Open Universities Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Open Universities Australia: Hatched (media, since 29 May 2019). Agency changes reported since 2016: 0. Last reported move: 29 May 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Hatched (media) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 29 May 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

The Royals The RoyalsSeen in credits only
creative, credited 11 Apr 2022 to 4 May 2022 · 2 campaigns
Latest: campaign via Campaign Brief

Vacant on record

media

Hatched HatchedConfirmed appointment
media, 29 May 2019 to now · 7 yr 5 mth
Sources: Mumbrella

HatchedConfirmed · 7 yr 5 mth

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
media	HatchedCurrent	29 May 2019	Now	7.4	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Open Universities Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Open Universities Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
The Royals Seen in credits	creative	11 Apr 2022	4 May 2022	2	campaign via Campaign Brief
Hatched Seen in credits	media	11 Apr 2022	4 May 2022	2	campaign via Campaign Brief
Pixel Seen in credits	production	11 Apr 2022	4 May 2022	2	campaign via Campaign Brief
Squeak E. Clean Studios Seen in credits	audio	11 Apr 2022	11 Apr 2022	1	campaign via Campaign Brief

Also credited People named once in Open Universities Australia campaign credits

Catherine Reynolds (Chief Commercial Officer, Open Universities Australia, Campaign Brief) · Samantha Licciardi (Head of Consumer Marketing, Open Universities Australia, Campaign Brief) · Andrew Goldsmith (Director, Pixel, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
29 May 2019	29 May 2019	appointment	media		Hatched			confirmed	via Mumbrella

Marketing leaders

Person	Title	From	To
Samantha Licciardi	Head of Consumer Marketing	11 Apr 2022	11 Apr 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.