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Brands › RAC

RAC

As at 16 Oct 2026, AccountMoves records 1 current agency for RAC: The Brand Agency (creative, since 15 May 2025). Agency changes reported since 2016: 0. Last reported move: 15 May 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Brand Agency (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 15 May 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Brand Agency The Brand AgencyConfirmed appointment
creative, 15 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
The Brand AgencyConfirmed · 1 yr 5 mth
media
Group Yellow (IPG Mediabrands) Group Yellow (IPG Mediabrands)Seen in credits only
media, credited 12 Sept 2022 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe Brand AgencyCurrent15 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for RAC since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on RAC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Brand Agency Seen in creditscreative12 Sept 202212 Sept 20221campaign via Campaign Brief
Tony Simmons Seen in creditscreative12 Sept 202212 Sept 20221campaign via Campaign Brief
Group Yellow (IPG Mediabrands) Seen in creditsmedia12 Sept 202212 Sept 20221campaign via Campaign Brief
‘Flow’ Performed by Crooked Colours Seen in creditsaudio12 Sept 202212 Sept 20221campaign via Campaign Brief

Also credited People named once in RAC campaign credits

Haylee Felton (General Manager Brand and Marketing, RAC, Campaign Brief) · Susan Maxwell-Leigh (Senior Manager, Brand Strategy & Planning, RAC, Campaign Brief) · Rebecca Whittle (Brand Communications Manager, RAC, Campaign Brief) · Dean Hunt (Executive Creative Director, The Brand Agency, Campaign Brief) · Ellen Treharne (Art Director, The Brand Agency, Campaign Brief) · Anneliese Sullivan (Copywriters, The Brand Agency, Campaign Brief) · Dan Debuf (Copywriters, The Brand Agency, Campaign Brief) · Dan Agostino (Head of Design, Tony Simmons, Campaign Brief) · George Cooke (Designer, Tony Simmons, Campaign Brief) · Marcie Greenall (Designer, Tony Simmons, Campaign Brief) · Hannah Muirhead (Head of Brand Strategy, Tony Simmons, Campaign Brief) · Reyne Thomson (Senior Account Director, Tony Simmons, Campaign Brief) · Felicity Gordon (Account Manager, Tony Simmons, Campaign Brief) · Lili Gadsby (Account Executive, Tony Simmons, Campaign Brief) · Heather Lawson (General Manager, Group Yellow (IPG Mediabrands), Campaign Brief) · Brianna Wells (Head of Partnerships, Group Yellow (IPG Mediabrands), Campaign Brief) · Tia Sullivan (Investment Partnership Executive, Group Yellow (IPG Mediabrands), Campaign Brief) · Kate Downie (Executive Producer, Beautiful Pictures, Campaign Brief) · Elliot Nieves (DOP, Beautiful Pictures, Campaign Brief) · Saxon Wright (Offline Editor, Beautiful Pictures, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 May 202515 May 2025appointmentcreativeThe Brand Agencyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Haylee FeltonGeneral Manager Brand and Marketing12 Sept 202212 Sept 2022
Susan Maxwell-LeighSenior Manager, Brand Strategy & Planning12 Sept 202212 Sept 2022
Rebecca WhittleBrand Communications Manager12 Sept 202212 Sept 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.