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Brands › Spirit of Tasmania

Spirit of Tasmania

As at 16 Oct 2026, AccountMoves records 2 current agencies for Spirit of Tasmania: CHEP Network (creative, since 4 Mar 2024), PHD (media, since 4 Aug 2025). Agency changes reported since 2016: 0. Last reported move: 4 Aug 2025. Based on reported moves only, with sources.

Marketing lead: Kylie Holandsjo (General Manager of Sales and Marketing, since 4 Aug 2025) · Total appointments: 3

Roster: CHEP Network (creative), PHD (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 4 Aug 2025 · Marketing lead since: 4 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
CHEP Network CHEP NetworkConfirmed appointment
creative, 4 Mar 2024 to now · 2 yr 7 mth
Sources: Campaign Brief
CHEP NetworkConfirmed · 2 yr 7 mth
media
Atomic 212° Atomic 212°Confirmed appointment
media, 27 May 2019 to 4 Aug 2025 · 6 yr 2 mth
Sources: Mumbrella · Campaign BriefPHD PHDReported appointment
media, 4 Aug 2025 to now · 1 yr 2 mth
Sources: B&T
PHDReported · 1 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeCHEP NetworkCurrent4 Mar 2024Now2.60
mediaPHDCurrent4 Aug 2025Now1.20
mediaAtomic 212°27 May 20194 Aug 20256.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Spirit of Tasmania since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Spirit of Tasmania campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Revolver Seen in creditsproduction8 Aug 20248 Aug 20241Pack more in. Get more out. via Campaign Brief
The Glue Society Studios Seen in creditspost-production8 Aug 20248 Aug 20241Pack more in. Get more out. via Campaign Brief

Also credited People named once in Spirit of Tasmania campaign credits

Pete Baker (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Jasmin Helliar (Executive Producer, Campaign Brief) · Lib Kelly (Producer, Campaign Brief) · Jordan Maddocks (DOP, Campaign Brief) · Imogen Walsh (Production Designer, Campaign Brief) · Luke Crethar (Editor, The Glue Society Studios, Campaign Brief) · Cameron Bruce (Composer, Sonar Music, Campaign Brief) · Timothy Bridge (Sound Designer, Campaign Brief) · Joel Dias (SFX Editor, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Aug 20254 Aug 2025appointmentmediaPHDreportedvia B&T
4 Mar 20244 Mar 2024appointmentcreativeCHEP Networkconfirmedvia Campaign Brief
27 May 201927 May 2019appointmentmediaAtomic 212°confirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Kylie HolandsjoGeneral Manager of Sales and Marketing4 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Holandsjo said PHD stood out for the quality of its people and a clear grasp of the customer and category.
peopleaudience understanding
Kylie Holandsjo · the move · via B&T, 4 Aug 2025 · paraphrased
AGENCY SAYS Lawson said PHD was excited to take on Spirit of Tasmania, and talked up the brand's standing.
excitediconic
Simon Lawson · the move · via B&T, 4 Aug 2025 · paraphrased