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Brands › Powershop

Powershop

As at 16 Oct 2026, AccountMoves records 1 current agency for Powershop: Magic (digital, since 29 Mar 2022). Agency changes reported since 2016: 0. Last reported move: 29 Mar 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Magic (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 29 Mar 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
whiteGREY Melbourne whiteGREY MelbourneSeen in credits only
media, credited 21 Aug 2019 · 1 campaign
Latest: Free Power Mode via Campaign BriefMedia33 Media33Seen in credits only
media, credited 21 Aug 2019 · 1 campaign
Latest: Free Power Mode via Campaign Brief
Vacant on record
digital
Magic MagicConfirmed appointment
digital, 29 Mar 2022 to now · 4 yr 7 mth
Sources: Mediaweek
MagicConfirmed · 4 yr 7 mth
PR
Character & Distinction Character & DistinctionSeen in credits only
PR, credited 21 Aug 2019 · 1 campaign
Latest: Free Power Mode via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalMagicCurrent29 Mar 2022Now4.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Powershop since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Powershop campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
whiteGREY Melbourne Seen in creditsmedia21 Aug 201921 Aug 20191Free Power Mode via Campaign Brief
Media33 Seen in creditsmedia21 Aug 201921 Aug 20191Free Power Mode via Campaign Brief
Character & Distinction Seen in creditsPR21 Aug 201921 Aug 20191Free Power Mode via Campaign Brief
The OTTO Empire Seen in creditsother21 Aug 201921 Aug 20191Free Power Mode via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
29 Mar 202229 Mar 2022appointmentdigitalMagicconfirmedvia Mediaweek

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON McEwan pointed to a record of commercial results, its data and technology capability and a clear grasp of the customer and category as the reasons for choosing Magic.
effectivenessdata and technologyaudience understandingambitiousexcited
Nathan McEwan · the move · via Mediaweek, 29 Mar 2022 · paraphrased