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Brands › McDonald’s Australia

McDonald’s Australia

As at 16 Oct 2026, AccountMoves records no current agency appointments for McDonald’s Australia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Amanda Nakad (Marketing Director, since 4 May 2020) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 4 May 2020 (source)

Agency timeline Which agency has held each account, by discipline

creative
DDB Sydney DDB SydneySeen in credits only
creative, credited 4 May 2020 to 12 Mar 2025 · 28 campaigns
Latest: Cravings via Campaign Brief
DDB DDBSeen in credits only
creative, credited 21 May 2021 · 1 campaign
Latest: Coffee fit for an Aussie via Campaign Brief
Akcelo AkceloSeen in credits only
creative, credited 5 Oct 2022 to 19 Nov 2025 · 13 campaigns
Latest: Mates make it Macca via Campaign Brief
Gemba GembaSeen in credits only
creative, credited 21 June 2023 to 22 June 2023 · 2 campaigns
Latest: campaign via B&T
adam&eveDDB London adam&eveDDB LondonSeen in credits only
creative, credited 17 Apr 2024 · 1 campaign
Latest: The Original Mouthful via Campaign Brief
Peitra Withaar Peitra WithaarSeen in credits only
creative, credited 11 Sept 2024 to 13 Sept 2024 · 3 campaigns
Latest: campaign via Campaign Brief
DDB Group Sydney DDB Group SydneySeen in credits only
creative, credited 2 Dec 2024 to 22 May 2025 · 7 campaigns
Latest: Macca via B&T
Digitas DigitasSeen in credits only
creative, credited 19 Mar 2025 · 3 campaigns
Latest: campaign via Mediaweek
Digitas Australia Digitas AustraliaSeen in credits only
creative, credited 22 May 2025 · 1 campaign
Latest: campaign via Campaign Brief
Creata Australia Creata AustraliaSeen in credits only
creative, credited 22 May 2025 · 1 campaign
Latest: campaign via Campaign Brief
Wieden+Kennedy Sydney Wieden+Kennedy SydneySeen in credits only
creative, credited 2 Sept 2025 to 19 Nov 2025 · 4 campaigns
Latest: Play Like a Winner via Campaign Brief
Wieden+Kennedy SydneySeen in credits · 1 yr 1 mth
media
OMD OMDSeen in credits only
media, credited 4 May 2020 to 19 Nov 2025 · 36 campaigns
Latest: Cravings via Campaign Brief
OMD Create OMD CreateSeen in credits only
media, credited 21 June 2023 to 22 June 2023 · 2 campaigns
Latest: campaign via B&T
OMD Sydney OMD SydneySeen in credits only
media, credited 18 July 2024 to 3 Sept 2025 · 6 campaigns
Latest: campaign via LBB
Sign up here for the most important media Sign up here for the most important mediaSeen in credits only
media, credited 3 Dec 2024 · 1 campaign
Latest: s kicks off summer with via Mediaweek
OMD Australia OMD AustraliaSeen in credits only
media, credited 19 Mar 2025 to 22 May 2025 · 4 campaigns
Latest: campaign via Mediaweek
OMD AustraliaSeen in credits · 1 yr 7 mth
digital
Tribal TribalSeen in credits only
digital, credited 27 June 2022 · 1 campaign
Latest: campaign via Campaign Brief
Digitas DigitasSeen in credits only
digital, credited 17 July 2023 to 19 Nov 2025 · 3 campaigns
Latest: campaign via Campaign Brief
Akcelo AkceloSeen in credits only
digital, credited 2 Sept 2025 to 3 Sept 2025 · 2 campaigns
Latest: Play Like a Winner via Campaign Brief
tms tmsSeen in credits only
digital, credited 2 Sept 2025 to 3 Sept 2025 · 2 campaigns
Latest: Play Like a Winner via Campaign Brief
tmsSeen in credits · 1 yr 1 mth
social
Sam I Am Sam I AmSeen in credits only
social, credited 5 Oct 2022 · 2 campaigns
Latest: Mates make it Macca via Campaign Brief
DDB Sydney DDB SydneySeen in credits only
social, credited 17 July 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
PR
Mango MangoSeen in credits only
PR, credited 21 May 2021 to 4 Oct 2024 · 5 campaigns
Latest: Coffee fit for an Aussie via Campaign Brief
Mango Communications Mango CommunicationsSeen in credits only
PR, credited 11 July 2021 to 3 Sept 2025 · 16 campaigns
Latest: campaign via B&T
Mango Communications Sydney Mango Communications SydneySeen in credits only
PR, credited 26 Sept 2023 to 22 May 2024 · 3 campaigns
Latest: campaign via B&T
Mango CRM Mango CRMSeen in credits only
PR, credited 4 Oct 2024 · 1 campaign
Latest: Very Important Purple via Campaign Brief
Eleven ElevenSeen in credits only
PR, credited 19 Nov 2025 · 2 campaigns
Latest: campaign via Campaign Brief
ElevenSeen in credits · 11 mth
design
Squeak E Clean Studios Squeak E Clean StudiosSeen in credits only
design, credited 26 Sept 2023 · 1 campaign
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for McDonald’s Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on McDonald’s Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wieden+Kennedy Sydney Seen in creditscreative2 Sept 202519 Nov 20254Play Like a Winner via Campaign Brief
Film: Alfredo Films Inc Seen in creditsproduction19 Nov 202519 Nov 20252campaign via Campaign Brief
Stills: Photoplay Photography Seen in creditsother19 Nov 202519 Nov 20252campaign via Campaign Brief
OMD Seen in creditsmedia4 May 202019 Nov 202536Cravings via Campaign Brief
Akcelo Seen in creditscreative5 Oct 202219 Nov 202513Mates make it Macca via Campaign Brief
Eleven Seen in creditsPR19 Nov 202519 Nov 20252campaign via Campaign Brief
Digitas Seen in creditsdigital17 July 202319 Nov 20253campaign via Campaign Brief
OMD Sydney Seen in creditsmedia18 July 20243 Sept 20256campaign via LBB
Akcelo Seen in creditsdigital2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
tms Seen in creditsdigital2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
Mango Communications Seen in creditsPR11 July 20213 Sept 202516campaign via B&T
Film: Exit Films Seen in creditsproduction2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
The Editors Seen in creditspost-production21 May 20213 Sept 20257Coffee fit for an Aussie via Campaign Brief
DDB Group Sydney Seen in creditscreative2 Dec 202422 May 20257Macca via B&T
OMD Australia Seen in creditsmedia19 Mar 202522 May 20254campaign via Mediaweek
Digitas Australia Seen in creditscreative22 May 202522 May 20251campaign via Campaign Brief
Creata Australia Seen in creditscreative22 May 202522 May 20251campaign via Campaign Brief
Digitas Seen in creditscreative19 Mar 202519 Mar 20253campaign via Mediaweek
Collider Seen in creditsproduction5 Oct 202219 Mar 20255Mates make it Macca via Campaign Brief
Sam I Am Seen in creditsproduction19 Mar 202519 Mar 20253campaign via Mediaweek
DDB Sydney Seen in creditscreative4 May 202012 Mar 202528Cravings via Campaign Brief
Photoplay Seen in creditsproduction10 Feb 202510 Feb 20253What side are you on? via Campaign Brief
Heckler Seen in creditspost-production10 Feb 202510 Feb 20253What side are you on? via Campaign Brief
Scoundrel Seen in creditsproduction18 Oct 20203 Dec 20246campaign via B&T
Sign up here for the most important media Seen in creditsmedia3 Dec 20243 Dec 20241s kicks off summer with via Mediaweek
Rabbit Seen in creditsproduction4 Oct 20247 Oct 20242Very Important Purple via Campaign Brief
Mango CRM Seen in creditsPR4 Oct 20244 Oct 20241Very Important Purple via Campaign Brief
Mango Seen in creditsPR21 May 20214 Oct 20245Coffee fit for an Aussie via Campaign Brief
Peitra Withaar Seen in creditscreative11 Sept 202413 Sept 20243campaign via Campaign Brief
Akcelo Seen in creditsproduction18 July 202418 July 20241campaign via LBB
Mango Communications Sydney Seen in creditsPR26 Sept 202322 May 20243campaign via B&T
Revolver Seen in creditsproduction3 Apr 202422 May 20244campaign via Campaign Brief
Revolver Seen in creditspost-production22 May 202422 May 20242campaign via B&T
Squeak E. Clean Studios Sydney Seen in creditsaudio22 May 202422 May 20242campaign via B&T
adam&eveDDB London Seen in creditscreative17 Apr 202417 Apr 20241The Original Mouthful via Campaign Brief
Smith Seen in creditsaudio3 Apr 202417 Apr 20242campaign via Campaign Brief
Squeak E Clean Studios Seen in creditsdesign26 Sept 202326 Sept 20231campaign via B&T
Helium Seen in creditsproduction26 Sept 202326 Sept 20231campaign via B&T
DDB Sydney Seen in creditssocial17 July 202317 July 20231campaign via Campaign Brief
Gemba Seen in creditscreative21 June 202322 June 20232campaign via B&T
OMD Create Seen in creditsmedia21 June 202322 June 20232campaign via B&T
Powered by Nine Seen in creditsproduction21 June 202322 June 20232campaign via B&T
Sam I Am Seen in creditssocial5 Oct 20225 Oct 20222Mates make it Macca via Campaign Brief
Tribal Seen in creditsdigital27 June 202227 June 20221campaign via Campaign Brief
Sonar Seen in creditsaudio5 Dec 20216 Dec 20212Livin via B&T
DDB Seen in creditscreative21 May 202121 May 20211Coffee fit for an Aussie via Campaign Brief
FINCH Seen in creditsproduction4 May 20204 May 20201Cravings via Campaign Brief

Also credited People named once in McDonald’s Australia campaign credits

Stefan Hunt (Director, Mango Communications, Campaign Brief) · Dylan Duclos (Director, Collider, Campaign Brief) · Benito Martin (Photographer, Sam I Am, Campaign Brief) · Chris Brown (Chief Customer Officer, McDonald’s Australia, Campaign Brief) · Amanda Nakad (Marketing Director, McDonald’s Australia, Campaign Brief) · Maxine Netrayana (Senior Brand Manager, McDonald’s Australia, Campaign Brief) · Samantha Lau (Assistant Brand Manager, McDonald’s Australia, Campaign Brief) · Louise McQuat (Group Creative Director, Akcelo, Campaign Brief) · Ilya Aronovich (Creative Team, Campaign Brief) · Misha McDonald (Creative Team, Campaign Brief) · Brandon Piggott (Creative Team, Campaign Brief) · Justin Borromei (Creative Team, Campaign Brief) · Stephanie Ceccaldi (Senior Producer, Campaign Brief) · Edward Krause (Senior Producer, Campaign Brief) · Paul Critchley (Creative Lead, Restaurant Experience, Campaign Brief) · Dave Di Veroli (Chief Strategy Officer, Dan Martin, Campaign Brief) · Sarah Tan (Strategist, Dan Martin, Campaign Brief) · India Harris (Director, Rabbit, Campaign Brief) · Karen Bryson (Producer, Rabbit, Campaign Brief) · Juliet Taylor (Photography, Rumble Studios, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-Owner, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Campaign Brief) · Andrew Commis (DOP, Campaign Brief) · Damien Drew (Production Designer, Campaign Brief) · Sophie Fletcher (Costume Designer, Campaign Brief) · Daniel Fry (Executive Producer, ARC Edit, Campaign Brief) · Sally Quade (Producer, ARC Edit, Campaign Brief) · Elise Butt (Editor, ARC Edit, Campaign Brief) · Edel Rafferty (Colourist, ARC Edit, Campaign Brief) · Jesse James McElroy (Director, Wieden+Kennedy Sydney, B&T) · Bonnie Coumbe (Photographer, Film: Alfredo Films Inc, B&T) · Sarah Adamson (Director, Photoplay, B&T) · Emma Duncan (Head of production, B&T) · Jo Feeney (Marketing Director, McDonald’s Australia, Campaign Brief) · Anna Paine (Senior Art Director, Campaign Brief) · Owen Bryson (Senior Copywriter, Campaign Brief) · Tania Jeram (Lead Senior Producer, Campaign Brief) · Priya Patel (Managing Director, Campaign Brief) · Nicole Drabsch (Business Director, Lisa Hauptmann, Campaign Brief) · Carl Ratcliff (Chief Strategy Officer, Lisa Hauptmann, Campaign Brief) · Christopher Riggert (Director, FINCH, Campaign Brief) · Camilla Mazzaferro (Producer, FINCH, Campaign Brief) · Jeremy Rouse (DOP, FINCH, Campaign Brief) · Stewart Reeves (Editor, FINCH, Campaign Brief) · Stevie Ray (Casting Director, OMD, Campaign Brief) · Nick Hamon (Casting Director, OMD, Campaign Brief) · An Le (National Marketing Manager, McDonald’s Australia, Campaign Brief) · Tim Kenward (National Marketing Manager, McDonald’s Australia, Campaign Brief) · Amanda Milios (Brand Manager, McDonald’s Australia, Campaign Brief) · Tim Bothwell (Assistant Brand Manager, McDonald’s Australia, Campaign Brief) · Ben Welsh (Chief Creative Officer, DDB, Campaign Brief) · Fran Clayton (Chief Strategy Officer, DDB, Campaign Brief) · Matt Chandler (Executive Creative Director, DDB, Campaign Brief) · Dan Saunders (Creative Director, DDB, Campaign Brief) · Jack Nunn (Creative Director, DDB, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Madelene McGuinness, Campaign Brief) · Niki Bentley (Senior Producer, Madelene McGuinness, Campaign Brief) · Astrid Noble (Group Business Director, Lisa Hauptmann, Campaign Brief) · Jordan Rahmani (Business Director, Lisa Hauptmann, Campaign Brief) · Harriet Murray (Business Manager, Lisa Hauptmann, Campaign Brief) · Alex Watts (Head of Social, Lisa Hauptmann, Campaign Brief) · Sophie Doyle (Social Strategy Director, Lisa Hauptmann, Campaign Brief) · Adam Gunser (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Campaign Brief) · Sam Chiplin (DOP, Campaign Brief) · Aaron Crothers (Production Designer, Campaign Brief) · Liv Reddy (Post Producer, The Editors, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Nichole Tsiros (Senior brand manager, McDonald’s Australia, B&T) · Liz Whitbread (Senior Brand Manager, McDonald’s Australia, B&T) · Chloe Brannagan (Brand Manager, McDonald’s Australia, B&T) · Tim Bullock (Director, Scoundrel, B&T) · Morgan Benson-Taylor (Producer, Scoundrel, B&T) · Adrian Shapiro (Executive Producer, Scoundrel, B&T) · Shelley Farthing- Dawe (DOP, Scoundrel, B&T) · Miles Pitt (Production Designer, Scoundrel, B&T) · Adam Wills (Editor, B&T) · Fergus Rotherham (Colourist, B&T) · Sophie Haydon (Executive Producer, Sonar, B&T) · DDB Sydney (Strategy / Creative / Social, McDonald’s Australia, Campaign Brief) · Mango Communications (PR / Influencer Marketing, McDonald’s Australia, Campaign Brief) · Jaya Virk (Assistant Brand Manager, McDonald’s Australia, B&T) · Grga Calic (Senior Art Director, B&T) · Edwin Hughan (Senior Copywriter, B&T) · David Di Veroli (Chief Strategy Officer, B&T) · David Gray (Strategist, B&T) · Mark Berry (Head of Design, B&T) · Tien Vu (Senior Designer, B&T) · Mori Reyes (Senior Designer, B&T) · Jamie Muscat (Senior Designer, B&T) · Gabriel Montalban (Business Lead, B&T) · Anthony Brooker (Business Lead, B&T) · Matt Barber (Senior Producer, B&T) · Michael Debach (Senior Producer, B&T) · Lucien Kronenberg (Digital Producer, B&T) · Daniel Burns (Digital Producer, B&T) · Sam Bryant (Editor, Social, B&T) · Fraser Dinsdale (Motion Designer, Social, B&T) · Bonnie Ryan (Creative Services and Operations Lead, B&T) · Sophie Tschuchnigg (Creative Project Delivery Lead, B&T) · Max Walter (DOP, Collider, B&T) · Olivia Handken (Executive Producer, Collider, B&T) · Melissa Weinman (Producer, Collider, B&T) · Brad Hurt (Editor, Collider, B&T) · Sally Andersson (Producer, Sam I Am, B&T) · Chris Budgeon (Photography, Powered by Nine, B&T) · Lancy Huynh (Marketing manager, McDonald’s Australia:, B&T) · Lauren Bolton (Senior brand manager, McDonald’s Australia:, B&T) · Garima Sharma (Assistant brand manager, McDonald’s Australia:, B&T) · Martin Newman (National media manager, McDonald’s Australia:, B&T) · Stephen de Wolf (National chief creative officer, DDB Sydney, B&T) · Sam Raftl (Senior art director, B&T) · Tom Lawrence (Senior copywriter, B&T) · Izabela Gustowski (Senior business director, Mandy Whatson, B&T) · Adrian Jung (Group head of delivery, Katharina Wynne, B&T) · Steph Dix (Operations director, Katharina Wynne, B&T) · Lucy Stone (Senior project manager, Katharina Wynne, B&T) · Rene Shalala (Senior producer, Katharina Wynne, B&T) · Claudia Brookes (Senior integrated producer, Katharina Wynne, B&T) · Zoe Andrews (Senior production lead, Katharina Wynne, B&T) · Claire Peacock (Integrated producer, Katharina Wynne, B&T) · Gary Freedman (Director, Good Oil, B&T) · Tracey Lee Permall (Producer, Good Oil, B&T) · Juliet Bishop (Executive producer, Good Oil, B&T) · Ross Giardina (DOP, Good Oil, B&T) · Lachlan Milne (DOP, Good Oil, B&T) · Gio Pacialeo (Director/Photographer, Helium, B&T) · Ben O’Donnell (Producer, Helium, B&T) · Viv Scanu (DOP, Helium, B&T) · Tabitha Fairbairn (Managing director, Mango Communications Sydney, B&T) · Ashleigh Vallance (Senior account director, Mango Communications Sydney, B&T) · Nada Duyker (Account director, influencer, Mango Communications Sydney, B&T) · Sidney Balfour (Senior account manager, Influencer, Mango Communications Sydney, B&T) · Sarah Meenan (Account manager, Mango Communications Sydney, B&T) · Marina Kovacevic (Senior account executive, Mango Communications Sydney, B&T) · Hayley Pyper (Director of entertainment partnerships, OMD, B&T) · Hattie Dinger (Entertainment partnerships director, OMD, B&T) · Emily Bosler (Head of McDonald’s, OMD, B&T) · Zoe May (Head of strategy, McDonald’s, OMD, B&T) · Catriona Oran Barthram (Head of planning, McDonald’s, OMD, B&T) · Anna Heslop (Senior account manager, OMD, B&T) · Soraya Ghaidan (Account manager, OMD, B&T) · Lea Nguyen (Creative Team, Mediaweek) · April Tunstall (Creative Team, Mediaweek)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Amanda NakadMarketing Director4 May 2020Now
Jo FeeneyMarketing Director4 May 202012 Apr 2022
An LeNational Marketing Manager21 May 202121 May 2021
Tim KenwardMarketing Director21 May 20216 Dec 2021
Amanda MiliosBrand Manager21 May 202121 May 2021
Tim BothwellAssistant Brand Manager21 May 20216 May 2025
Nichole TsirosSenior Brand Manager11 July 202112 July 2021
Liz WhitbreadSenior Brand Manager5 Dec 20216 Dec 2021
Chloe BrannaganBrand Manager5 Dec 20216 Dec 2021
Mango CommunicationsPR / Influencer Marketing27 June 202227 June 2022
Maxine NetrayanaSenior Brand Manager5 Oct 2022Now
Jaya VirkAssistant Brand Manager5 Oct 20225 Oct 2022
Lancy HuynhMarketing Manager26 Sept 202326 Sept 2023
Lauren BoltonSenior Brand Manager26 Sept 202326 Sept 2023
Garima SharmaAssistant Brand Manager26 Sept 202326 Sept 2023
Samantha LauAssistant Brand Manager3 Oct 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.