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Brands › South Australian Tourism Commission

South Australian Tourism Commission

As at 16 Oct 2026, AccountMoves records 2 current agencies for South Australian Tourism Commission: Red Agency (PR, since 4 Apr 2018), Wavemaker Adelaide (media, since 21 June 2026). Agency changes reported since 2016: 0. Last reported move: 30 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Erik de Roos (Chief Marketing Officer, since 21 June 2026) · Total appointments: 3

Roster: Red Agency (PR), Wavemaker Adelaide (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 30 Sept 2026 · Marketing lead since: 21 June 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
TBWA TBWASeen in credits only
creative, credited 19 Sept 2019 to 6 Feb 2020 · 2 campaigns
Latest: Old Mate via Mumbrella
Frame Creative Frame CreativeSeen in credits only
creative, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign Brief
Vacant on record
media
Carat CaratSeen in credits only
media, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign Brief
Wavemaker Adelaide Wavemaker AdelaideConfirmed appointment
media, 21 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T
Wavemaker AdelaideConfirmed · 4 mth
PR
Red Agency Red AgencyConfirmed appointment
PR, 4 Apr 2018 to now · 8 yr 6 mth
Sources: Mumbrella
Red AgencyConfirmed · 8 yr 6 mth
design
Justin Pounsett @ The Audio Embassy Justin Pounsett @ The Audio EmbassySeen in credits only
design, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaWavemaker AdelaideCurrent21 June 2026Now0.31
PRRed AgencyCurrent4 Apr 2018Now8.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for South Australian Tourism Commission since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on South Australian Tourism Commission campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Frame Creative Seen in creditscreative7 Apr 20258 Apr 20252Simple Pleasures via Campaign Brief
Carat Seen in creditsmedia7 Apr 20258 Apr 20252Simple Pleasures via Campaign Brief
Justin Pounsett @ The Audio Embassy Seen in creditsdesign7 Apr 20258 Apr 20252Simple Pleasures via Campaign Brief
KOJO Seen in creditspost-production7 Apr 20257 Apr 20251Simple Pleasures via Campaign Brief
TBWA Seen in creditscreative19 Sept 20196 Feb 20202Old Mate via Mumbrella

Also credited People named once in South Australian Tourism Commission campaign credits

Marianthi Livaditis (General Manager, Marketing and Creative Services, South Australian Tourism Commission, Campaign Brief) · Chris Plummer (Creative Lead, South Australian Tourism Commission, Campaign Brief) · Tim Pearce (Chief Executive Officer, Frame Creative, Campaign Brief) · Ryan Richards (Head of Strategy, Frame Creative, Campaign Brief) · Andy Irwin (Creative Directors, Frame Creative, Campaign Brief) · Sam Pearce (Creative Directors, Frame Creative, Campaign Brief) · Simon Pearce (Creative Directors, Frame Creative, Campaign Brief) · Alex Bishop (Digital Director, Frame Creative, Campaign Brief) · Georgia Prime (Client Lead, Eliza Carey, Campaign Brief) · Julian Hartmann-Smith (Design Lead, Eliza Carey, Campaign Brief) · Daniel Wells-Smith (Art Director, Zoe Hentschke, Campaign Brief) · Steve Russell (Unit Manager, Zoe Hentschke, Campaign Brief) · Jordan Potter (Editor, Juan Beltran, Campaign Brief) · Gregoire Liere (Director of Photography, Justin Pounsett @ The Audio Embassy, Campaign Brief) · Ella Butler (Production Designer, Justin Pounsett @ The Audio Embassy, Campaign Brief) · Scott McCarten (Location Manager, Elyse Adams, Campaign Brief) · Lhord Manguera (Photography Assistant, Elyse Adams, Campaign Brief) · Marty Pepper (Editor, KOJO, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Sept 202630 Sept 2026appointmentmediaWavemaker Adelaidereportedvia B&T
21 June 202621 June 2026appointmentmediaWavemaker Adelaideconfirmedvia Campaign Briefvia B&T
4 Apr 20184 Apr 2018appointmentPRRed Agencyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Marianthi LivaditisGeneral Manager, Marketing and Creative Services7 Apr 2025Now
Erik de RoosChief Marketing Officer21 June 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Roos said Wavemaker Adelaide stood out for a record of commercial results, the quality of its people and a collaborative way of working. Erik de Roos · the move · via Campaign Brief, 21 June 2026 · paraphrased