) · Louise McQuat (Group Creative Director, Akcelo, Campaign Brief) · Ilya Aronovich (Creative Team, Campaign Brief) · Misha McDonald (Creative Team, Campaign Brief) · Brandon Piggott (Creative Team, Campaign Brief) · Justin Borromei (Creative Team, Campaign Brief) · Stephanie Ceccaldi (Senior Producer, Campaign Brief) · Edward Krause (Senior Producer, Campaign Brief) · Paul Critchley (Creative Lead, Restaurant Experience, Campaign Brief) · Dave Di Veroli (Chief Strategy Officer, Dan Martin, Campaign Brief) · Sarah Tan (Strategist, Dan Martin, Campaign Brief) · India Harris (Director, Rabbit, Campaign Brief) · Karen Bryson (Producer, Rabbit, Campaign Brief) · Juliet Taylor (Photography, Rumble Studios, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-Owner, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Campaign Brief) · Andrew Commis (DOP, Campaign Brief) · Damien Drew (Production Designer, Campaign Brief) · Sophie Fletcher (Costume Designer, Campaign Brief) · Daniel Fry (Executive Producer, ARC Edit, Campaign Brief) · Sally Quade (Producer, ARC Edit, Campaign Brief) · Elise Butt (Editor, ARC Edit, Campaign Brief) · Edel Rafferty (Colourist, ARC Edit, Campaign Brief) · Jesse James McElroy (Director, Wieden+Kennedy Sydney, B&T) · Bonnie Coumbe (Photographer, Film: Alfredo Films Inc, B&T) · Sarah Adamson (Director, Photoplay, B&T) · Emma Duncan (Head of production, B&T) · Jo Feeney (Marketing Director, McDonald’s Australia, Campaign Brief) · Anna Paine (Senior Art Director, Campaign Brief) · Owen Bryson (Senior Copywriter, Campaign Brief) · Tania Jeram (Lead Senior Producer, Campaign Brief) · Priya Patel (Managing Director, Campaign Brief) · Nicole Drabsch (Business Director, Lisa Hauptmann, Campaign Brief) · Carl Ratcliff (Chief Strategy Officer, Lisa Hauptmann, Campaign Brief) · Christopher Riggert (Director, FINCH, Campaign Brief) · Camilla Mazzaferro (Producer, FINCH, Campaign Brief) · Jeremy Rouse (DOP, FINCH, Campaign Brief) · Stewart Reeves (Editor, FINCH, Campaign Brief) · Stevie Ray (Casting Director, OMD, Campaign Brief) · Nick Hamon (Casting Director, OMD, Campaign Brief) · An Le (National Marketing Manager, McDonald’s Australia, Campaign Brief) · Tim Kenward (National Marketing Manager, McDonald’s Australia, Campaign Brief) · Amanda Milios (Brand Manager, McDonald’s Australia, Campaign Brief) · Tim Bothwell (Assistant Brand Manager, McDonald’s Australia, Campaign Brief) · Ben Welsh (Chief Creative Officer, DDB, Campaign Brief) · Fran Clayton (Chief Strategy Officer, DDB, Campaign Brief) · Matt Chandler (Executive Creative Director, DDB, Campaign Brief) · Dan Saunders (Creative Director, DDB, Campaign Brief) · Jack Nunn (Creative Director, DDB, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Madelene McGuinness, Campaign Brief) · Niki Bentley (Senior Producer, Madelene McGuinness, Campaign Brief) · Astrid Noble (Group Business Director, Lisa Hauptmann, Campaign Brief) · Jordan Rahmani (Business Director, Lisa Hauptmann, Campaign Brief) · Harriet Murray (Business Manager, Lisa Hauptmann, Campaign Brief) · Alex Watts (Head of Social, Lisa Hauptmann, Campaign Brief) · Sophie Doyle (Social Strategy Director, Lisa Hauptmann, Campaign Brief) · Adam Gunser (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Campaign Brief) · Sam Chiplin (DOP, Campaign Brief) · Aaron Crothers (Production Designer, Campaign Brief) · Liv Reddy (Post Producer, The Editors, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Nichole Tsiros (Senior brand manager, McDonald’s Australia, B&T) · Liz Whitbread (Senior Brand Manager, McDonald’s Australia, B&T) · Chloe Brannagan (Brand Manager, McDonald’s Australia, B&T) · Tim Bullock (Director, Scoundrel, B&T) · Morgan Benson-Taylor (Producer, Scoundrel, B&T) · Adrian Shapiro (Executive Producer, Scoundrel, B&T) · Shelley Farthing- Dawe (DOP, Scoundrel, B&T) · Miles Pitt (Production Designer, Scoundrel, B&T) · Adam Wills (Editor, B&T) · Fergus Rotherham (Colourist, B&T) · Sophie Haydon (Executive Producer, Sonar, B&T) · DDB Sydney (Strategy / Creative / Social, McDonald’s Australia, Campaign Brief) · Mango Communications (PR / Influencer Marketing, McDonald’s Australia, Campaign Brief) · Jaya Virk (Assistant Brand Manager, McDonald’s Australia, B&T) · Grga Calic (Senior Art Director, B&T) · Edwin Hughan (Senior Copywriter, B&T) · David Di Veroli (Chief Strategy Officer, B&T) · David Gray (Strategist, B&T) · Mark Berry (Head of Design, B&T) · Tien Vu (Senior Designer, B&T) · Mori Reyes (Senior Designer, B&T) · Jamie Muscat (Senior Designer, B&T) · Gabriel Montalban (Business Lead, B&T) · Anthony Brooker (Business Lead, B&T) · Matt Barber (Senior Producer, B&T) · Michael Debach (Senior Producer, B&T) · Lucien Kronenberg (Digital Producer, B&T) · Daniel Burns (Digital Producer, B&T) · Sam Bryant (Editor, Social, B&T) · Fraser Dinsdale (Motion Designer, Social, B&T) · Bonnie Ryan (Creative Services and Operations Lead, B&T) · Sophie Tschuchnigg (Creative Project Delivery Lead, B&T) · Max Walter (DOP, Collider, B&T) · Olivia Handken (Executive Producer, Collider, B&T) · Melissa Weinman (Producer, Collider, B&T) · Brad Hurt (Editor, Collider, B&T) · Sally Andersson (Producer, Sam I Am, B&T) · Chris Budgeon (Photography, Powered by Nine, B&T) · Lancy Huynh (Marketing manager, McDonald’s Australia:, B&T) · Lauren Bolton (Senior brand manager, McDonald’s Australia:, B&T) · Garima Sharma (Assistant brand manager, McDonald’s Australia:, B&T) · Martin Newman (National media manager, McDonald’s Australia:, B&T) · Stephen de Wolf (National chief creative officer, DDB Sydney, B&T) · Sam Raftl (Senior art director, B&T) · Tom Lawrence (Senior copywriter, B&T) · Izabela Gustowski (Senior business director, Mandy Whatson, B&T) · Adrian Jung (Group head of delivery, Katharina Wynne, B&T) · Steph Dix (Operations director, Katharina Wynne, B&T) · Lucy Stone (Senior project manager, Katharina Wynne, B&T) · Rene Shalala (Senior producer, Katharina Wynne, B&T) · Claudia Brookes (Senior integrated producer, Katharina Wynne, B&T) · Zoe Andrews (Senior production lead, Katharina Wynne, B&T) · Claire Peacock (Integrated producer, Katharina Wynne, B&T) · Gary Freedman (Director, Good Oil, B&T) · Tracey Lee Permall (Producer, Good Oil, B&T) · Juliet Bishop (Executive producer, Good Oil, B&T) · Ross Giardina (DOP, Good Oil, B&T) · Lachlan Milne (DOP, Good Oil, B&T) · Gio Pacialeo (Director/Photographer, Helium, B&T) · Ben O’Donnell (Producer, Helium, B&T) · Viv Scanu (DOP, Helium, B&T) · Tabitha Fairbairn (Managing director, Mango Communications Sydney, B&T) · Ashleigh Vallance (Senior account director, Mango Communications Sydney, B&T) · Nada Duyker (Account director, influencer, Mango Communications Sydney, B&T) · Sidney Balfour (Senior account manager, Influencer, Mango Communications Sydney, B&T) · Sarah Meenan (Account manager, Mango Communications Sydney, B&T) · Marina Kovacevic (Senior account executive, Mango Communications Sydney, B&T) · Hayley Pyper (Director of entertainment partnerships, OMD, B&T) · Hattie Dinger (Entertainment partnerships director, OMD, B&T) · Emily Bosler (Head of McDonald’s, OMD, B&T) · Zoe May (Head of strategy, McDonald’s, OMD, B&T) · Catriona Oran Barthram (Head of planning, McDonald’s, OMD, B&T) · Anna Heslop (Senior account manager, OMD, B&T) · Soraya Ghaidan (Account manager, OMD, B&T) · Lea Nguyen (Creative Team, Mediaweek) · April Tunstall (Creative Team, Mediaweek)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Amanda Nakad | Marketing Director | 4 May 2020 | Now |
| Jo Feeney | Marketing Director | 4 May 2020 | 12 Apr 2022 |
| An Le | National Marketing Manager | 21 May 2021 | 21 May 2021 |
| Tim Kenward | Marketing Director | 21 May 2021 | 6 Dec 2021 |
| Amanda Milios | Brand Manager | 21 May 2021 | 21 May 2021 |
| Tim Bothwell | Assistant Brand Manager | 21 May 2021 | 6 May 2025 |
| Nichole Tsiros | Senior Brand Manager | 11 July 2021 | 12 July 2021 |
| Liz Whitbread | Senior Brand Manager | 5 Dec 2021 | 6 Dec 2021 |
| Chloe Brannagan | Brand Manager | 5 Dec 2021 | 6 Dec 2021 |
| Mango Communications | PR / Influencer Marketing | 27 June 2022 | 27 June 2022 |
| Maxine Netrayana | Senior Brand Manager | 5 Oct 2022 | Now |
| Jaya Virk | Assistant Brand Manager | 5 Oct 2022 | 5 Oct 2022 |
| Lancy Huynh | Marketing Manager | 26 Sept 2023 | 26 Sept 2023 |
| Lauren Bolton | Senior Brand Manager | 26 Sept 2023 | 26 Sept 2023 |
| Garima Sharma | Assistant Brand Manager | 26 Sept 2023 | 26 Sept 2023 |
| Samantha Lau | Assistant Brand Manager | 3 Oct 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
