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Brands › Melbourne Victory FC

Melbourne Victory FC

As at 16 Oct 2026, AccountMoves records 1 current agency for Melbourne Victory FC: Attention Experts (digital, since 18 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 18 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Attention Experts (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Sept 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
digital
Attention Experts Attention ExpertsConfirmed appointment
digital, 18 Sept 2025 to now · 1 yr 1 mth
Sources: Campaign Brief
Attention ExpertsConfirmed · 1 yr 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalAttention ExpertsCurrent18 Sept 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Melbourne Victory FC since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Sept 202518 Sept 2025appointmentdigitalAttention Expertsconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Hawwa said Attention Experts was thrilled to take on Melbourne Victory FC, and talked up the brand's standing. George Hawwa · the move · via Campaign Brief, 18 Sept 2025 · paraphrased