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Brands › Sofitel Sydney Wentworth

Sofitel Sydney Wentworth

As at 16 Oct 2026, AccountMoves records 1 current agency for Sofitel Sydney Wentworth: Wanderlust Union (PR, since 18 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 18 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Patricia Higgins (Director of Marketing & Public Relations, since 18 Sept 2025) · Total appointments: 1

Roster: Wanderlust Union (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Sept 2025 · Marketing lead since: 18 Sept 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
Wanderlust Union Wanderlust UnionConfirmed appointment
PR, 18 Sept 2025 to now · 1 yr 1 mth
Sources: Campaign Brief
Wanderlust UnionConfirmed · 1 yr 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRWanderlust UnionCurrent18 Sept 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Sofitel Sydney Wentworth since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Sept 202518 Sept 2025appointmentPRWanderlust Unionconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Patricia HigginsDirector of Marketing & Public Relations18 Sept 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase.
iconicnext chapterthrilled
Sophie Baker · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
WHY THEY WON Higgins said Wanderlust Union stood out for a close cultural match, strong chemistry with the client team and a collaborative way of working.
cultural fitchemistrypartnershipworld-class
Patricia Higgins · the move · via Campaign Brief, 18 Sept 2025 · paraphrased