ME Bank
As at 16 Oct 2026, AccountMoves records no current agency appointments for ME Bank. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Melody Townsend (ME Bank General Manager, Retail Marketing, since 5 Feb 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 5 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 5 Feb 2024 · 1 campaign
Latest: Do-Gooders via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for ME Bank since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on ME Bank campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BOQ Group’s ‘The Inside Job Seen in credits | creative | 5 Feb 2024 | 5 Feb 2024 | 1 | Do-Gooders via B&T |
Also credited People named once in ME Bank campaign credits
Mark Hunter (ME Bank Chief Customer Officer, ME Bank, B&T) · Melody Townsend (ME Bank General Manager, Retail Marketing, ME Bank, B&T) · Stephen Thompson (ME Bank Head of Brand & Advertising, ME Bank, B&T) · Imogen Thorn (ME Bank Head of Retail Marketing, ME Bank, B&T) · Andy Clifford (ME Bank Head of Digital Marketing, ME Bank, B&T) · Hannah Butterworth (ME Bank Brand Manager, ME Bank, B&T) · Mick Bakos (BOQ Group Creative Lead, BOQ Group’s ‘The Inside Job’, B&T) · Maddison Steendam (BOQ Group Brand Design Lead, BOQ Group’s ‘The Inside Job’, B&T) · Leah Dunkley (BOQ Group Senior Copywriter, BOQ Group’s ‘The Inside Job’, B&T) · Samantha Yerolemis (BOQ Group Account Manager, BOQ Group’s ‘The Inside Job’, B&T) · Harlan Alston (BOQ Group Multimedia Designer, BOQ Group’s ‘The Inside Job’, B&T) · Cameron Gough (Director, BOQ Group’s ‘The Inside Job’, B&T) · Zaylee Saydam (Senior Producer, BOQ Group’s ‘The Inside Job’, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Melody Townsend | ME Bank General Manager, Retail Marketing | 5 Feb 2024 | Now |
| Stephen Thompson | ME Bank Head of Brand & Advertising | 5 Feb 2024 | Now |
| Imogen Thorn | ME Bank Head of Retail Marketing | 5 Feb 2024 | Now |
| Andy Clifford | ME Bank Head of Digital Marketing | 5 Feb 2024 | Now |
| Hannah Butterworth | ME Bank Brand Manager | 5 Feb 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.