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Brands › RACV

RACV

As at 16 Oct 2026, AccountMoves records 1 current agency for RACV: Dig Agency (creative, since 19 Sept 2022). Agency changes reported since 2016: 0. Last reported move: 19 Sept 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Dig Agency (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 19 Sept 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 6 Feb 2019 · 1 campaign
Latest: campaign via LBBDig Agency Dig AgencyConfirmed appointment
creative, 19 Sept 2022 to now · 4 yr 1 mth
Sources: Campaign Brief
Dig AgencyConfirmed · 4 yr 1 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDig AgencyCurrent19 Sept 2022Now4.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for RACV since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on RACV campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Clemenger BBDO Australia Seen in creditscreative6 Feb 20196 Feb 20191campaign via LBB
FINCH Seen in creditsproduction6 Feb 20196 Feb 20191campaign via LBB
ARC (Recruitment Seen in creditspost-production6 Feb 20196 Feb 20191campaign via LBB

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
19 Sept 202219 Sept 2022appointmentcreativeDig Agencyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Megan PowellGeneral Manager Brand and Marketing19 Sept 202219 Sept 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Powell credited Dig Agency with the quality of its people, the strength of its creative ideas and a record of commercial results.
peoplecreativityeffectivenessdelighted
Megan Powell · the move · via Campaign Brief, 19 Sept 2022 · paraphrased