Royal Agricultural Society of NSW
As at 16 Oct 2026, AccountMoves records 1 current agency for Royal Agricultural Society of NSW: Orchard (digital, since 4 Nov 2024). Agency changes reported since 2016: 0. Last reported move: 4 Nov 2024. Based on reported moves only, with sources.
Marketing lead: Frances Jewell (Head of Marketing, since 21 Mar 2024) · Total appointments: 1
Roster: Orchard (digital) Small roster
Last review on record: 4 Nov 2024 · Marketing lead since: 21 Mar 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 21 Mar 2024 · 1 campaign
Latest: campaign via Campaign Brief
media, credited 21 Mar 2024 · 1 campaign
Latest: campaign via Campaign Brief
digital, 4 Nov 2024 to now · 1 yr 11 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | OrchardCurrent | 4 Nov 2024 | Now | 1.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Royal Agricultural Society of NSW since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Royal Agricultural Society of NSW campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Connecting Plots Seen in credits | creative | 21 Mar 2024 | 21 Mar 2024 | 1 | campaign via Campaign Brief |
| Pearman Seen in credits | media | 21 Mar 2024 | 21 Mar 2024 | 1 | campaign via Campaign Brief |
Also credited People named once in Royal Agricultural Society of NSW campaign credits
Gemma Barr (Marketing Manager, Agriculture and SRES, Royal Agricultural Society of NSW, Campaign Brief) · Jonti Groth (Art Director, Campaign Brief) · Phil Barnes (Copywriter, Campaign Brief) · Jessica Brackstone (Strategist, Campaign Brief) · Alana Spinelli (Account DIrector, Campaign Brief) · Sarah Miller (Creative Operations Director, Campaign Brief) · Rachel Smith Heernan (Senior Integrated Producer, Campaign Brief) · Blair Palmer (Lead Integrated Designer, Campaign Brief) · Vickie Rodriguez (Senior Motion Graphic Designer, Campaign Brief) · Gerry Buzzo (Integrated Designer, Campaign Brief) · Tara Lamond (Group Business Director, Pearman, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 Nov 2024 | 4 Nov 2024 | appointment | digital | Orchard | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Frances Jewell | Head of Marketing | 21 Mar 2024 | Now |
| Gemma Barr | Marketing Manager, Agriculture and SRES | 21 Mar 2024 | Now |