NAB
As at 16 Oct 2026, AccountMoves records 2 current agencies for NAB: Mindshare (media, since 18 Oct 2021), Clems' Eg+ Australia (unspecified, since 21 Sept 2022). Agency changes reported since 2016: 0. Last reported move: 21 Sept 2022. Based on reported moves only, with sources.
Marketing lead: Natalie Lockwood (Chief Marketing Officer, since 12 Jan 2026) · Total appointments: 2
Roster: Mindshare (media), Clems' Eg+ Australia (unspecified) Small roster
Last review on record: 21 Sept 2022 · Marketing lead since: 12 Jan 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 9 Apr 2018 · 1 campaign
Latest: Tomorrow via LBBClemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 26 Nov 2019 to 13 July 2020 · 2 campaigns
Latest: Break up via Campaign BriefClemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 13 July 2020 · 1 campaign
Latest: campaign via LBBTBWA TBWASeen in credits only
creative, credited 31 Aug 2022 to 2 Mar 2026 · 9 campaigns
Latest: campaign via MumbrellaTBWA\Melbourne TBWA\MelbourneSeen in credits only
creative, credited 11 Jan 2026 · 1 campaign
Latest: More Than Money via LBB
media, credited 8 Aug 2019 · 1 campaign
Latest: campaign via Campaign BriefZenith Optimedia Zenith OptimediaSeen in credits only
media, credited 26 Nov 2019 · 1 campaign
Latest: Break up via Campaign BriefMindshare MindshareConfirmed appointment
media, 18 Oct 2021 to now · 5 yr
Sources: Mumbrella
PR, credited 26 Nov 2019 · 1 campaign
Latest: Break up via Campaign Brief
unspecified, 21 Sept 2022 to now · 4 yr 1 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | MindshareCurrent | 18 Oct 2021 | Now | 5.0 | 0 |
| unspecified | Clems' Eg+ AustraliaCurrent | 21 Sept 2022 | Now | 4.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for NAB since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on NAB campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| TBWA Seen in credits | creative | 31 Aug 2022 | 2 Mar 2026 | 9 | campaign via Mumbrella |
| Sweetshop Seen in credits | production | 11 Jan 2026 | 2 Mar 2026 | 8 | Your Partner for Every Stage via Campaign Brief |
| ARC Seen in credits | post-production | 11 Jan 2026 | 2 Mar 2026 | 9 | More Than Money via LBB |
| Rumble Seen in credits | audio | 3 Mar 2024 | 2 Mar 2026 | 9 | campaign via Campaign Brief |
| TRUCE Seen in credits | production | 11 Jan 2026 | 2 Mar 2026 | 8 | Your Partner for Every Stage via Campaign Brief |
| Crayon Seen in credits | post-production | 11 Jan 2026 | 2 Mar 2026 | 8 | Your Partner for Every Stage via Campaign Brief |
| Mindshare Seen in credits | media | 8 July 2019 | 2 Mar 2026 | 14 | campaign via Campaign Brief |
| TBWA\Melbourne Seen in credits | creative | 11 Jan 2026 | 11 Jan 2026 | 1 | More Than Money via LBB |
| The Sweetshop AU Seen in credits | production | 11 Jan 2026 | 11 Jan 2026 | 1 | More Than Money via LBB |
| MindShare Australia Seen in credits | media | 11 Jan 2026 | 11 Jan 2026 | 1 | More Than Money via LBB |
| Alt Seen in credits | post-production | 3 Mar 2024 | 3 Mar 2024 | 1 | campaign via Campaign Brief |
| Clemenger BBDO Australia Seen in credits | creative | 13 July 2020 | 13 July 2020 | 1 | campaign via LBB |
| Revolver Australia Seen in credits | production | 13 July 2020 | 13 July 2020 | 1 | campaign via LBB |
| Revolver Australia Seen in credits | post-production | 13 July 2020 | 13 July 2020 | 1 | campaign via LBB |
| Clemenger BBDO Seen in credits | creative | 26 Nov 2019 | 13 July 2020 | 2 | Break up via Campaign Brief |
| Revolver Seen in credits | production | 13 July 2020 | 13 July 2020 | 1 | What is money for, if not for this? via Campaign Brief |
| Michael Hubbard – Lights of Dawn Seen in credits | audio | 13 July 2020 | 13 July 2020 | 1 | What is money for, if not for this? via Campaign Brief |
| Photoplay Seen in credits | production | 13 July 2020 | 13 July 2020 | 1 | What is money for, if not for this? via Campaign Brief |
| Squeak E Clean Seen in credits | audio | 13 July 2020 | 13 July 2020 | 1 | What is money for, if not for this? via Campaign Brief |
| Will O_Rourke Seen in credits | production | 26 Nov 2019 | 26 Nov 2019 | 1 | Break up via Campaign Brief |
| Zenith Optimedia Seen in credits | media | 26 Nov 2019 | 26 Nov 2019 | 1 | Break up via Campaign Brief |
| Bang PR Seen in credits | PR | 26 Nov 2019 | 26 Nov 2019 | 1 | Break up via Campaign Brief |
| Christoff Botha Seen in credits | media | 8 Aug 2019 | 8 Aug 2019 | 1 | campaign via Campaign Brief |
| AMV BBDO Seen in credits | creative | 9 Apr 2018 | 9 Apr 2018 | 1 | Tomorrow via LBB |
| The Pool Collective Seen in credits | production | 9 Apr 2018 | 9 Apr 2018 | 1 | Tomorrow via LBB |
| The Editors Seen in credits | post-production | 9 Apr 2018 | 9 Apr 2018 | 1 | Tomorrow via LBB |
Also credited People named once in NAB campaign credits
Natalie Lockwood (Chief Marketing Officer, NAB, Campaign Brief) · Elly Bloom (Executive Business and Private Bank Marketing, NAB, Campaign Brief) · David Hirsch (Executive Personal Bank Marketing, NAB, Campaign Brief) · Tony Tsianakas (Executive Group Brand, NAB, Campaign Brief) · Matt Stoddart (Executive Creative Director, TBWA, Campaign Brief) · Ben Ryding (Creative, TBWA, Campaign Brief) · Claudia Sarosiek (Creative, TBWA, Campaign Brief) · Ricci Meldrum (Managing Director, TBWA, Campaign Brief) · Jade Mittermair (Senior Business Director, Sarah Tukua, Campaign Brief) · Sarah Cox (Senior Business Director, Sarah Tukua, Campaign Brief) · Nicola Draschl (Business Director, Sarah Tukua, Campaign Brief) · Sophie Ford (Senior Business Manager, Sarah Tukua, Campaign Brief) · Primrose Laurie (Business Manager, Sarah Tukua, Campaign Brief) · Anita Condello (Business Manager, Sarah Tukua, Campaign Brief) · Elly Liley (Chief Strategy Officer, Sarah Tukua, Campaign Brief) · Zac Martin (Planning Director, Sarah Tukua, Campaign Brief) · Joel Morgan (Head Content Producer, Sarah Tukua, Campaign Brief) · Melina Flood (Senior Producer, Sarah Tukua, Campaign Brief) · Alana Taylor (Producer, Sarah Tukua, Campaign Brief) · Caitlin Gmehling (Design Lead, Sarah Tukua, Campaign Brief) · Beatrice Pegard (Director, Sweetshop, Campaign Brief) · Chris Solomon (Managing Director, Mindshare, Campaign Brief) · Gavin Gibson (Chief Product Officer, Tess Eastcott, Campaign Brief) · Dom Dipple (Group Strategy Director, Tess Eastcott, Campaign Brief) · Laura Fell (Head of Planning, Tess Eastcott, Campaign Brief) · Alex Fleming (Group Planning Director, Tess Eastcott, Campaign Brief) · Leah Armstrong (Group Investment Director, Tess Eastcott, Campaign Brief) · Leah Moriarty (Implementation & Activation Associate Director, Tess Eastcott, Campaign Brief) · Derya Parbo (Implementation & Activation Associate Director, Tess Eastcott, Campaign Brief) · Marcus Perham (Connections Planning Director, Tess Eastcott, Campaign Brief) · Autumn Martin (Group Performance Director, Tess Eastcott, Campaign Brief) · Lachlan Davis (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Santosh Saran (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Chris Mizeracki (Implementation & Activation Director, Tess Eastcott, Campaign Brief) · Kay Pawson (Executive Personal Bank Marketing, acting, NAB, Campaign Brief) · Susanna Hondrokostas (Head of Group Brand, acting, NAB, Campaign Brief) · Billy Plumber (Photography, Rumble, Campaign Brief) · Leah Moriarty Implementation (Implementation & Activation Associate Director, Tess Eastcott, B&T) · Suzana Ristevski (Chief Marketing Officer, NAB, Campaign Brief) · Ben Knighton (Head of Group Brand, NAB, Campaign Brief) · Sue Brailsford (Manager, Brand & Sponsorship Communications, NAB, Campaign Brief) · Kipling Zubevich (General Manager, Business Marketing, NAB, Campaign Brief) · Bryan Leong (Marketing Director, Micro & Small Business, NAB, Campaign Brief) · Anastasia Tselikas (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Eliza Downie (Analyst, Creative & Content, NAB, Campaign Brief) · Simon O’Connor (Head of Creative & Content, Daniel Hill, Campaign Brief) · Rob Lee (Director, Emerging Marketing, NAB, Campaign Brief) · Johannes Samson (Consultant, Creative & Content, NAB, Campaign Brief) · Amelia Havlik (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Lucy Ryan (Senior Consultant, Creative and Content, NAB, Campaign Brief) · Cetty Verga (Head of Creative & Content, Christoff Botha, Campaign Brief) · James McGrath (Creative Chairman, Clemenger BBDO, Campaign Brief) · Ant Keogh (Executive Creative Director, Clemenger BBDO, Campaign Brief) · Paul Rees-Jones (Executive Planning Director, Clemenger BBDO, Campaign Brief) · Simon Lamplough (Group Account Director, Clemenger BBDO, Campaign Brief) · Kelly Richardson (Account Director, Clemenger BBDO, Campaign Brief) · Kate McCarthy (Account Manager, Clemenger BBDO, Campaign Brief) · Sonia von Bibra (Executive Producer, Clemenger BBDO, Campaign Brief) · Faycal Ben Abdellaziz (Head of Group Brand, NAB, Campaign Brief) · Nadine Mannering (Brand Squad Lead, NAB, Campaign Brief) · Gary Freedman (Director, Revolver, Campaign Brief) · Alex Taussig (Senior Producer, Revolver, Campaign Brief) · Michael Ritchie (Managing Director, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Germain McMicking (DoP/Cinematographer, Revolver, Campaign Brief) · Jack Hutchings (Editor, Revolver, Campaign Brief) · Tim Parrington (Editor, Revolver, Campaign Brief) · John Laurie (Photographer, Photoplay, Campaign Brief) · Ross Colebatch (Photography Producer, Photoplay, Campaign Brief) · Alison Lydiard (Photography Producer, Photoplay, Campaign Brief) · Paul LeCouter (Sound Designer/Engineer, Squeak E Clean, Campaign Brief) · Ceri Davies (Executive Producer, Squeak E Clean, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Sept 2022 | 21 Sept 2022 | retention | Clems' Eg+ Australia | confirmed | via B&T | ||||
| 18 Oct 2021 | 18 Oct 2021 | retention | media | Mindshare | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Susanna Hondrokostas | Head of Group Brand, Acting | 8 July 2019 | Now |
| Suzana Ristevski | Chief Marketing Officer | 8 July 2019 | 8 Sept 2025 |
| Ben Knighton | Head of Group Brand | 8 July 2019 | 18 Aug 2022 |
| Sue Brailsford | Manager, Brand & Sponsorship Communications | 8 July 2019 | 2 Feb 2026 |
| Kipling Zubevich | General Manager, Business Marketing | 22 July 2019 | 22 July 2019 |
| Bryan Leong | Marketing Director, Micro & Small Business | 22 July 2019 | 22 July 2019 |
| Sheena Sudra | DIrector, Home Owner Marketing | 8 Aug 2019 | 15 June 2023 |
| Rob Lee | Director, Emerging Marketing | 8 Aug 2019 | 8 Aug 2019 |
| Faycal Ben Abdellaziz | Head of Group Brand | 13 July 2020 | 13 July 2020 |
| Nadine Mannering | Brand Squad Lead | 13 July 2020 | 13 July 2020 |
| Natalie Lockwood | CMO | 11 Nov 2024 | Now |
| Elly Bloom | Executive Business and Private Bank Marketing | 11 Jan 2026 | Now |
| Kay Pawson | Executive Personal Bank Marketing, Acting | 11 Jan 2026 | Now |
| Natalie Lockwood | Chief Marketing Officer | 12 Jan 2026 | Now |
| David Hirsch | Executive Personal Bank Marketing | 1 Mar 2026 | Now |
| Tony Tsianakas | Executive Group Brand | 1 Mar 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
