Akcelo
Akcelo is a creative agency. AccountMoves records 7 account wins, 0 losses and 0 retentions, and 7 current clients including Anytime Fitness, Forty Winks, Queensland Airports, Red Bull, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Louise McQuat (Global Creative Director), Oskar Westerdal (Creative Partners), Jon Foye (Creative Partners), Dave Di Veroli (Chief Strategy Officer), Mark Berry (Design Director), Aden Hepburn (CEO and Founder), Jon Kenyon (Managing Partner Melbourne), Simon McCrudden (Brand Strategy Partner), Shannon Hunter (Strategy Director), Chris Corley (Creative Director), Ben Shores (ACD / Art Director), Dave Di Verolit (Chief Strategy Officer) · 29 people recorded in total
Career W-L7-0
Retained0
Net $m+0.0
Clients7
2026 rank69
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 69 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 30 |
| 2024 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 6 |
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 44 |
| Career | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Anytime Fitness | creative | 25 July 2025 | 1.2 | |
| Forty Winks | creative | 16 May 2023 | 3.4 | |
| Queensland Airports | creative | 23 Oct 2025 | 1.0 | |
| Red Bull | creative | 1 Apr 2024 | 2.5 | |
| SPC | creative | 12 Feb 2024 | 2.7 | |
| TAC | experiential | 8 Oct 2024 | 2.0 | |
| Virgin Australia | social | 10 June 2026 | 0.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.8 per quote (league)
AGENCY SAYS Hepburn said Akcelo was excited to take on Virgin Australia. Aden Hepburn on Virgin Australia · the move · via Campaign Brief, 10 June 2026 · paraphrased
WHY THEY WON Minogue credited Akcelo with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Libby Minogue on Virgin Australia · the move · via Campaign Brief, 10 June 2026 · paraphrased
AGENCY SAYS Kenyon said Akcelo was pleased to take on TAC, and talked up the brand's standing. Jon Kenyon on TAC · the move · via Campaign Brief, 8 Oct 2024 · paraphrased
WHY THEY WON Allsopp pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Akcelo. Peta Allsopp on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
AGENCY SAYS Kenyon said Akcelo was excited to take on SPC, and talked up the brand's standing and flagged big plans for the next phase. Jon Kenyon on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
WHY THEY WON Lucas said Akcelo stood out for the quality of its people and the strength of its creative ideas. Damian Lucas on Forty Winks · the move · via B&T, 16 May 2023 · paraphrased
AGENCY SAYS Hepburn said Akcelo was pleased to take on Forty Winks, and talked up the brand's standing. Aden Hepburn on Forty Winks · the move · via B&T, 16 May 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 9 Oct 2026 | Macca’s SEEN IN CREDITS | social | Campaign Brief | |
| 27 Aug 2026 | Macca’s Australia SEEN IN CREDITS | social | Birdie | B&T |
| 14 May 2026 | World Rugby SEEN IN CREDITS | creative | Campaign Brief | |
| 11 Mar 2026 | PepsiCo ANZ SEEN IN CREDITS | creative | B&T | |
| 3 Sept 2025 | McDonald’s Australia SEEN IN CREDITS | digital | B&T | |
| 29 Oct 2025 | Macca’s SEEN IN CREDITS | creative | You Deserve A Little Treat | Campaign Brief |
| 19 Nov 2025 | McDonald’s Australia SEEN IN CREDITS | creative | Campaign Brief | |
| 16 Nov 2025 | PlayStation AU SEEN IN CREDITS | creative | Campaign Brief | |
| 8 Mar 2022 | Lion SEEN IN CREDITS | digital | Campaign Brief | |
| 1 May 2022 | Lion SEEN IN CREDITS | social | Campaign Brief | |
| 23 Jan 2023 | Amart SEEN IN CREDITS | creative | Life.Styled | Campaign Brief |
| 20 June 2023 | PepsiCo SEEN IN CREDITS | social | Campaign Brief | |
| 19 Sept 2023 | Forty Winks SEEN IN CREDITS | creative | The Unslept | Campaign Brief |
| 22 Nov 2023 | Qatar Tourism SEEN IN CREDITS | creative | Voices of Qatar | Campaign Brief |
| 25 July 2025 | Amazon Canada and Amazon Prime SEEN IN CREDITS | creative | The Hitman | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 10 June 2026 | Virgin Australia | social | Won | ||
| 23 Oct 2025 | Queensland Airports | creative | Won | ||
| 25 July 2025 | Anytime Fitness | creative | Won | ||
| 8 Oct 2024 | TAC | experiential | Won | ||
| 1 Apr 2024 | Red Bull | creative | Won | ||
| 12 Feb 2024 | SPC | creative | Won | ||
| 16 May 2023 | Forty Winks | creative | Won | Hearts & Science |