RAC
As at 16 Oct 2026, AccountMoves records 1 current agency for RAC: The Brand Agency (creative, since 15 May 2025). Agency changes reported since 2016: 0. Last reported move: 15 May 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: The Brand Agency (creative) Small roster
Last review on record: 15 May 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 15 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
media, credited 12 Sept 2022 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The Brand AgencyCurrent | 15 May 2025 | Now | 1.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for RAC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on RAC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Brand Agency Seen in credits | creative | 12 Sept 2022 | 12 Sept 2022 | 1 | campaign via Campaign Brief |
| Tony Simmons Seen in credits | creative | 12 Sept 2022 | 12 Sept 2022 | 1 | campaign via Campaign Brief |
| Group Yellow (IPG Mediabrands) Seen in credits | media | 12 Sept 2022 | 12 Sept 2022 | 1 | campaign via Campaign Brief |
| ‘Flow’ Performed by Crooked Colours Seen in credits | audio | 12 Sept 2022 | 12 Sept 2022 | 1 | campaign via Campaign Brief |
Also credited People named once in RAC campaign credits
Haylee Felton (General Manager Brand and Marketing, RAC, Campaign Brief) · Susan Maxwell-Leigh (Senior Manager, Brand Strategy & Planning, RAC, Campaign Brief) · Rebecca Whittle (Brand Communications Manager, RAC, Campaign Brief) · Dean Hunt (Executive Creative Director, The Brand Agency, Campaign Brief) · Ellen Treharne (Art Director, The Brand Agency, Campaign Brief) · Anneliese Sullivan (Copywriters, The Brand Agency, Campaign Brief) · Dan Debuf (Copywriters, The Brand Agency, Campaign Brief) · Dan Agostino (Head of Design, Tony Simmons, Campaign Brief) · George Cooke (Designer, Tony Simmons, Campaign Brief) · Marcie Greenall (Designer, Tony Simmons, Campaign Brief) · Hannah Muirhead (Head of Brand Strategy, Tony Simmons, Campaign Brief) · Reyne Thomson (Senior Account Director, Tony Simmons, Campaign Brief) · Felicity Gordon (Account Manager, Tony Simmons, Campaign Brief) · Lili Gadsby (Account Executive, Tony Simmons, Campaign Brief) · Heather Lawson (General Manager, Group Yellow (IPG Mediabrands), Campaign Brief) · Brianna Wells (Head of Partnerships, Group Yellow (IPG Mediabrands), Campaign Brief) · Tia Sullivan (Investment Partnership Executive, Group Yellow (IPG Mediabrands), Campaign Brief) · Kate Downie (Executive Producer, Beautiful Pictures, Campaign Brief) · Elliot Nieves (DOP, Beautiful Pictures, Campaign Brief) · Saxon Wright (Offline Editor, Beautiful Pictures, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 15 May 2025 | 15 May 2025 | appointment | creative | The Brand Agency | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Haylee Felton | General Manager Brand and Marketing | 12 Sept 2022 | 12 Sept 2022 |
| Susan Maxwell-Leigh | Senior Manager, Brand Strategy & Planning | 12 Sept 2022 | 12 Sept 2022 |
| Rebecca Whittle | Brand Communications Manager | 12 Sept 2022 | 12 Sept 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
