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Agencies › Atomic 212°

Atomic 212°

Atomic 212° is a media agency. AccountMoves records 21 account wins, 2 losses and 0 retentions, and 19 current clients including BMW, BMW Group, BlueScope, BlueScope Australia, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: James Dixon (Chief Digital Officer and Partner), Rory Heffernan (Chief Executive Officer), Matthew Todd (Performance Director), Jeremy Ng (Programmatic Director), Asier Carazo (Strategy Director), Amanda Hurst (Group Account Director), Jessica Torstensson (Group Account Director), Jesse Chapman (Planning and Trading Director), Dani Pearce (Director), Chris Martin (Director), Ashleigh Pitcher (Client Lead), Karla Silva Villegas (Performance Director) · 24 people recorded in total

Career W-L21-2
Retained0
Net $m+0.0
Clients19
2026 rank26

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262000.00.00.026
20251000.00.00.084
20246000.00.00.02
20234000.00.00.03
20222100.00.00.031
20210100.00.00.0107
20204000.00.00.02
20192000.00.00.016
Career21200.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
BMWmedia2 Dec 20205.9
BMW Groupmedia3 Dec 20205.9
BlueScopemedia2 Sept 20242.1
BlueScope Australiamedia2 Sept 20242.1
CPA Australiamedia2 Mar 20260.6
Chargrill Charliemedia28 Nov 20241.9
Chargrill Charlie'smedia2 Dec 20241.9
Dan Murphy’smedia13 Oct 20206.0
Darrell Leamedia14 June 20242.3
Exchange for Changemedia2 Mar 20206.6
Freedom Kitchensmedia19 Sept 20224.1
Greater Bankmedia16 Sept 20197.1
Growth Facultymedia9 Aug 20233.2
My Muscleunspecified12 July 20233.3
Northern Territory Major Events Companymedia12 Mar 20242.6
Origin Energymedia28 Jan 20260.7
Price Attackmedia27 June 20224.3
Red Roostermedia23 Feb 20233.6
Tennis Australiamedia7 July 20251.3

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON White credited Atomic 212° with a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnershipambitiousthrilled
Lisa White on Chargrill Charlie's · the move · via Campaign Brief, 2 Dec 2024 · paraphrased
AGENCY SAYS Heffernan said Atomic 212° was delighted to take on Chargrill Charlie, and talked up the brand's standing and flagged big plans for the next phase.
ambitiousdelightediconic brand
Rory Heffernan on Chargrill Charlie · the move · via Mediaweek, 28 Nov 2024 · paraphrased
WHY THEY WON Campbell credited Atomic 212° with sharp strategic thinking, the quality of its people and a collaborative way of working.
strategic thinkingpeoplepartnershipthrilled
Johanna Campbell on Darrell Lea · the move · via Mediaweek, 14 June 2024 · paraphrased
WHY THEY WON Beattie credited Atomic 212° with a record of commercial results.
effectivenessexcitedjourney
Karen Beattie on Growth Faculty · the move · via Mediaweek, 9 Aug 2023 · paraphrased
AGENCY SAYS Dixon said Atomic 212° was delighted to take on Greater Bank.
delightedexcited
James Dixon on Greater Bank · the move · via Campaign Brief, 16 Sept 2019 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
10 June 2025Coopers Brewery SEEN IN CREDITSmediaSo Pour a SapporoCampaign Brief
29 Aug 2024Bupa SEEN IN CREDITSmediaB&T
3 Dec 2025Coopers SEEN IN CREDITSmediaReserved for Good MatesMediaweek
2 Sept 2026GWM SEEN IN CREDITSmediaLive a Little mORACampaign Brief
17 Sept 2025Oporto SEEN IN CREDITSmediaNight ModeB&T
23 Feb 2026Red Rooster SEEN IN CREDITSmediaCampaign Brief
24 Apr 2018Origin Energy SEEN IN CREDITSmediaB&T
1 June 2020Hort Innovation SEEN IN CREDITSmediaLBB
31 May 2021SelfWealth SEEN IN CREDITSmediaB&T
25 Oct 2021NSW Rural Fire Service SEEN IN CREDITSmediaLive Bush Fire ReadyB&T
12 Dec 2023Pet Circle SEEN IN CREDITSmediaGet The F* OutB&T
7 Feb 2022Tourism NT’s Tony Quarmby SEEN IN CREDITSmediaCampaign Brief
10 Oct 2022Tourism Northern Territory SEEN IN CREDITSmediaCampaign Brief
7 July 2023Charles Darwin University SEEN IN CREDITSmediaYou make CDUCampaign Brief
6 Dec 2023Sydney Water SEEN IN CREDITSmediaCampaign Brief
22 Oct 2024Aware Super SEEN IN CREDITSmediaMediaweek
16 Apr 2025MACC & Dept. of Chief Minister (NTG) SEEN IN CREDITSmediaCampaign Brief
17 Aug 2025Uniting WA SEEN IN CREDITSmediaLBB

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
2 Mar 2026CPA AustraliamediaWon
28 Jan 2026Origin EnergymediaWon
7 July 2025Tennis AustraliamediaWon
2 Dec 2024Chargrill Charlie'smediaWon
28 Nov 2024Chargrill CharliemediaWon
2 Sept 2024BlueScopemediaWon
2 Sept 2024BlueScope AustraliamediaWon
14 June 2024Darrell LeamediaWon
12 Mar 2024Northern Territory Major Events CompanymediaWon
17 Oct 2023BMWmediaWon
9 Aug 2023Growth FacultymediaWon
12 July 2023My MuscleWon
23 Feb 2023Red RoostermediaWonMindshare
19 Sept 2022Freedom KitchensmediaWon
27 June 2022Price AttackmediaWon
28 Feb 2022ASX-listed SelfWealthmediaLostRyvalmedia
5 July 2021OpenpaymediaLostRyvalmedia
3 Dec 2020BMW GroupmediaWon
2 Dec 2020BMWmediaWon
13 Oct 2020Dan Murphy’smediaWon
2 Mar 2020Exchange for ChangemediaWon
16 Sept 2019Greater BankmediaWon
27 May 2019Spirit of TasmaniamediaWon