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Brands › Snackbrands

Snackbrands

As at 16 Oct 2026, AccountMoves records 1 current agency for Snackbrands: Cummins&Partners (creative, since 21 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 21 Sept 2025. Based on reported moves only, with sources.

Marketing lead: James Deysel (Marketing Director, since 21 Sept 2025) · Total appointments: 1

Roster: Cummins&Partners (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 21 Sept 2025 · Marketing lead since: 21 Sept 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Cummins&Partners Cummins&PartnersConfirmed appointment
creative, 21 Sept 2025 to now · 1 yr 1 mth
Sources: Campaign Brief
Cummins&PartnersConfirmed · 1 yr 1 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeCummins&PartnersCurrent21 Sept 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Snackbrands since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Sept 202521 Sept 2025appointmentcreativeCummins&Partnersconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
James DeyselMarketing Director21 Sept 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Deysel credited Cummins&Partners with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. James Deysel · the move · via Campaign Brief, 21 Sept 2025 · paraphrased
AGENCY SAYS O’Connell said Cummins&Partners was pleased to take on Snackbrands, and flagged big plans for the next phase. Lily O’Connell · the move · via Campaign Brief, 21 Sept 2025 · paraphrased