South Australian Tourism Commission
As at 16 Oct 2026, AccountMoves records 2 current agencies for South Australian Tourism Commission: Red Agency (PR, since 4 Apr 2018), Wavemaker Adelaide (media, since 21 June 2026). Agency changes reported since 2016: 0. Last reported move: 30 Sept 2026. Based on reported moves only, with sources.
Marketing lead: Erik de Roos (Chief Marketing Officer, since 21 June 2026) · Total appointments: 3
Roster: Red Agency (PR), Wavemaker Adelaide (media) Small roster
Last review on record: 30 Sept 2026 · Marketing lead since: 21 June 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 19 Sept 2019 to 6 Feb 2020 · 2 campaigns
Latest: Old Mate via MumbrellaFrame Creative Frame CreativeSeen in credits only
creative, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign Brief
media, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign BriefWavemaker Adelaide Wavemaker AdelaideConfirmed appointment
media, 21 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T
PR, 4 Apr 2018 to now · 8 yr 6 mth
Sources: Mumbrella
design, credited 7 Apr 2025 to 8 Apr 2025 · 2 campaigns
Latest: Simple Pleasures via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Wavemaker AdelaideCurrent | 21 June 2026 | Now | 0.3 | 1 |
| PR | Red AgencyCurrent | 4 Apr 2018 | Now | 8.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for South Australian Tourism Commission since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on South Australian Tourism Commission campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Frame Creative Seen in credits | creative | 7 Apr 2025 | 8 Apr 2025 | 2 | Simple Pleasures via Campaign Brief |
| Carat Seen in credits | media | 7 Apr 2025 | 8 Apr 2025 | 2 | Simple Pleasures via Campaign Brief |
| Justin Pounsett @ The Audio Embassy Seen in credits | design | 7 Apr 2025 | 8 Apr 2025 | 2 | Simple Pleasures via Campaign Brief |
| KOJO Seen in credits | post-production | 7 Apr 2025 | 7 Apr 2025 | 1 | Simple Pleasures via Campaign Brief |
| TBWA Seen in credits | creative | 19 Sept 2019 | 6 Feb 2020 | 2 | Old Mate via Mumbrella |
Also credited People named once in South Australian Tourism Commission campaign credits
Marianthi Livaditis (General Manager, Marketing and Creative Services, South Australian Tourism Commission, Campaign Brief) · Chris Plummer (Creative Lead, South Australian Tourism Commission, Campaign Brief) · Tim Pearce (Chief Executive Officer, Frame Creative, Campaign Brief) · Ryan Richards (Head of Strategy, Frame Creative, Campaign Brief) · Andy Irwin (Creative Directors, Frame Creative, Campaign Brief) · Sam Pearce (Creative Directors, Frame Creative, Campaign Brief) · Simon Pearce (Creative Directors, Frame Creative, Campaign Brief) · Alex Bishop (Digital Director, Frame Creative, Campaign Brief) · Georgia Prime (Client Lead, Eliza Carey, Campaign Brief) · Julian Hartmann-Smith (Design Lead, Eliza Carey, Campaign Brief) · Daniel Wells-Smith (Art Director, Zoe Hentschke, Campaign Brief) · Steve Russell (Unit Manager, Zoe Hentschke, Campaign Brief) · Jordan Potter (Editor, Juan Beltran, Campaign Brief) · Gregoire Liere (Director of Photography, Justin Pounsett @ The Audio Embassy, Campaign Brief) · Ella Butler (Production Designer, Justin Pounsett @ The Audio Embassy, Campaign Brief) · Scott McCarten (Location Manager, Elyse Adams, Campaign Brief) · Lhord Manguera (Photography Assistant, Elyse Adams, Campaign Brief) · Marty Pepper (Editor, KOJO, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 Sept 2026 | 30 Sept 2026 | appointment | media | Wavemaker Adelaide | reported | via B&T | |||
| 21 June 2026 | 21 June 2026 | appointment | media | Wavemaker Adelaide | confirmed | via Campaign Briefvia B&T | |||
| 4 Apr 2018 | 4 Apr 2018 | appointment | PR | Red Agency | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Marianthi Livaditis | General Manager, Marketing and Creative Services | 7 Apr 2025 | Now |
| Erik de Roos | Chief Marketing Officer | 21 June 2026 | Now |
