Midas
As at 16 Oct 2026, AccountMoves records no current agency appointments for Midas. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, credited 14 Mar 2022 to 15 Mar 2022 · 2 campaigns
Latest: You can Rely On Us via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Midas since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Midas campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Sweetshop Seen in credits | production | 15 Mar 2022 | 15 Mar 2022 | 1 | Midas. You can rely on us. via Campaign Brief |
| ARC edit Seen in credits | post-production | 14 Mar 2022 | 15 Mar 2022 | 2 | You can Rely On Us via B&T |
| Hatched Seen in credits | media | 14 Mar 2022 | 15 Mar 2022 | 2 | You can Rely On Us via B&T |
Also credited People named once in Midas campaign credits
Tim Cockayne (Bapcor Retail Executive General Manager, Midas, B&T) · Rob Lewis (General Manager, Midas, B&T) · Cameron McMahon (Local Area Marketing & Media Manager, Midas, B&T) · AJF Partnership (Creative, James Tavitian, B&T) · Adam Francis (Executive Creative Director and Founder, James Tavitian, B&T) · Andy Jones (Creative Director, James Tavitian, B&T) · Matt Newman (Senior Copywriter, James Tavitian, B&T) · Rhyen Ellis (Senior Art Director, James Tavitian, B&T) · Ferne Archer (Senior Account Director, Bryce Coombe, B&T) · Elyse Scott (Senior Strategist, Bryce Coombe, B&T) · Paul Davis (Senior Integrated Manager, Bryce Coombe, B&T) · Soraya Darwish (Film and Photography Producer, Bryce Coombe, B&T) · Max Barden (Director, Sweet Shop, B&T) · Edward Pontifex (Managing Director, Sweet Shop, B&T) · Greg Fyson (Executive Producer, Sweet Shop, B&T) · Tom Davies (Producer, Sweet Shop, B&T) · Freya Maddock (Producer, ARC edit, B&T) · James Ashbolt (Editor, ARC edit, B&T) · Edel Rafferty (Colourist, ARC edit, B&T) · Pip Wright (Producer, Craig Conway, B&T) · Jack Byrne (Founder and Owner, Hatched, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Karl Winther | Bapcor Retail General Manager Marketing | 14 Mar 2022 | 3 July 2025 |
| Cameron McMahon | Local Area Marketing & Media Manager | 14 Mar 2022 | 15 Mar 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.