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Brands › NAB

NAB

As at 16 Oct 2026, AccountMoves records 2 current agencies for NAB: Mindshare (media, since 18 Oct 2021), Clems' Eg+ Australia (unspecified, since 21 Sept 2022). Agency changes reported since 2016: 0. Last reported move: 21 Sept 2022. Based on reported moves only, with sources.

Marketing lead: Natalie Lockwood (Chief Marketing Officer, since 12 Jan 2026) · Total appointments: 2

Roster: Mindshare (media), Clems' Eg+ Australia (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 21 Sept 2022 · Marketing lead since: 12 Jan 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
AMV BBDO AMV BBDOSeen in credits only
creative, credited 9 Apr 2018 · 1 campaign
Latest: Tomorrow via LBB
Clemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 26 Nov 2019 to 13 July 2020 · 2 campaigns
Latest: Break up via Campaign Brief
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 13 July 2020 · 1 campaign
Latest: campaign via LBB
TBWA TBWASeen in credits only
creative, credited 31 Aug 2022 to 2 Mar 2026 · 9 campaigns
Latest: campaign via Mumbrella
TBWA\Melbourne TBWA\MelbourneSeen in credits only
creative, credited 11 Jan 2026 · 1 campaign
Latest: More Than Money via LBB
TBWA\MelbourneSeen in credits · 9 mth
media
Christoff Botha Christoff BothaSeen in credits only
media, credited 8 Aug 2019 · 1 campaign
Latest: campaign via Campaign Brief
Zenith Optimedia Zenith OptimediaSeen in credits only
media, credited 26 Nov 2019 · 1 campaign
Latest: Break up via Campaign Brief
Mindshare MindshareConfirmed appointment
media, 18 Oct 2021 to now · 5 yr
Sources: Mumbrella
MindshareConfirmed · 5 yr
PR
Bang PR Bang PRSeen in credits only
PR, credited 26 Nov 2019 · 1 campaign
Latest: Break up via Campaign Brief
Vacant on record
unspecified
Clems' Eg+ Australia Clems' Eg+ AustraliaConfirmed appointment
unspecified, 21 Sept 2022 to now · 4 yr 1 mth
Sources: B&T
Clems' Eg+ AustraliaConfirmed · 4 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaMindshareCurrent18 Oct 2021Now5.00
unspecifiedClems' Eg+ AustraliaCurrent21 Sept 2022Now4.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for NAB since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on NAB campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
TBWA Seen in creditscreative31 Aug 20222 Mar 20269campaign via Mumbrella
Sweetshop Seen in creditsproduction11 Jan 20262 Mar 20268Your Partner for Every Stage via Campaign Brief
ARC Seen in creditspost-production11 Jan 20262 Mar 20269More Than Money via LBB
Rumble Seen in creditsaudio3 Mar 20242 Mar 20269campaign via Campaign Brief
TRUCE Seen in creditsproduction11 Jan 20262 Mar 20268Your Partner for Every Stage via Campaign Brief
Crayon Seen in creditspost-production11 Jan 20262 Mar 20268Your Partner for Every Stage via Campaign Brief
Mindshare Seen in creditsmedia8 July 20192 Mar 202614campaign via Campaign Brief
TBWA\Melbourne Seen in creditscreative11 Jan 202611 Jan 20261More Than Money via LBB
The Sweetshop AU Seen in creditsproduction11 Jan 202611 Jan 20261More Than Money via LBB
MindShare Australia Seen in creditsmedia11 Jan 202611 Jan 20261More Than Money via LBB
Alt Seen in creditspost-production3 Mar 20243 Mar 20241campaign via Campaign Brief
Clemenger BBDO Australia Seen in creditscreative13 July 202013 July 20201campaign via LBB
Revolver Australia Seen in creditsproduction13 July 202013 July 20201campaign via LBB
Revolver Australia Seen in creditspost-production13 July 202013 July 20201campaign via LBB
Clemenger BBDO Seen in creditscreative26 Nov 201913 July 20202Break up via Campaign Brief
Revolver Seen in creditsproduction13 July 202013 July 20201What is money for, if not for this? via Campaign Brief
Michael Hubbard – Lights of Dawn Seen in creditsaudio13 July 202013 July 20201What is money for, if not for this? via Campaign Brief
Photoplay Seen in creditsproduction13 July 202013 July 20201What is money for, if not for this? via Campaign Brief
Squeak E Clean Seen in creditsaudio13 July 202013 July 20201What is money for, if not for this? via Campaign Brief
Will O_Rourke Seen in creditsproduction26 Nov 201926 Nov 20191Break up via Campaign Brief
Zenith Optimedia Seen in creditsmedia26 Nov 201926 Nov 20191Break up via Campaign Brief
Bang PR Seen in creditsPR26 Nov 201926 Nov 20191Break up via Campaign Brief
Christoff Botha Seen in creditsmedia8 Aug 20198 Aug 20191campaign via Campaign Brief
AMV BBDO Seen in creditscreative9 Apr 20189 Apr 20181Tomorrow via LBB
The Pool Collective Seen in creditsproduction9 Apr 20189 Apr 20181Tomorrow via LBB
The Editors Seen in creditspost-production9 Apr 20189 Apr 20181Tomorrow via LBB

Also credited People named once in NAB campaign credits

Natalie Lockwood (Chief Marketing Officer, NAB, Campaign Brief) · Elly Bloom (Executive Business and Private Bank Marketing, NAB, Campaign Brief) · David Hirsch (Executive Personal Bank Marketing, NAB, Campaign Brief) · Tony Tsianakas (Executive Group Brand, NAB, Campaign Brief) · Matt Stoddart (Executive Creative Director, TBWA, Campaign Brief) · Ben Ryding (Creative, TBWA, Campaign Brief) · Claudia Sarosiek (Creative, TBWA, Campaign Brief) · Ricci Meldrum (Managing Director, TBWA, Campaign Brief) · Jade Mittermair (Senior Business Director, Sarah Tukua, Campaign Brief) · Sarah Cox (Senior Business Director, Sarah Tukua, Campaign Brief) · Nicola Draschl (Business Director, Sarah Tukua, Campaign Brief) · Sophie Ford (Senior Business Manager, Sarah Tukua, Campaign Brief) · Primrose Laurie (Business Manager, Sarah Tukua, Campaign Brief) · Anita Condello (Business Manager, Sarah Tukua, Campaign Brief) · Elly Liley (Chief Strategy Officer, Sarah Tukua, Campaign Brief) · Zac Martin (Planning Director, Sarah Tukua, Campaign Brief) · Joel Morgan (Head Content Producer, Sarah Tukua, Campaign Brief) · Melina Flood (Senior Producer, Sarah Tukua, Campaign Brief) · Alana Taylor (Producer, Sarah Tukua, Campaign Brief) · Caitlin Gmehling (Design Lead, Sarah Tukua, Campaign Brief) · Beatrice Pegard (Director, Sweetshop, Campaign Brief) · Chris Solomon (Managing Director, Mindshare, Campaign Brief) · Gavin Gibson (Chief Product Officer, Tess Eastcott, Campaign Brief) · Dom Dipple (Group Strategy Director, Tess Eastcott, Campaign Brief) · Laura Fell (Head of Planning, Tess Eastcott, Campaign Brief) · Alex Fleming (Group Planning Director, Tess Eastcott, Campaign Brief) · Leah Armstrong (Group Investment Director, Tess Eastcott, Campaign Brief) · Leah Moriarty (Implementation & Activation Associate Director, Tess Eastcott, Campaign Brief) · Derya Parbo (Implementation & Activation Associate Director, Tess Eastcott, Campaign Brief) · Marcus Perham (Connections Planning Director, Tess Eastcott, Campaign Brief) · Autumn Martin (Group Performance Director, Tess Eastcott, Campaign Brief) · Lachlan Davis (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Santosh Saran (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Chris Mizeracki (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Kay Pawson (Executive Personal Bank Marketing, acting, NAB, Campaign Brief) · Susanna Hondrokostas (Head of Group Brand, acting, NAB, Campaign Brief) · Billy Plumber (Photography, Rumble, Campaign Brief) · Leah Moriarty Implementation (Implementation & Activation Associate Director, Tess Eastcott, B&T) · Suzana Ristevski (Chief Marketing Officer, NAB, Campaign Brief) · Ben Knighton (Head of Group Brand, NAB, Campaign Brief) · Sue Brailsford (Manager, Brand & Sponsorship Communications, NAB, Campaign Brief) · Kipling Zubevich (General Manager, Business Marketing, NAB, Campaign Brief) · Bryan Leong (Marketing Director, Micro & Small Business, NAB, Campaign Brief) · Anastasia Tselikas (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Eliza Downie (Analyst, Creative & Content, NAB, Campaign Brief) · Simon O’Connor (Head of Creative & Content, Daniel Hill, Campaign Brief) · Rob Lee (Director, Emerging Marketing, NAB, Campaign Brief) · Johannes Samson (Consultant, Creative & Content, NAB, Campaign Brief) · Amelia Havlik (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Lucy Ryan (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Cetty Verga (Head of Creative & Content, Christoff Botha, Campaign Brief) · James McGrath (Creative Chairman, Clemenger BBDO, Campaign Brief) · Ant Keogh (Executive Creative Director, Clemenger BBDO, Campaign Brief) · Paul Rees-Jones (Executive Planning Director, Clemenger BBDO, Campaign Brief) · Simon Lamplough (Group Account Director, Clemenger BBDO, Campaign Brief) · Kelly Richardson (Account Director, Clemenger BBDO, Campaign Brief) · Kate McCarthy (Account Manager, Clemenger BBDO, Campaign Brief) · Sonia von Bibra (Executive Producer, Clemenger BBDO, Campaign Brief) · Faycal Ben Abdellaziz (Head of Group Brand, NAB, Campaign Brief) · Nadine Mannering (Brand Squad Lead, NAB, Campaign Brief) · Gary Freedman (Director, Revolver, Campaign Brief) · Alex Taussig (Senior Producer, Revolver, Campaign Brief) · Michael Ritchie (Managing Director, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Germain McMicking (DoP/Cinematographer, Revolver, Campaign Brief) · Jack Hutchings (Editor, Revolver, Campaign Brief) · Tim Parrington (Editor, Revolver, Campaign Brief) · John Laurie (Photographer, Photoplay, Campaign Brief) · Ross Colebatch (Photography Producer, Photoplay, Campaign Brief) · Alison Lydiard (Photography Producer, Photoplay, Campaign Brief) · Paul LeCouter (Sound Designer/Engineer, Squeak E Clean, Campaign Brief) · Ceri Davies (Executive Producer, Squeak E Clean, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Sept 202221 Sept 2022retentionClems' Eg+ Australiaconfirmedvia B&T
18 Oct 202118 Oct 2021retentionmediaMindshareconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Susanna HondrokostasHead of Group Brand, Acting8 July 2019Now
Suzana RistevskiChief Marketing Officer8 July 20198 Sept 2025
Ben KnightonHead of Group Brand8 July 201918 Aug 2022
Sue BrailsfordManager, Brand & Sponsorship Communications8 July 20192 Feb 2026
Kipling ZubevichGeneral Manager, Business Marketing22 July 201922 July 2019
Bryan LeongMarketing Director, Micro & Small Business22 July 201922 July 2019
Sheena SudraDIrector, Home Owner Marketing8 Aug 201915 June 2023
Rob LeeDirector, Emerging Marketing8 Aug 20198 Aug 2019
Faycal Ben AbdellazizHead of Group Brand13 July 202013 July 2020
Nadine ManneringBrand Squad Lead13 July 202013 July 2020
Natalie LockwoodCMO11 Nov 2024Now
Elly BloomExecutive Business and Private Bank Marketing11 Jan 2026Now
Kay PawsonExecutive Personal Bank Marketing, Acting11 Jan 2026Now
Natalie LockwoodChief Marketing Officer12 Jan 2026Now
David HirschExecutive Personal Bank Marketing1 Mar 2026Now
Tony TsianakasExecutive Group Brand1 Mar 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.