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Brands › Primo Foods

Primo Foods

As at 16 Oct 2026, AccountMoves records 1 current agency for Primo Foods: DO. (creative, since 1 Aug 2025). Agency changes reported since 2016: 0. Last reported move: 1 Aug 2025. Based on reported moves only, with sources.

Marketing lead: Susanna Polycarpou (General Manager Marketing & Innovation, since 1 Aug 2025) · Total appointments: 1

Roster: DO. (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 1 Aug 2025 · Marketing lead since: 1 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The General Store The General StoreSeen in credits only
creative, credited 26 Apr 2022 · 1 campaign
Latest: Packed Full of Fun via Campaign BriefDO. DO.Confirmed appointment
creative, 1 Aug 2025 to now · 1 yr 2 mth
Sources: Campaign Brief
DO.Confirmed · 1 yr 2 mth
media
Avenue C Avenue CSeen in credits only
media, credited 26 Apr 2022 · 1 campaign
Latest: Packed Full of Fun via Campaign Brief
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDO.Current1 Aug 2025Now1.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Primo Foods since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Primo Foods campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The General Store Seen in creditscreative26 Apr 202226 Apr 20221Packed Full of Fun via Campaign Brief
Avenue C Seen in creditsmedia26 Apr 202226 Apr 20221Packed Full of Fun via Campaign Brief
Generator United & T&DA (Director: Colin Renshaw) Seen in creditsproduction26 Apr 202226 Apr 20221Packed Full of Fun via Campaign Brief
Squeak E. Clean Studios Seen in creditsaudio26 Apr 202226 Apr 20221Packed Full of Fun via Campaign Brief

Also credited People named once in Primo Foods campaign credits

Amy Hiscock (Marketing Director Primo Foods, Primo Foods, Campaign Brief) · James Shepherd (Senior Brand Manager Primo Foods, Primo Foods, Campaign Brief) · Tiina Raikko (Consumer Insights Manager Primo Foods, Primo Foods, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 Aug 20251 Aug 2025appointmentcreativeDO.confirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Amy HiscockMarketing Director Primo Foods26 Apr 202226 Apr 2022
James ShepherdSenior Brand Manager Primo Foods26 Apr 202226 Apr 2022
Susanna PolycarpouGeneral Manager Marketing & Innovation1 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Polycarpou said DO. stood out for a close cultural match, sharp strategic thinking and the strength of its creative ideas.
cultural fitstrategic thinkingcreativity
Susanna Polycarpou · the move · via Campaign Brief, 1 Aug 2025 · paraphrased