McDonald’s
As at 16 Oct 2026, AccountMoves records 2 current agencies for McDonald’s: OMD (media, since 27 Apr 2017), Wieden+Kennedy (creative, since 21 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 21 Jan 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 3
Roster: OMD (media), Wieden+Kennedy (creative) Small roster
Last review on record: 21 Jan 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, 27 Apr 2017 to now · 9 yr 6 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Wieden+KennedyCurrent | 21 Jan 2025 | Now | 1.7 | 0 |
| creative | Digitas | 21 Oct 2024 | 21 Jan 2025 | 0.3 | 0 |
| media | OMDCurrent | 27 Apr 2017 | Now | 9.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for McDonald’s since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Jan 2025 | 21 Jan 2025 | appointment | creative | Wieden+Kennedy | reported | via Mumbrella | |||
| 21 Oct 2024 | 21 Oct 2024 | retention | creative | Digitas | confirmed | via B&T | |||
| 27 Apr 2017 | 27 Apr 2017 | appointment | media | OMD | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.