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Brands › Mitre 10

Mitre 10

As at 16 Oct 2026, AccountMoves records 2 current agencies for Mitre 10: Dig (creative, since 10 Nov 2021), ENTHRAL. (PR, since 5 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 5 Aug 2024. Based on reported moves only, with sources.

Marketing lead: Kath Carroll (Marketing Manager, since 5 Aug 2024) · Total appointments: 2

Roster: Dig (creative), ENTHRAL. (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 5 Aug 2024 · Marketing lead since: 5 Aug 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Edge EdgeSeen in credits only
creative, credited 26 Oct 2020 · 1 campaign
Latest: Talkin via Campaign Brief
Dig DigConfirmed appointment
creative, 10 Nov 2021 to now · 4 yr 11 mth
Sources: Mumbrella
Naomi Neinaber (freelance) Naomi Neinaber (freelance)Seen in credits only
creative, credited 30 May 2022 · 1 campaign
Latest: The Other Hardware Store via Campaign Brief
DigConfirmed · 4 yr 11 mth
media
Starcom StarcomSeen in credits only
media, credited 30 May 2022 · 1 campaign
Latest: The Other Hardware Store via Campaign Brief
Vacant on record
digital
PopIdeas PopIdeasSeen in credits only
digital, credited 26 Oct 2020 · 1 campaign
Latest: Talkin via Campaign Brief
Vacant on record
PR
ENTHRAL. ENTHRAL.Confirmed appointment
PR, 5 Aug 2024 to now · 2 yr 2 mth
Sources: Mediaweek · Mumbrella
ENTHRAL.Confirmed · 2 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDigCurrent10 Nov 2021Now4.90
PRENTHRAL.Current5 Aug 2024Now2.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Mitre 10 since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Mitre 10 campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Dig Seen in creditscreative30 May 20227 Aug 20232The Other Hardware Store via Campaign Brief
Rumble Seen in creditsaudio26 Oct 20207 Aug 20233Talkin via Campaign Brief
Naomi Neinaber (freelance) Seen in creditscreative30 May 202230 May 20221The Other Hardware Store via Campaign Brief
Airbag Seen in creditsproduction30 May 202230 May 20221The Other Hardware Store via Campaign Brief
Starcom Seen in creditsmedia30 May 202230 May 20221The Other Hardware Store via Campaign Brief
Edge Seen in creditscreative26 Oct 202026 Oct 20201Talkin via Campaign Brief
Vandal & Helium Seen in creditsproduction26 Oct 202026 Oct 20201Talkin via Campaign Brief
PopIdeas Seen in creditsdigital26 Oct 202026 Oct 20201Talkin via Campaign Brief

Also credited People named once in Mitre 10 campaign credits

Karen Fahey (GM, Marketing, Mitre 10, Campaign Brief) · Brett Meehan (Marketing Manager, Brand, Mitre 10, Campaign Brief) · Peter Mountford (Copywriter, Edge, Campaign Brief) · Sal Cavallaro (Art Director, Edge, Campaign Brief) · Matt Batten (Executive Creative Director, Edge, Campaign Brief) · Grace Sheridan (Senior Account Manager, Edge, Campaign Brief) · Zac Lynch-Woodlock (Director, Vandal & Helium, Campaign Brief) · Ben O’Donnell (Producer, Vandal & Helium, Campaign Brief) · Brenden Johnson (Managing Director, Vandal & Helium, Campaign Brief) · Cam Milne (Senior Sound Designer, Rumble, Campaign Brief) · Olivia Shipsides (Client Experience Manager, Rumble, Campaign Brief) · David Bowers (Chief Technology Officer, Rumble, Campaign Brief) · Julian Cress (Executive Producer, Rumble, Campaign Brief) · Dave Barbour (Executive Producer, Rumble, Campaign Brief) · Julia Holdstock (Series Producer, Rumble, Campaign Brief) · Greg Jury (Managing Director, PopIdeas, Campaign Brief) · Sarah Hewson (Trade Marketing Manager, Mitre 10, Campaign Brief) · Adrian Lefebour (Campaign Manager, Mitre 10, Campaign Brief) · Peter Cerny (CCO, Dig, Campaign Brief) · Anna Paine (Senior Art Director, Dig, Campaign Brief) · Owen Bryson (Senior Copywriter, Dig, Campaign Brief) · Paula Cardona (Design Director, Dig, Campaign Brief) · Lucielle Vardy (Executive Planning Director, Dig, Campaign Brief) · Laura Van Rens (Account Executive, Naomi Neinaber (freelance), Campaign Brief) · Ariel Martin (Director, Airbag, Campaign Brief) · Martin Box (Executive Producer, Airbag, Campaign Brief) · Kat Latour (Producer, Adrian Bosich, Campaign Brief) · Aaron McLisky (DOP, Adrian Bosich, Campaign Brief) · Stuart Crossett (Photographer, Adrian Bosich, Campaign Brief) · Julian Lucas (Director, Wildebeest Films, Campaign Brief) · Jane Liscombe (Producer, Wildebeest Films, Campaign Brief) · Simon Walsh (DoP, Wildebeest Films, Campaign Brief) · James Lee (Offline Editor, Wildebeest Films, Campaign Brief) · Jamie Scott (Online Editor, Trish Cahill, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
5 Aug 20245 Aug 2024appointmentPRENTHRAL.confirmedvia Mediaweekvia Mumbrella
10 Nov 202110 Nov 2021appointmentcreativeDigconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Karen FaheyGM of Marketing26 Oct 202030 May 2022
Brett MeehanMarketing Manager, Brand26 Oct 202026 Oct 2020
Sarah HewsonTrade Marketing Manager30 May 202230 May 2022
Kath CarrollMarketing Manager5 Aug 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Carroll said ENTHRAL. stood out for a clear grasp of the customer and category and a collaborative way of working. Kath Carroll · the move · via Mediaweek, 5 Aug 2024 · paraphrased