Penfolds
As at 16 Oct 2026, AccountMoves records 1 current agency for Penfolds: Assembled Media (media, since 6 Oct 2025). Agency changes reported since 2016: 0. Last reported move: 6 Oct 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Assembled Media (media) Small roster
Last review on record: 6 Oct 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, 6 Oct 2025 to now · 1 yr
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Assembled MediaCurrent | 6 Oct 2025 | Now | 1.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Penfolds since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 Oct 2025 | 6 Oct 2025 | appointment | media | Assembled Media | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.