Mitre 10
As at 16 Oct 2026, AccountMoves records 2 current agencies for Mitre 10: Dig (creative, since 10 Nov 2021), ENTHRAL. (PR, since 5 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 5 Aug 2024. Based on reported moves only, with sources.
Marketing lead: Kath Carroll (Marketing Manager, since 5 Aug 2024) · Total appointments: 2
Last review on record: 5 Aug 2024 · Marketing lead since: 5 Aug 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 26 Oct 2020 · 1 campaign
Latest: Talkin via Campaign BriefDig DigConfirmed appointment
creative, 10 Nov 2021 to now · 4 yr 11 mth
Sources: MumbrellaNaomi Neinaber (freelance) Naomi Neinaber (freelance)Seen in credits only
creative, credited 30 May 2022 · 1 campaign
Latest: The Other Hardware Store via Campaign Brief
media, credited 30 May 2022 · 1 campaign
Latest: The Other Hardware Store via Campaign Brief
digital, credited 26 Oct 2020 · 1 campaign
Latest: Talkin via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | DigCurrent | 10 Nov 2021 | Now | 4.9 | 0 |
| PR | ENTHRAL.Current | 5 Aug 2024 | Now | 2.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Mitre 10 since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Mitre 10 campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Dig Seen in credits | creative | 30 May 2022 | 7 Aug 2023 | 2 | The Other Hardware Store via Campaign Brief |
| Rumble Seen in credits | audio | 26 Oct 2020 | 7 Aug 2023 | 3 | Talkin via Campaign Brief |
| Naomi Neinaber (freelance) Seen in credits | creative | 30 May 2022 | 30 May 2022 | 1 | The Other Hardware Store via Campaign Brief |
| Airbag Seen in credits | production | 30 May 2022 | 30 May 2022 | 1 | The Other Hardware Store via Campaign Brief |
| Starcom Seen in credits | media | 30 May 2022 | 30 May 2022 | 1 | The Other Hardware Store via Campaign Brief |
| Edge Seen in credits | creative | 26 Oct 2020 | 26 Oct 2020 | 1 | Talkin via Campaign Brief |
| Vandal & Helium Seen in credits | production | 26 Oct 2020 | 26 Oct 2020 | 1 | Talkin via Campaign Brief |
| PopIdeas Seen in credits | digital | 26 Oct 2020 | 26 Oct 2020 | 1 | Talkin via Campaign Brief |
Also credited People named once in Mitre 10 campaign credits
Karen Fahey (GM, Marketing, Mitre 10, Campaign Brief) · Brett Meehan (Marketing Manager, Brand, Mitre 10, Campaign Brief) · Peter Mountford (Copywriter, Edge, Campaign Brief) · Sal Cavallaro (Art Director, Edge, Campaign Brief) · Matt Batten (Executive Creative Director, Edge, Campaign Brief) · Grace Sheridan (Senior Account Manager, Edge, Campaign Brief) · Zac Lynch-Woodlock (Director, Vandal & Helium, Campaign Brief) · Ben O’Donnell (Producer, Vandal & Helium, Campaign Brief) · Brenden Johnson (Managing Director, Vandal & Helium, Campaign Brief) · Cam Milne (Senior Sound Designer, Rumble, Campaign Brief) · Olivia Shipsides (Client Experience Manager, Rumble, Campaign Brief) · David Bowers (Chief Technology Officer, Rumble, Campaign Brief) · Julian Cress (Executive Producer, Rumble, Campaign Brief) · Dave Barbour (Executive Producer, Rumble, Campaign Brief) · Julia Holdstock (Series Producer, Rumble, Campaign Brief) · Greg Jury (Managing Director, PopIdeas, Campaign Brief) · Sarah Hewson (Trade Marketing Manager, Mitre 10, Campaign Brief) · Adrian Lefebour (Campaign Manager, Mitre 10, Campaign Brief) · Peter Cerny (CCO, Dig, Campaign Brief) · Anna Paine (Senior Art Director, Dig, Campaign Brief) · Owen Bryson (Senior Copywriter, Dig, Campaign Brief) · Paula Cardona (Design Director, Dig, Campaign Brief) · Lucielle Vardy (Executive Planning Director, Dig, Campaign Brief) · Laura Van Rens (Account Executive, Naomi Neinaber (freelance), Campaign Brief) · Ariel Martin (Director, Airbag, Campaign Brief) · Martin Box (Executive Producer, Airbag, Campaign Brief) · Kat Latour (Producer, Adrian Bosich, Campaign Brief) · Aaron McLisky (DOP, Adrian Bosich, Campaign Brief) · Stuart Crossett (Photographer, Adrian Bosich, Campaign Brief) · Julian Lucas (Director, Wildebeest Films, Campaign Brief) · Jane Liscombe (Producer, Wildebeest Films, Campaign Brief) · Simon Walsh (DoP, Wildebeest Films, Campaign Brief) · James Lee (Offline Editor, Wildebeest Films, Campaign Brief) · Jamie Scott (Online Editor, Trish Cahill, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 5 Aug 2024 | 5 Aug 2024 | appointment | PR | ENTHRAL. | confirmed | via Mediaweekvia Mumbrella | |||
| 10 Nov 2021 | 10 Nov 2021 | appointment | creative | Dig | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Karen Fahey | GM of Marketing | 26 Oct 2020 | 30 May 2022 |
| Brett Meehan | Marketing Manager, Brand | 26 Oct 2020 | 26 Oct 2020 |
| Sarah Hewson | Trade Marketing Manager | 30 May 2022 | 30 May 2022 |
| Kath Carroll | Marketing Manager | 5 Aug 2024 | Now |
