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Agencies › Carat

Carat

Carat is a media agency. AccountMoves records 12 account wins, 0 losses and 0 retentions, and 10 current clients including Beacon Lighting, Beyond Bank, Event Hospitality, GSMV, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Joseph Pardillo (Managing Director), James Morgan (Client Director), Chris Ernst (Managing Director Carat Brisbane), Danni Wright (National Head of Strategy & Connections Planning), Lauren Sayer (Client Director), Joshua Iselin (Digital Director), Janine Virtue (Client Partner), Alan Bayliss (Client Director), Bruno Bertelli (Global CEO), Andy Irwin (Director), Sam Pearce (Director of Photography) · 16 people recorded in total

Career W-L12-0
Retained0
Net $m+0.0
Clients10
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20242000.00.00.023
20213000.00.00.02
20201000.00.00.039
20192000.00.00.019
20184000.00.00.02
Career12000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Beacon Lightingmedia21 Mar 20188.6
Beyond Bankmedia15 Feb 20215.7
Event Hospitalitymedia20 Feb 20188.7
GSMVmedia16 June 20215.3
Grill’dmedia3 Sept 20188.1
National Hearing Caremedia15 Jan 20188.8
Our Watchmedia15 Sept 20215.1
Summit Homes Groupmedia20 June 20242.3
Tipunspecified8 July 20206.3
Vodafonemedia17 Sept 20197.1

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)

AGENCY SAYS Bayliss said Carat was excited to take on Summit Homes Group.
excited
Alan Bayliss on Summit Homes Group · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Butturini pointed to a close cultural match, a record of commercial results and the quality of its people as the reasons for choosing Carat.
cultural fiteffectivenesspeopleexcited
Alicia Butturini on Summit Homes Group · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Robinson credited Carat with the quality of its people.
people
Prue Robinson on Beacon Lighting · the move · via Mediaweek, 15 Apr 2024 · paraphrased
AGENCY SAYS Virtue said Carat was honoured to take on Our Watch’s.
honouredjourney
Janine Virtue on Our Watch · the move · via B&T, 15 Sept 2021 · paraphrased
AGENCY SAYS Pardillo said Carat was eager to take on Hisense.
can't waitworld-class
Joseph Pardillo on Hisense · the move · via Campaign Brief, 4 Dec 2019 · paraphrased
WHY THEY WON Robinson credited Carat with strong chemistry with the client team, the strength of its creative ideas and the quality of its people.
chemistrycreativitypeople
Prue Robinson on Beacon Lighting · the move · via B&T, 21 Mar 2018 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
22 Apr 2024Mastercard SEEN IN CREDITSmediaTOUCHCampaign Brief
8 Apr 2025South Australian Tourism Commission SEEN IN CREDITSmediaSimple PleasuresB&T
4 Oct 2024South Australia Police SEEN IN CREDITSmediaCampaign Brief
5 July 2023Kraft Heinz SEEN IN CREDITSmediaMoments Made EasyCampaign Brief
23 Apr 2018Schweppes Australia SEEN IN CREDITSmediaSOLO ManB&T
13 July 2018Network Ten SEEN IN CREDITSmediaMediaweek
14 June 2019McCain Foods Australia SEEN IN CREDITSmediaCampaign Brief
15 Apr 2021Our Watch SEEN IN CREDITSmediaCampaign Brief
12 July 2022Medibank SEEN IN CREDITSmediaYouCampaign Brief
1 Aug 20191800RESPECT SEEN IN CREDITSmediaThat is ViolenceCampaign Brief
8 Jan 2020ASB SEEN IN CREDITSmediaSustainaballCampaign Brief
29 June 2020La Trobe University SEEN IN CREDITSmediaLBB
8 Nov 2023Big W SEEN IN CREDITSmediaA Little Something for EveryoneCampaign Brief
5 Feb 2021ahm SEEN IN CREDITSmediaCampaign Brief
8 June 2021Pringles SEEN IN CREDITSmediaB&T
3 Mar 2023BWS SEEN IN CREDITSmediaBWYASSCampaign Brief
15 June 2021Great Southern Bank SEEN IN CREDITSmediaHappily Clever AfterB&T
6 Aug 2021Bare Bones ANZ SEEN IN CREDITSmediaLBB
1 Dec 2021Golden Circle SEEN IN CREDITSmediaCampaign Brief
11 July 2022Mondelez SEEN IN CREDITSmediaLBB
7 Dec 2022Dan Murphy’s part of Endeavour Group SEEN IN CREDITSmediaCampaign Brief
2 Oct 2023South Australian Tourism Commission (SATC) SEEN IN CREDITSmediaB&T
27 Nov 2023Funlab SEEN IN CREDITSmediaFun Way To Test FriendshipsCampaign Brief
9 Sept 2024Kraft Heinz ANZ SEEN IN CREDITSmediaIt has to be HeinzCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
20 June 2024Summit Homes GroupmediaWon
15 Apr 2024Beacon LightingmediaWon
15 Sept 2021Our WatchmediaWon
16 June 2021GSMVmediaWon
15 Feb 2021Beyond BankmediaWon
8 July 2020TipWon
3 Dec 2019HisensemediaWon
17 Sept 2019VodafonemediaWon
3 Sept 2018Grill’dmediaWon
21 Mar 2018Beacon LightingmediaWon
20 Feb 2018Event HospitalitymediaWon
15 Jan 2018National Hearing CaremediaWon