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Brands › Melbourne Park

Melbourne Park

As at 16 Oct 2026, AccountMoves records 1 current agency for Melbourne Park: Think HQ (creative, since 3 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 3 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Stacey Kwijas (Head of Marketing, since 4 Aug 2026) · Total appointments: 1

Roster: Think HQ (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 3 Aug 2026 · Marketing lead since: 4 Aug 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Think HQ Think HQConfirmed appointment
creative, 3 Aug 2026 to now · 2 mth
Sources: Campaign Brief · B&TTown Square Town SquareSeen in credits only
creative, credited 15 Sept 2026 to 16 Sept 2026 · 3 campaigns
Latest: campaign via Campaign Brief
Think HQConfirmed · 2 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThink HQCurrent3 Aug 2026Now0.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Melbourne Park since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Melbourne Park campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Town Square Seen in creditscreative15 Sept 202616 Sept 20263campaign via Campaign Brief

Also credited People named once in Melbourne Park campaign credits

Simone Lam (Marketing Campaign Advisor, Melbourne Park, Campaign Brief) · Fiona Gray (Brand Strategist, Melbourne Park, Campaign Brief) · Brendan Day (Executive Creative Director, Town Square, Campaign Brief) · Jeff Malone (Chief Strategy Officer, Town Square, Campaign Brief) · Luke Henley (Design Director, Town Square, Campaign Brief) · Rochelle Vaisanen (Senior Account Director, Town Square, Campaign Brief) · Jimmy Walker (Video Editor, Town Square, Campaign Brief) · Anna Morris (Head of Production, Town Square, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
3 Aug 20263 Aug 2026appointmentcreativeThink HQconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Stacey KwijasHead of Marketing4 Aug 2026Now
Simone LamMarketing Campaign Advisor15 Sept 2026Now
Fiona GrayBrand Strategist15 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Gumbleton said Think HQ was excited to take on Melbourne Park.
excited
Lisa Gumbleton · the move · via B&T, 4 Aug 2026 · paraphrased
WHY THEY WON Kwijas pointed to a clear grasp of the customer and category as the reasons for choosing Think HQ.
audience understanding
Stacey Kwijas · the move · via B&T, 4 Aug 2026 · paraphrased