16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Raw C

Raw C

As at 16 Oct 2026, AccountMoves records 1 current agency for Raw C: Bastion (media, since 11 Dec 2025). Agency changes reported since 2016: 0. Last reported move: 11 Dec 2025. Based on reported moves only, with sources.

Marketing lead: Samantha Hansen (Marketing Director, since 26 Feb 2026) · Total appointments: 1

Roster: Bastion (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Dec 2025 · Marketing lead since: 26 Feb 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Bastion BastionConfirmed appointment
media, 11 Dec 2025 to now · 10 mth
Sources: Campaign Brief
BastionConfirmed · 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaBastionCurrent11 Dec 2025Now0.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Raw C since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Dec 202511 Dec 2025appointmentmediaBastionconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Samantha HansenMarketing Director11 Dec 2025Now
Samantha HansenMarketing Director26 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Robinson said Bastion saw room to reach people on a human level in a category full of functional claims, and that the platform sets Raw C up for long-term growth.
Matt Robinson · via Campaign Brief, 26 Feb 2026 · paraphrased
WHY THEY WON Hansen said Bastion stood out for sharp strategic thinking, a collaborative way of working and a close cultural match.
strategic thinkingpartnershipcultural fitexcited
Samantha Hansen · the move · via Campaign Brief, 11 Dec 2025 · paraphrased
AGENCY SAYS Cherry said Bastion was pleased to take on Raw C, and flagged big plans for the next phase.
ambitious
Anna Cherry · the move · via Campaign Brief, 11 Dec 2025 · paraphrased