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Brands › SBS

SBS

As at 16 Oct 2026, AccountMoves records 1 current agency for SBS: Hearts & Science (media, since 13 Apr 2023). Agency changes reported since 2016: 0. Last reported move: 13 Apr 2023. Based on reported moves only, with sources.

Marketing lead: Jane Palfreyman (Chief Marketing and Commercial Officer, since 14 May 2025) · Total appointments: 2

Roster: Hearts & Science (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 13 Apr 2023 · Marketing lead since: 14 May 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
SBS SBSSeen in credits only
creative, credited 17 Nov 2021 · 1 campaign
Latest: campaign via LBB
Droga5 Droga5Seen in credits only
creative, credited 14 May 2025 · 2 campaigns
Latest: campaign via B&T
Droga5Seen in credits · 1 yr 5 mth
media
Zenith ZenithConfirmed appointment
media, 21 Jan 2021 to 13 Apr 2023 · 2 yr 3 mth
Sources: Mediaweek
Hearts & Science Hearts & ScienceConfirmed appointment
media, 13 Apr 2023 to now · 3 yr 6 mth
Sources: Mumbrella
Hearts & ScienceConfirmed · 3 yr 6 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaHearts & ScienceCurrent13 Apr 2023Now3.50
mediaZenith21 Jan 202113 Apr 20232.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for SBS since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on SBS campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 Seen in creditscreative14 May 202514 May 20252campaign via B&T
The Sweetshop Seen in creditsproduction14 May 202514 May 20252campaign via B&T
ARC @arc_site Seen in creditspost-production14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief
Hearts Seen in creditsmedia14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief
SBS Seen in creditscreative17 Nov 202117 Nov 20211campaign via LBB
SBS Seen in creditsproduction17 Nov 202117 Nov 20211campaign via LBB
SBS Seen in creditsaudio17 Nov 202117 Nov 20211campaign via LBB
SBS Seen in creditspost-production17 Nov 202117 Nov 20211campaign via LBB

Also credited People named once in SBS campaign credits

Jane Palfreyman (Chief Marketing and Commercial Officer, SBS, Campaign Brief) · Joel Noble (Head of Creative, SBS, Campaign Brief) · Uma Oldham (Head of Marketing and Media, SBS, Campaign Brief) · Becky Honey (Project Lead, SBS, Campaign Brief) · Lauren Phelan (Marketing Manager, SBS, Campaign Brief) · Peter Jeffs (Creative Manager, SBS, Campaign Brief) · Amanda Galkin (Producer, SBS, Campaign Brief) · Tara Ford (Chief Creative Officer APAC, Droga5, Campaign Brief) · Belinda Drew (Chief Client Officer, Droga5, Campaign Brief) · Barbara Humphries (Executive Creative Director, Droga5, Campaign Brief) · Sam Dickson (Creative Director, Droga5, Campaign Brief) · Cameron Bell (Creative Director, Droga5, Campaign Brief) · Lennie Galloway (Associate Creative Director, Droga5, Campaign Brief) · Thomas Gledhill (Associate Creative Director, Droga5, Campaign Brief) · Ben De Castella (Head of Strategy, Droga5, Campaign Brief) · Elliot Liebermann (Senior Producer, Droga5, Campaign Brief) · Samar Karim (Senior Business Director, Droga5, Campaign Brief) · Damien Shatford (Director, The Sweetshop, Campaign Brief) · Allison Lockwood (Producer, The Sweetshop, Campaign Brief) · Edward Pontifex (Co-Managing Director, The Sweetshop, Campaign Brief) · Greg Fyson (Co-Managing Director, The Sweetshop, Campaign Brief) · Kate Roydhouse (Executive Producer, The Sweetshop, Campaign Brief) · Ross Giardina (DOP, The Sweetshop, Campaign Brief) · Mile Pitt (Art Director, The Sweetshop, Campaign Brief) · Michael Malherbe (Stills Photographer, The Sweetshop, Campaign Brief) · Daniel Bradford Fry (Executive Producer, ARC @arc_site, Campaign Brief) · Sally Quade (Producer, ARC @arc_site, Campaign Brief) · Lucas Baynes (Editor, ARC @arc_site, Campaign Brief) · Fergus Rotherham (Colourist, ARC @arc_site, Campaign Brief) · Adrian Sergovich (Music Creative Director, Max Wyld, Campaign Brief) · Simon Kane (Sound Designer, Max Wyld, Campaign Brief) · Katrina Aquilia (Executive Producer, Max Wyld, Campaign Brief) · Blake Power (Group Business Director, Hearts, Campaign Brief) · Oliver Woodrow (Account Director, Hearts, Campaign Brief) · Stig Bell (Director of people and culture at SBS, SBS, B&T) · Alex Conomos (Marketing manager, Brand, SBS, B&T) · Ashleigh Lane (Art director, SBS, B&T) · Lucy Rice (Project manager, SBS, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 Apr 202313 Apr 2023appointmentmediaHearts & Scienceconfirmedvia Mumbrella
21 Jan 202121 Jan 2021appointmentmediaZenithconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Alex ConomosMarketing Manager, Brand20 Sept 201720 Sept 2017
Jane PalfreymanChief Marketing and Commercial Officer14 May 2025Now
Uma OldhamHead of Marketing and Media14 May 2025Now
Lauren PhelanMarketing Manager14 May 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.