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Agencies › Zenith

Zenith

Zenith is a media agency. AccountMoves records 14 account wins, 1 loss and 1 retention, and 14 current clients including City of Melbourne, Coty, EssilorLuxottica, Flight Centre, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Megan Kay (Managing Director), Jonny Cordony (Managing Director), James Chapman (Investment Director), Mikayla Ellis (Group Business Director), George Bent (Business Director), Christina Fan (Senior Business Director), Alice Sinclair (Account Director), Emily Robinson (Account Director), Emma Davis (Group Business Director), Jason Tonelli (Chief Executive) · 17 people recorded in total

Career W-L14-1
Retained1
Net $m+0.0
Clients14
2026 rank19

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20263010.00.00.019
20252000.00.00.072
20241000.00.00.0137
20233000.00.00.015
20212000.00.00.028
20193100.00.00.012
Career14110.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
City of Melbournemedia24 July 20197.2
Cotymedia10 June 20260.4
EssilorLuxotticamedia17 Mar 20260.6
Flight Centremedia1 July 20251.3
HONDAmedia30 Nov 20250.9
Industry Super Australiamedia23 Jan 20260.7
Kellogg’smedia19 Aug 20197.2
Lululemonmedia1 Nov 20233.0
Modibodimedia26 Apr 20233.5
Rio Tintomedia22 Jan 20197.7
SBS’ Performancemedia21 Jan 20215.7
Stocklandmedia25 Oct 20242.0
Superloopmedia10 Dec 20232.9
Tourism Australiamedia25 June 20260.3

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)

WHY THEY WON Mack welcomed the appointment of Zenith without spelling out a specific reason.
Robin Mack on Tourism Australia · the move · via B&T, 25 June 2026 · paraphrased
AGENCY SAYS Tonelli said Zenith was eager to take on Tourism Australia.
can't wait
Jason Tonelli on Tourism Australia · the move · via B&T, 25 June 2026 · paraphrased
WHY THEY WON Burnside credited Zenith with a collaborative way of working, sharp strategic thinking and the quality of its people.
partnershipstrategic thinkingpeopledelighted
Alana Burnside on Industry Super Australia · the move · via B&T, 21 Apr 2026 · paraphrased
WHY THEY WON Henderson credited Zenith with sharp strategic thinking, the strength of its creative ideas and a record of commercial results.
strategic thinkingcreativityeffectivenessboldexcitedhousehold name
Megan Henderson on Flight Centre · the move · via Mediaweek, 1 July 2025 · paraphrased
WHY THEY WON Colman credited Zenith with sharp strategic thinking, the quality of its people and the strength of its creative ideas.
strategic thinkingpeoplecreativitycan't wait to get startedtalented teamthrilled
Ben Colman on Superloop · the move · via B&T, 10 Dec 2023 · paraphrased
AGENCY SAYS Cordony said Zenith was delighted to take on Superloop.
delightedexcited
Jonny Cordony on Superloop · the move · via B&T, 10 Dec 2023 · paraphrased
AGENCY SAYS Kay said Zenith was delighted to take on City of Melbourne.
delightedexcited
Megan Kay on City of Melbourne · the move · via Campaign Brief, 25 July 2019 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
20 Feb 2023ALDI Australia SEEN IN CREDITSmediaShop ALDI FirstCampaign Brief
7 May 2025RACQ SEEN IN CREDITSmediaLBB
31 May 2023Children’s Cancer Institute SEEN IN CREDITSmediaDonate Your AgeCampaign Brief
17 Mar 2024Kellanova SEEN IN CREDITSmediaB&T
7 Mar 2024MissingSchool SEEN IN CREDITSmediaDonCampaign Brief
4 July 2026HONDA SEEN IN CREDITSmediaMediaweek
21 Oct 2024Superloop SEEN IN CREDITSmediaMediaweek
12 Dec 2017Aldi SEEN IN CREDITSmediaThe More the MerrierLBB
26 Mar 2021Finish SEEN IN CREDITSmediaCampaign Brief
22 Mar 2021Glen 20 SEEN IN CREDITSmediaCampaign Brief
5 Mar 2021City of Melbourne SEEN IN CREDITSmediaget to the city or get FOMOCampaign Brief
15 Oct 2021Reckitt Benckiser SEEN IN CREDITSmediaCatch a HabitCampaign Brief
1 June 2022Mix&Match SEEN IN CREDITSmediaCampaign Brief
10 May 2023Arrotex SEEN IN CREDITSmediaCampaign Brief
21 Aug 2023MSD Animal Health Bravecto SEEN IN CREDITSmediaCampaign Brief
8 Nov 2023Milkdrop SEEN IN CREDITSmediaThe Uncomfortable FeedB&T
2 Aug 2024Essity SEEN IN CREDITSmediaNever Just A PeriodB&T

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
25 June 2026Tourism AustraliamediaWon
10 June 2026CotymediaWon
17 Mar 2026EssilorLuxotticamediaRetained
23 Jan 2026Industry Super AustraliamediaWonInitiative
30 Nov 2025HONDAmediaWon
1 July 2025Flight CentremediaWon
25 Oct 2024StocklandmediaWon
10 Dec 2023SuperloopmediaWon
1 Nov 2023LululemonmediaWon
26 Apr 2023ModibodimediaWon
21 Jan 2021SBS’ PerformancemediaWon
21 Jan 2021SBSmediaWon
19 Aug 2019Kellogg’smediaWon
24 July 2019City of MelbournemediaWon
2 July 2019KPMGmediaLostInitiative
22 Jan 2019Rio TintomediaWon