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Agencies › The Royals

The Royals

The Royals is a creative agency. AccountMoves records 17 account wins, 1 loss and 0 retentions, and 17 current clients including Australian Unity, Bakers Delight, Bega Group, Coopers, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Nick Cummins (Executive Creative Director), Stuart Nightingale (Creative Director), Alberto Talegon (Snr. Art Director), Andrew Reeves (Head of Strategy), Stu Turner (Executive Creative Director), Luke Danzig (Art Director), Emma Harrison (Business Director), Mikael Perhirin (Experience Design Director), Dan Beaumont (Managing Partner), Sebastian Vizor (Executive Creative Director), Steve O’Farrell (Managing Partner), Andrew Siwka (Managing Partner) · 25 people recorded in total

Career W-L17-1
Retained0
Net $m+0.0
Clients17
2026 rank48

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262000.00.00.048
20242000.00.00.044
20231000.00.00.0100
20223000.00.00.012
20212000.00.00.027
20204100.00.00.05
20182000.00.00.023
20171000.00.00.064
Career17100.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Australian Unitycreative9 Aug 20233.2
Bakers Delightcreative29 July 20188.2
Bega Groupcreative12 June 20242.3
Coopersunspecified25 Aug 20206.1
Coopersunspecified24 Aug 20206.1
Dairy Farmerscreative12 June 20242.3
Deliveroocreative22 Mar 20224.6
Don Smallgoodscreative1 May 20224.5
Grill’dcreative29 Oct 20188.0
Guide Dogs Australiacreative27 Feb 20224.6
Ovolo Hotelsunspecified13 Aug 20260.2
Pepper Moneycreative15 Apr 20260.5
Pet Food Supplier Ivory Coatcreative6 Dec 20214.9
Prospacreative13 Oct 20215.0
Sensiscreative6 Oct 20206.0
Yellowunspecified5 Oct 20206.0
iSelectcreative12 Nov 20178.9

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 2.1 per quote (league)

AGENCY SAYS O’Farrell said The Royals was pleased to take on Ovolo Hotels.
Steve O’Farrell on Ovolo Hotels · the move · via Campaign Brief, 13 Aug 2026 · paraphrased
AGENCY SAYS Siwka said The Royals was excited to take on Pepper Money, and flagged big plans for the next phase.
ambitiousexcitedpurpose
Andrew Siwka on Pepper Money · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
WHY THEY WON Johns said The Royals stood out for a close cultural match, a collaborative way of working and a record of commercial results.
cultural fitpartnershipeffectivenessambitiousprivilege
Dan Johns on Pepper Money · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
AGENCY SAYS O’Farrell said The Royals was delighted to take on Dairy Farmers.
delighted
Steve O’Farrell on Dairy Farmers · the move · via Campaign Brief, 12 June 2024 · paraphrased
WHY THEY WON Falkingham pointed to sharp strategic thinking, a close cultural match and the strength of its creative ideas as the reasons for choosing The Royals.
strategic thinkingcultural fitcreativityelevate
Billy Falkingham on Australian Unity · the move · via Mediaweek, 9 Aug 2023 · paraphrased
AGENCY SAYS Beaumont said The Royals was thrilled to take on Deliveroo.
can't waitexcitedpassionatethrilled
Dan Beaumont on Deliveroo · the move · via Campaign Brief, 23 Mar 2022 · paraphrased
WHY THEY WON Wilson said The Royals stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeopleexcited
Laura Wilson on Deliveroo · the move · via B&T, 22 Mar 2022 · paraphrased
WHY THEY WON Spendlove welcomed the appointment of The Royals without spelling out a specific reason.
Charlie Spendlove on Guide Dogs Australia · the move · via Campaign Brief, 28 Feb 2022 · paraphrased
AGENCY SAYS Beaumont said The Royals was excited to take on Guide Dogs Australia, and flagged big plans for the next phase.
excitedpotential
Dan Beaumont on Guide Dogs Australia · the move · via Campaign Brief, 28 Feb 2022 · paraphrased
WHY THEY WON Wheeler said The Royals stood out for the strength of its creative ideas, a record of commercial results and its data and technology capability.
creativityeffectivenessdata and technologyboldexcited
Josh Wheeler on Pet Food Supplier Ivory Coat · the move · via B&T, 6 Dec 2021 · paraphrased
WHY THEY WON Kytic said The Royals stood out for strong chemistry with the client team and a clear grasp of the customer and category.
chemistryaudience understanding
Deborah Kytic on Prospa · the move · via Campaign Brief, 13 Oct 2021 · paraphrased
AGENCY SAYS Beaumont said The Royals was excited to take on Prospa, and flagged big plans for the next phase.
ambitiousexcitednext level
Dan Beaumont on Prospa · the move · via Campaign Brief, 13 Oct 2021 · paraphrased
WHY THEY WON Allan pointed to the quality of its people and a clear grasp of the customer and category as the reasons for choosing The Royals.
peopleaudience understandingexcited
John Allan on Sensis · the move · via Campaign Brief, 6 Oct 2020 · paraphrased
WHY THEY WON Pearce welcomed the appointment of The Royals without spelling out a specific reason.
delighted
Cam Pearce on Coopers · the move · via Campaign Brief, 25 Aug 2020 · paraphrased
AGENCY SAYS Beaumont said The Royals was honoured to take on Coopers, and talked up the brand's standing.
honourediconic
Dan Beaumont on Coopers · the move · via Campaign Brief, 25 Aug 2020 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
29 Oct 2024Dairy Farmers SEEN IN CREDITScreativeStart with OomphCampaign Brief
5 Feb 2026Don Smallgoods SEEN IN CREDITScreativeCampaign Brief
28 Aug 2025More SEEN IN CREDITScreativeMediaweek
11 Aug 2025Australian Unity SEEN IN CREDITScreativerewrites the rules of livingMediaweek
17 Oct 2024McMillan Shakespeare SEEN IN CREDITScreativeCampaign Brief
19 Aug 2024Smartpay SEEN IN CREDITScreativeHands On For Business PaymentsB&T
24 June 2026Victorian Gambling and Casino Control Commission SEEN IN CREDITScreativeDumb ThumbCampaign Brief
29 Nov 2016Lion Dairy & Drinks SEEN IN CREDITScreativeB&T
31 Jan 2017Ipoh SEEN IN CREDITScreativeB&T
6 Feb 2017The Equality Campaign SEEN IN CREDITScreativeB&T
25 Oct 2023Snackbrands Australia SEEN IN CREDITScreativeCampaign Brief
19 Sept 2017Melbourne Racing Club SEEN IN CREDITScreativeB&T
31 Oct 2018Grill’d SEEN IN CREDITScreativeB&T
30 Sept 2019Charles Darwin University SEEN IN CREDITScreativeCampaign Brief
8 Mar 2021Athena Home Loans SEEN IN CREDITScreativePerfect MatchCampaign Brief
24 Feb 2020Coates Hire SEEN IN CREDITScreativeCampaign Brief
23 Apr 2020Household Capital SEEN IN CREDITScreativeCampaign Brief
13 Oct 2020Wild Secrets SEEN IN CREDITScreativeCampaign Brief
10 Jan 2022MyState Bank SEEN IN CREDITScreativeNumbers and FeelingsCampaign Brief
17 Dec 2020Koh SEEN IN CREDITScreativeCampaign Brief
3 Mar 2021Finspo SEEN IN CREDITScreativeCampaign Brief
19 July 2021Dr Oetker SEEN IN CREDITScreativeHappies the hungriesCampaign Brief
27 July 2021Koala Furniture SEEN IN CREDITScreativeCampaign Brief
1 Oct 2021Coates SEEN IN CREDITScreativePortal-looCampaign Brief
10 Apr 2022Open Universities Australia SEEN IN CREDITScreativeHere To Guide You ThereB&T
4 May 2022Open Universities Australia SEEN IN CREDITScreativeLBB
4 Aug 2022Real Pet Food Company SEEN IN CREDITScreativeCampaign Brief
6 Aug 2023Tangerine SEEN IN CREDITScreativeLBB
22 Nov 2023The Brain Cancer Centre SEEN IN CREDITScreativeThe Public DiagnosisCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
13 Aug 2026Ovolo HotelsWon
15 Apr 2026Pepper MoneycreativeWon
12 June 2024Dairy FarmerscreativeWon
12 June 2024Bega GroupcreativeWon
9 Aug 2023Australian UnitycreativeWon
1 May 2022Don SmallgoodscreativeWon
22 Mar 2022DeliveroocreativeWon
27 Feb 2022Guide Dogs AustraliacreativeWon
6 Dec 2021Pet Food Supplier Ivory CoatcreativeWon
13 Oct 2021ProspacreativeWon
14 Dec 2020World Vision AustraliacreativeLostM+C Saatchi
6 Oct 2020SensiscreativeWon
5 Oct 2020YellowWon
25 Aug 2020CoopersWon
24 Aug 2020CoopersWon
29 Oct 2018Grill’dcreativeWon
29 July 2018Bakers DelightcreativeWon
12 Nov 2017iSelectcreativeWon